Simparica™ Puppy 1.25-2.5kg Flea and Tick Chew

Sarolaner is an isoxazoline compound used in oral flea and tick preventatives for dogs. It kills parasites by blocking inhibitory neurotransmitter receptors in their nervous systems, providing rapid and sustained monthly protection.

Dibasic Calcium Phosphate, Dicalcium Phosphate, Calcium Phosphate Dibasic, E341(ii)

Calcium hydrogen phosphate anhydrous is a mineral-derived compound commonly included in pet food formulations. It serves as a source of both calcium and phosphorus, essential minerals that support healthy bone development and metabolic functions. Rather than being used in its natural, raw mineral state, calcium hydrogen phosphate anhydrous is utilised in a purified, compound form to optimise safety, stability, and bioavailability for pets.

Calcium hydrogen phosphate anhydrous is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional ingredient to help balance the overall mineral content in the formulation.

Confectioners' Sugar, Icing Sugar, 10X Sugar, E174

Powdered sugar is a finely ground form of sucrose derived from plant sources, typically sugarcane or sugar beet. It serves primarily as a carbohydrate source, providing quick energy. In pet food, powdered sugar is used to enhance palatability and texture. This ingredient is utilised in its processed, powdered form rather than as raw sugar crystals, ensuring even distribution and ease of mixing.

Powdered sugar is included as a cost-effective sweetener and palatability enhancer, making the product more appealing to pets. It may also contribute to product texture and consistency in certain formulations.

Gelatin, E441, Hydrolysed Collagen, Collagen Hydrolysate

Gelatine is a protein derived from animal collagen, typically sourced from the skin, bones, and connective tissues of cattle or pigs. It serves as a gelling agent, providing structure and texture to pet foods while also contributing to protein content. Gelatine is not used in its raw animal form but is processed and purified to ensure safety, digestibility, and optimal functional performance.

Gelatine is included as a functional binding and gelling agent to improve the texture and cohesiveness of pet food products. It also serves as a cost-effective protein source that can enhance palatability.

Glucose Syrup, Liquid Glucose Syrup, Starch Syrup, E965 Syrup

Glucose liquid is a carbohydrate ingredient derived from plant sources, typically corn or wheat, and is presented as a clear, viscous syrup. Its primary purpose in pet food is to provide a readily available source of energy and to enhance palatability. Rather than occurring in its natural crystalline form, glucose is utilised in a liquid state to ensure ease of mixing and consistent absorption.

Glucose liquid is included as a cost-effective carbohydrate source that provides readily available energy and enhances palatability. It may also function as a humectant, helping to maintain product moisture and texture stability.

Acid-Hydrolysed Vegetable Protein, Enzymatically Hydrolysed Vegetable Protein, HVP, Plant Protein Hydrolysate

Hydrolysed vegetable protein is a plant-derived ingredient produced by breaking down vegetable proteins into smaller peptides and amino acids through hydrolysis. Its primary purpose is to enhance palatability and provide a readily digestible source of protein. Rather than being used in its original whole food form, it is utilised in a hydrolysed state to optimise digestibility and reduce allergenic potential.

Hydrolysed vegetable protein is included as a cost-effective source of amino acids and to enhance palatability through the creation of savoury flavours. It also allows manufacturers to optimise protein content while maintaining a desirable product texture and appearance.

Hydroxypropyl Methylcellulose, E464, HPMC, Cellulose Hydroxypropyl Methyl Ether

Hypromellose is a semi-synthetic, plant-derived compound created from cellulose, a natural polymer found in plant cell walls. It is primarily used in pet food as a binder, thickener, or coating agent to improve texture and stability. Hypromellose is not used in its raw plant form; instead, it is processed and modified to achieve the desired functional properties for safe and effective use in formulations.

Hypromellose is included as a processing aid and coating agent to improve the stability and shelf life of certain nutrients or medications within pet food formulations. It also helps control the release of active ingredients in specialised diets or supplements.

Milk Sugar Monohydrate, Saccharum Lactis Monohydricum, E966 Monohydrate, β-D-Galactopyranosyl-(1→4)-D-Glucose Monohydrate

Lactose monohydrate is a carbohydrate derived from milk, making it an animal-origin ingredient. It serves primarily as an energy source and can also function as a palatability enhancer in pet foods. Lactose is not used in its raw, natural state; instead, it is utilised as lactose monohydrate, a purified and stable compound, to ensure consistency and digestibility in formulated diets.

Lactose monohydrate is included as a cost-effective carbohydrate source and to enhance palatability in pet food formulations. It may also serve as a carrier for flavours or active compounds, optimising ingredient dispersion.

Octadecanoic Acid Magnesium Salt, Magnesium Octadecanoate, E470b, Stearic Acid Magnesium Salt

Magnesium stearate is a compound derived from the mineral magnesium and stearic acid, a fatty acid typically sourced from plant or animal origins. It is primarily used as a flow agent in pet food manufacturing, ensuring even mixing and preventing clumping. Magnesium stearate is not used in its natural metallic form; instead, it is utilised as a safe, bioavailable compound to optimise processing.

Magnesium stearate is included as a flow agent to prevent ingredients from clumping and to optimise the manufacturing process by ensuring consistent mixing and tablet formation. Its use supports production efficiency and product uniformity rather than providing direct nutritional benefits.

Corn Starch, Zea Mays Starch, E1401, Cornflour

Maize starch is a carbohydrate ingredient derived from the endosperm of maize (corn) kernels, making it a plant-based component. It serves primarily as a source of easily digestible energy and acts as a functional binder in pet food formulations. Maize starch is utilised in its processed, refined form rather than as whole maize, ensuring consistency, digestibility, and suitability for pet nutrition.

Maize starch is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, optimising texture and processing efficiency. Its neutral flavour and label-friendly profile also support product stability and consumer acceptance.

Porcine Liver Powder, Sus Scrofa Liver Powder, Dehydrated Porcine Liver, Freeze-Dried Porcine Liver

Pork liver powder is a dehydrated and finely ground product derived from the liver of pigs, making it an animal-based ingredient. It is primarily included in pet food for its rich content of high-quality protein, essential vitamins, and minerals, particularly vitamin A and iron. Rather than being used fresh, pork liver is processed into a powder form to optimise shelf life and nutrient stability.

Pork liver powder is included as a highly palatable protein source that enhances flavour and encourages consumption. It also provides essential nutrients, supporting the product’s nutritional profile for marketing and labelling purposes.

Colloidal Silicon Dioxide, Fumed Silica, Synthetic Amorphous Silica, E551

Silica Colloidal Anhydrous is a purified, amorphous form of silicon dioxide derived from mineral sources. It serves primarily as an anti-caking agent, helping to maintain the free-flowing nature of powdered pet food ingredients. Silica is not used in its natural, raw mineral state; instead, it is utilised in a processed, colloidal anhydrous form to ensure safety, stability, and optimal absorption.

Silica colloidal anhydrous is included as an anti-caking agent to improve the flow and handling of powdered ingredients during manufacturing. Its use helps maintain product consistency and prevents clumping, supporting efficient processing and packaging.

Triticum Vulgare Germ, Triticum Vulgare Embryo, Wheat Embryo, Triticum Germ

Wheat germ is the nutrient-rich embryo of the wheat kernel, derived from the plant Triticum aestivum. It is included in pet food primarily as a source of high-quality protein, essential fatty acids, and B vitamins, supporting energy metabolism and skin health. Wheat germ is used in its natural form, ensuring optimal nutrient availability and digestibility for pets.

Wheat germ is included as a cost-effective source of plant-based protein, vitamins, and essential fatty acids, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.