Supercoat

Supercoat is a long-standing Australian pet food brand that has been producing tailored nutrition since 1986. The brand offers a wide range of dry dog food including specialised formulas for puppies, adults, and seniors, as well as options for weight management and sensitive skin.

Owned by Nestlé Purina PetCare since 2007, the brand is a core part of the global Nestlé portfolio and is widely available across major supermarkets and pet retailers. All Supercoat dry food is manufactured locally at the Purina factory in Blayney, New South Wales, using primarily Australian sourced ingredients. The brand focuses on providing complete and balanced nutrition without artificial colours or flavours, making it an accessible choice for everyday pet care.