Simply Shreds Flaked Tuna, Beef and Carrots in Broth

Thunnus Spp., Skipjack, Albacore, Bluefin

Tuna is a saltwater fish sourced from the ocean and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and rich omega-3 fatty acid content, supporting muscle maintenance and skin health. In pet food, tuna is used in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets.

Tuna is included as a high-quality protein source to support muscle maintenance and overall health in pets. Its presence also enhances palatability, making the product more appealing to both pets and consumers seeking premium, recognisable ingredients.

Fish Stock, Fish Consommé, Fish Bouillon, Pisces Broth

Fish broth is a liquid ingredient derived from simmering fish, typically including bones and flesh, in water. Sourced from animal origin, it is primarily included in pet food to enhance palatability and provide moisture. Fish broth is used in its natural, cooked liquid form, delivering flavour and hydration rather than significant nutritional value, and is not a concentrated source of protein or minerals.

Fish broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that can support marketing claims of natural or premium content.

Aqua, Purified Water, Distilled Water, Deionised Water

Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.

Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat

Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.

Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.