Joint Ease Salmon Powder Supplement

Salmon Extract Powder, Salmo Spp. Powder, Salmon Muscle Powder, Salmon Protein Powder

Salmon powder is a concentrated ingredient derived from salmon, an animal source, typically produced by drying and grinding whole salmon or salmon fillets. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting skin, coat, and overall health in pets. Salmon powder is used in its natural, dehydrated form to optimise palatability and nutrient retention.

Salmon powder is included as a concentrated protein and omega-3 fatty acid source to enhance the nutritional profile and palatability of the product. Its presence also allows for "salmon" to be highlighted on labelling, appealing to consumers seeking premium or fish-based pet foods.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Mixed Tocopherols, E306, Tocopherol-Rich Extract, Tocopherols Concentrate

Naturox® is a proprietary blend of natural antioxidants derived primarily from plant sources such as rosemary extract, mixed tocopherols (vitamin E), and citric acid. Its main purpose is to preserve the freshness and stability of pet food by preventing fat oxidation. Naturox® is not a whole food but a formulated mixture, specifically utilised in its blended form to optimise efficacy and safety.

Naturox® is included as a natural antioxidant to help preserve fats and oils in pet food, thereby extending shelf life and maintaining product freshness. Its use also supports "label-friendly" marketing by replacing synthetic preservatives with a more consumer-acceptable alternative.