Dental Care Salmon Powder Supplement

Salmon Extract Powder, Salmo Spp. Powder, Salmon Muscle Powder, Salmon Protein Powder

Salmon powder is a concentrated ingredient derived from salmon, an animal source, typically produced by drying and grinding whole salmon or salmon fillets. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting skin, coat, and overall health in pets. Salmon powder is used in its natural, dehydrated form to optimise palatability and nutrient retention.

Salmon powder is included as a concentrated protein and omega-3 fatty acid source to enhance the nutritional profile and palatability of the product. Its presence also allows for "salmon" to be highlighted on labelling, appealing to consumers seeking premium or fish-based pet foods.

Knotted Wrack, Rockweed, Egg Wrack, Brown Seaweed

Ascophyllum nodosum is a species of brown seaweed harvested from cold North Atlantic waters, making it a marine plant ingredient. It is primarily included in pet food for its natural source of dietary fibre, antioxidants, and trace minerals, supporting oral health and immune function. Ascophyllum nodosum is used in its dried, powdered natural form to optimise nutrient availability and palatability.

Ascophyllum nodosum is included as a functional ingredient primarily for its perceived dental health benefits and as a source of natural minerals, supporting marketing claims of oral care and holistic nutrition. Its presence can enhance product appeal to health-conscious consumers seeking natural additives.

Mixed Tocopherols, E306, Tocopherol-Rich Extract, Tocopherols Concentrate

Naturox® is a proprietary blend of natural antioxidants derived primarily from plant sources such as rosemary extract, mixed tocopherols (vitamin E), and citric acid. Its main purpose is to preserve the freshness and stability of pet food by preventing fat oxidation. Naturox® is not a whole food but a formulated mixture, specifically utilised in its blended form to optimise efficacy and safety.

Naturox® is included as a natural antioxidant to help preserve fats and oils in pet food, thereby extending shelf life and maintaining product freshness. Its use also supports "label-friendly" marketing by replacing synthetic preservatives with a more consumer-acceptable alternative.