Skin and Coat Hero Daily Meal Topper

Flaxseed Meal, Flax Meal, Linum Usitatissimum Meal, Flaxseed Cake

Linseed meal is a plant-derived ingredient produced from the ground seeds of the flax plant (Linum usitatissimum) after oil extraction. It is primarily included in pet food as a source of dietary fibre, protein, and omega-3 fatty acids, supporting digestive and skin health. Linseed meal is used in its natural, ground form to optimise nutrient availability and palatability for pets.

Linseed meal is included as a cost-effective source of plant-based protein and omega-3 fatty acids, supporting nutritional labelling claims. It also serves as a fibre source to aid digestive health in pet food formulations.

Ipomoea Batatas Powder, Yam Powder, Batatas Powder, Ipomoea Batatas Root Powder

Sweet potato powder is a plant-derived ingredient made by dehydrating and finely grinding sweet potatoes. It serves as a source of complex carbohydrates, dietary fibre, and essential micronutrients, supporting digestive health and sustained energy release in pets. Sweet potato powder is utilised in its natural form, ensuring the retention of its nutritional profile and functional benefits within premium pet food formulations.

Sweet potato powder is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components in pet food.

Urtica Dioica, Stinging Nettle, Common Nettle, Urtica Spp.

Nettle is a leafy green plant ingredient derived from the stinging nettle (Urtica dioica), commonly found in temperate regions. It is included in pet food primarily for its natural source of vitamins, minerals, and antioxidants, supporting overall health and wellbeing. Nettle is used in its natural, dried form, ensuring pets benefit from its nutrients without the stinging properties present in the fresh plant.

Nettle is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with natural botanicals. It may also be used for its perceived functional benefits, such as providing trace nutrients or antioxidants, though its impact on pet nutrition is minimal at typical inclusion rates.

Lactobacillus Sporogenes, Probiotic Bacillus, GanedenBC30, BC30

Bacillus coagulans is a beneficial probiotic bacterium of microbial origin, commonly included in pet foods to support digestive health and promote a balanced gut microbiome. Its primary function is to aid in nutrient absorption and maintain gastrointestinal wellbeing. Bacillus coagulans is not used in its natural environmental form; instead, it is incorporated as a stabilised, spore-forming culture to ensure safety and efficacy.

Bacillus coagulans is included as a probiotic to support digestive health and optimise gut flora balance in pets. Its addition also serves as a marketing differentiator, appealing to consumers seeking functional and health-promoting ingredients.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Piper Nigrum, Peppercorn, Piper Nigrum Fruit, Piper Nigrum Extract

Black pepper is a spice derived from the dried fruit of the Piper nigrum plant. Sourced from a botanical origin, it is primarily included in pet food to enhance flavour and may support nutrient absorption. Black pepper is used in its natural, ground form rather than as an extract or isolated compound, ensuring its functional properties are retained in the finished product.

Black pepper is included primarily as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components. It may also serve a minor functional role in enhancing palatability or supporting the perceived health benefits of the product.