Nutrient Booster Daily Meal Topper

Overview
UPDOG Nutrient Booster is a powdered daily supplement made in Brisbane from human-grade ingredients, designed to be sprinkled over food as a broad-spectrum nutritional top-up. The formula combines plant-based ingredients including chia seeds, hemp seeds, spirulina, and blueberry juice powder with green-lipped mussel as the sole animal-derived ingredient, alongside turmeric and milk thistle. It is intended to support immune function, digestion, coat condition, and liver health across multiple areas rather than targeting a single concern.
Suitable for dogs from 12 weeks of age and cats at a reduced dose, with feeding amounts scaled by body weight.
Ingredients
Chia Seeds, Hemp Seeds, Nutritional Yeast, Organic Maca, Spirulina Powder, Blueberry Juice Powder, Turmeric, Milk Thistle, Nettle Extract, Green Lipped Mussel Powder (Mollusc), Ground Black Pepper.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.
Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.
Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Cannabis Sativa Seed, Cannabis Sativa Seed Kernel, Cannabis Sativa L. Seed, Cannabis Sativa Seed (Genus Species)
Hemp seed is the edible seed of the hemp plant (Cannabis sativa), a botanical ingredient valued for its rich nutritional profile. Sourced from plants, hemp seed is used in its natural, whole form. It provides a balanced source of essential fatty acids, protein, and fibre, supporting skin health, coat quality, and overall wellbeing in pets.
Hemp seed is included as a nutrient-dense ingredient, providing a source of plant-based protein, essential fatty acids, and fibre to support a balanced nutritional profile. Its inclusion also serves as a label-friendly feature, appealing to health-conscious consumers seeking natural and functional ingredients.

Saccharomyces Cerevisiae, Yeast Extract, Deactivated Yeast, Nooch
Nutritional yeast is a deactivated yeast derived from the Saccharomyces cerevisiae species, typically grown on molasses or sugar beets. As a plant-based ingredient, it is valued for its high-quality protein, B vitamins, and palatability enhancement. Nutritional yeast is used in its natural, inactive flake or powder form, making it safe and highly digestible for pets.
Nutritional yeast is included as a palatability enhancer and natural flavouring agent to improve the taste and aroma of pet food, encouraging consumption. It also serves as a label-friendly source of B-vitamins and protein, supporting marketing claims of added nutritional value.

Lepidium Meyenii, Peruvian Ginseng, Maca Root Powder, Lepidium Meyenii Powder
Maca powder is a plant-derived ingredient made from the root of the maca plant (Lepidium meyenii), native to the Andes. It is primarily included for its potential to support energy levels and overall vitality in pets. Maca is used in its natural, powdered form, ensuring the preservation of its bioactive compounds and nutrients for optimal nutritional benefit.
Maca powder is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a superfood. Its addition allows manufacturers to differentiate their product in the market, though it provides minimal direct nutritional benefit to pets at typical inclusion rates.

Arthrospira Platensis, Arthrospira Maxima, Blue-Green Algae Powder, Cyanobacteria Powder
Spirulina powder is a nutrient-dense supplement derived from blue-green algae, a type of aquatic plant. It is primarily included in pet food for its high protein content and rich supply of vitamins, minerals, and antioxidants, supporting overall health and immune function. Spirulina is used in its natural, dried powder form, ensuring optimal nutrient availability and digestibility for pets.
Spirulina powder is included as a nutrient-dense ingredient to enhance the product’s nutritional profile with natural vitamins, minerals, and antioxidants. It also serves as a label-friendly addition that appeals to health-conscious consumers seeking superfood ingredients in pet food.

Vaccinium Corymbosum Juice Powder, Vaccinium Corymbosum Fruit Juice Powder, Blueberry Fruit Juice Powder, Vaccinium Corymbosum Extract Powder
Blueberry juice powder is a plant-derived ingredient made by dehydrating and powdering the juice of ripe blueberries. It is primarily included for its antioxidant content, particularly anthocyanins, which support cellular health and immune function. This ingredient is used in its natural form, retaining the beneficial phytonutrients and natural sugars found in fresh blueberries, while offering convenient incorporation into pet food formulations.
Blueberry juice powder is included as a label-friendly ingredient to appeal to health-conscious consumers by highlighting the presence of antioxidants and natural fruit content. Its addition may also provide minor palatability enhancement and colour, though its functional impact on pet nutrition is typically limited at the inclusion rates used.

Curcuma Longa, Indian Saffron, Jiang Huang, E100
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Silybum Marianum, Silymarin, Marian Thistle, Holy Thistle
Milk thistle is a flowering plant native to the Mediterranean, valued for its seeds which contain the active compound silymarin. Primarily included in pet food for its antioxidant and liver-supporting properties, milk thistle helps protect liver cells from toxins. In pet nutrition, it is used in its natural, whole seed extract form to optimise bioavailability and efficacy.
Milk thistle is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with liver support and antioxidant properties. Its presence may enhance product marketability, though its functional impact at typical inclusion rates in pet food is likely minimal.

Urtica Dioica, Stinging Nettle, Common Nettle, Urtica Spp.
Nettle is a leafy green plant ingredient derived from the stinging nettle (Urtica dioica), commonly found in temperate regions. It is included in pet food primarily for its natural source of vitamins, minerals, and antioxidants, supporting overall health and wellbeing. Nettle is used in its natural, dried form, ensuring pets benefit from its nutrients without the stinging properties present in the fresh plant.
Nettle is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with natural botanicals. It may also be used for its perceived functional benefits, such as providing trace nutrients or antioxidants, though its impact on pet nutrition is minimal at typical inclusion rates.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract
Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.
Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Piper Nigrum, Peppercorn, Piper Nigrum Fruit, Piper Nigrum Extract
Black pepper is a spice derived from the dried fruit of the Piper nigrum plant. Sourced from a botanical origin, it is primarily included in pet food to enhance flavour and may support nutrient absorption. Black pepper is used in its natural, ground form rather than as an extract or isolated compound, ensuring its functional properties are retained in the finished product.
Black pepper is included primarily as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components. It may also serve a minor functional role in enhancing palatability or supporting the perceived health benefits of the product.




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