Grain Free Adult Lamb Wet Dog Food

Ovine Meat, Sheep Meat, Ovis Aries, Mutton (when referring to generic sheep meat, not specifically older sheep)

Lamb meat is a high-quality animal-derived ingredient sourced from sheep, valued for its rich protein content and essential amino acids. It serves as a primary source of protein, supporting muscle development and overall health in pets. Lamb meat is included in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Lamb meat is included as a high-quality animal protein source to support muscle development and overall health in pets. It also serves as a premium ingredient for marketing purposes, appealing to consumers seeking novel or hypoallergenic protein options.

Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo

Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.

Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Ovine Kidney, Sheep Kidney, Renis Ovis, Ovis Aries Kidney

Lamb kidney is an animal-derived organ meat sourced from sheep. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and zinc, supporting overall health and vitality. Lamb kidney is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for pets.

Lamb kidney is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting a "whole prey" or biologically appropriate marketing position. Its inclusion can enhance the nutritional profile and appeal to consumers seeking premium, species-appropriate diets for their pets.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Ovine Plasma, Ovis Aries Plasma, Sheep Plasma, Ovine Blood Plasma

Lamb plasma is an animal-derived ingredient obtained from the blood of lambs, with the cellular components removed to leave a nutrient-rich liquid. It is primarily included in pet food for its high-quality protein content and as a source of essential amino acids, supporting muscle maintenance and immune health. Lamb plasma is used in its processed, liquid or dried form, not as whole blood, to optimise safety and digestibility.

Lamb plasma is included as a highly digestible source of animal protein and functional nutrients, supporting product palatability and nutritional value. It also acts as a natural binder, improving texture and moisture retention in the finished product.

Salmon By-Products, Salmon Viscera, Salmon Internal Organs, Salmo Spp. Offal

Salmon offal refers to the non-muscle parts of the salmon, such as organs and trimmings, sourced from fish (animal origin). It is included in pet food primarily for its rich protein content and essential fatty acids, supporting muscle development and skin health. Salmon offal is used in its natural form, providing a nutrient-dense, palatable ingredient that enhances the overall nutritional profile of the diet.

Salmon offal is included as a cost-effective protein and nutrient source, utilising by-products from fish processing to maximise resource efficiency. It also allows manufacturers to market the product as containing fish ingredients, appealing to consumers seeking novel or premium protein sources.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Pisum Sativum, Garden Pea, Green Pea, Field Pea

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Kombu, Saccharina Japonica, Laminaria Japonica, Kelp Powder

Dried kelp is a type of seaweed sourced from marine plants, commonly harvested from ocean waters. It is included in pet food primarily as a natural source of iodine, which supports healthy thyroid function, as well as providing trace minerals and antioxidants. Dried kelp is used in its natural, dehydrated form, ensuring the retention of its nutritional properties for optimal pet health.

Dried kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, while also providing trace minerals that can support nutritional claims. Its addition has minimal impact on palatability or product cost.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

E427, Senna Obtusifolia Gum, Senna Tora Gum, Erythroxylon Gum

Cassia gum is a plant-derived ingredient obtained from the seeds of the Cassia tora plant. It functions primarily as a gelling agent and thickener in pet food, helping to improve texture and stability. Cassia gum is not used in its raw seed form; instead, it is processed into a purified gum to ensure safety, digestibility, and optimal functionality in pet food formulations.

Cassia gum is included as a gelling agent and stabiliser to improve the texture and consistency of pet food products. Its use also helps maintain product stability and shelf life in cost-effective formulations.

Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour

Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.

Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.

Agar-Agar, Gelose, E406, Gelidium Spp.

Agar is a gelatinous substance derived from red seaweed (plant origin), commonly used in pet food as a gelling and thickening agent. Its primary function is to improve texture and moisture retention in wet food formulations. Agar is utilised in its natural, whole form, making it a safe and effective ingredient for binding and stabilising pet food products.

Agar is included as a gelling and thickening agent to improve the texture and consistency of pet food products. It also aids in moisture retention and helps stabilise the formulation during processing and storage.