
Pet Circle Insurance
January 25, 2026
Overview
Pet Circle Insurance launched in 2023 from Australia's largest online pet retailer, Pet Circle — founded by Mike Frizell and James Edwards in 2011 and now valued at over $1 billion. Underwritten by Pacific International Insurance, Pet Circle Insurance was designed to shake up the pet insurance industry with straightforward, high-value cover.
Policies offer up to $30,000 annually for dogs with no sub-limits on any covered condition — one of the highest limits in Australia. Choose your cover level (70%, 80%, or 90%), select your excess ($0, $75, or $150), and only pay a single annual excess. Cover includes accident, illness, surgery, diagnostics, and medications.
Get a quote in minutes and receive your first two months free through the Dog Directory.


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