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Homestyle Venison and Cranberry Air Dried Dog Food

Homestyle Venison and Cranberry Air Dried Dog Food

Addiction
Addiction’s Homestyle Venison and Cranberry Air Dried Dog Food is a ‘meat-muesli’ style air-dried meal made with free-range New Zealand venison as the first ingredient, alongside oats, potatoes, carrots, cranberries and a blend of superfoods including blueberries, papayas, mango, apples, flaxseed and leafy greens. Formulated as complete and balanced for adult dogs, and usable as a topper across other life stages. Free from chicken, beef, lamb, wheat, corn, soy and gluten, making it a single novel-protein option for dogs with multiple food sensitivities.
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Size 1
910g
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Overview

Addiction’s Homestyle Venison and Cranberry Air Dried Dog Food is a ‘meat-muesli’ style air-dried meal made with free-range New Zealand venison as the first ingredient, alongside oats, potatoes, carrots, cranberries and a blend of superfoods including blueberries, papayas, mango, apples, flaxseed and leafy greens.

Formulated as complete and balanced for adult dogs, and usable as a topper across other life stages. Free from chicken, beef, lamb, wheat, corn, soy and gluten, making it a single novel-protein option for dogs with multiple food sensitivities.

Nutritional Analysis

Protein
22
%
0%
Fat
12
%
0%
Fibre
7
%
0%
Moisture
12
%
0%
Energy
350
0
 kcal/100g

Ingredients

Venison, Oats, Potato, Carrot, Coconut Oil, Papaya, Cranberry, Blueberry, Mango, Apple, Basil, Rosemary, Thyme, Peppermint, Spinach, Flaxseed, Brewers Dried Yeast, Natural Flavour, Tapioca, Dicalcium Phosphate, Sea Salt, Calcium Carbonate, Choline Chloride, Potassium Chloride, Vitamin A, Vitamin D3, Vitamin E, Thiamine Mononitrate, Riboflavin, Calcium Pantothenate, Niacin, Pyridoxine Hydrochloride, Folic Acid, Vitamin B12, Ferrous Sulphate, Copper Sulphate, Manganese Sulphate, Zinc Sulphate, Calcium Iodate, Sodium Selenite, Cobalt Sulphate, Taurine, Mixed Tocopherols, Tea Extract, Rosemary Extract, Spearmint Extract.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground venison mince, deep red and coarse in texture, displayed as a healthy dog food ingredient
Venison
Venison
Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.
Summary
Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.
Why it's used?
Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.
Light brown rolled oats with a smooth, flat texture, piled together on a clean white background
Oats
Oats
Avena Sativa, Groats, Avena Sativa Grain, Avena Sativa Seed
Summary
Oats are a cereal grain derived from the plant Avena sativa and are commonly included in pet foods as a source of complex carbohydrates and dietary fibre. Their primary nutritional benefit is to provide sustained energy and support digestive health. Oats are used in their natural, whole form, ensuring the retention of their inherent nutrients and functional properties for optimal pet nutrition.
Why it's used?
Oats are included as a cost-effective carbohydrate source that provides dietary fibre and energy. They also serve as a label-friendly ingredient, appealing to consumers seeking whole grains in pet food formulations.
Whole potato with light brown skin, dark spots and rough texture, commonly used as a dog food ingredient
Potato
Potato
Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato
Summary
Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.
Why it's used?
Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
White, fluffy scoop of solid coconut oil with creamy texture, ideal for dog health and nutrition in Australia
Coconut Oil
Coconut Oil
Cocos Nucifera Oil, Copra Oil, E472c, Coconut Fat
Summary
Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.
Why it's used?
Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.
Ripe papaya cut in half with bright orange flesh and a cluster of small black seeds in the centre
Papaya
Papaya
Carica Papaya, Carica Papaya Fruit, Carica Papaya Extract, Pawpaw
Summary
Papaya is a tropical fruit derived from the Carica papaya plant, classified as a plant-based ingredient. It is primarily included in pet food for its natural source of dietary fibre, vitamins, and digestive enzymes, which support gastrointestinal health. Papaya is used in its natural, whole food form, ensuring pets benefit from its full spectrum of nutrients and bioactive compounds.
Why it's used?
Papaya is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural digestive enzymes and antioxidants. Its addition may also provide a minor source of vitamins and fibre, supporting marketing claims of digestive or immune health benefits.
Five whole cranberries with smooth, glossy red skin grouped together on a plain, light background
Cranberry
Cranberry
Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry
Summary
Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.
Why it's used?
Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Fresh mango half with bright yellow flesh, cut into cubes, showing juicy, vibrant texture on a clean surface
Mango
Mango
Mangifera Indica, Indian Mango, Common Mango, Mangifera Indica Fruit
Summary
Mango is a tropical fruit derived from the Mangifera indica tree, classified as a plant-based ingredient. It is primarily included in pet food for its natural source of vitamins, antioxidants, and dietary fibre, supporting digestive and immune health. Mango is used in its natural, whole food form, ensuring pets benefit from its inherent nutrients without synthetic alteration.
Why it's used?
Mango is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a source of vitamins and antioxidants, supporting marketing claims of added nutritional benefits.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Finely chopped dried basil leaves in a loose green pile, showing coarse, leafy texture on a plain background
Basil
Basil
Ocimum Basilicum, Sweet Basil, Genovese Basil, Great Basil
Summary
Basil is a fragrant herb derived from the leaves of the Ocimum basilicum plant, commonly used in both culinary and pet food applications. As a plant-based ingredient, basil provides natural antioxidants and essential phytonutrients that support overall health and immune function. In pet food, basil is used in its natural, whole-leaf form to maximise nutritional value and palatability.
Why it's used?
Basil is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also provide minor flavour enhancement, though its functional impact on canine nutrition is minimal.
Dried rosemary leaves, green and needle-like, loosely piled with a coarse, natural texture suitable for dog health recipes
Rosemary
Rosemary
Rosmarinus Officinalis, Salvia Rosmarinus, E392, Rosemary Extract
Summary
Rosemary is a fragrant herb derived from the leaves of the Rosmarinus officinalis plant. It is included in pet food primarily for its natural antioxidant properties, which help preserve freshness and support overall health. Rosemary is used in its natural form, typically as a dried extract or powder, ensuring the retention of its beneficial compounds while remaining safe and effective for pets.
Why it's used?
Rosemary is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Loose pile of dried thyme leaves, greenish-brown with a coarse, flaky texture, suitable as a dog-safe herb
Thyme
Thyme
Thymus Vulgaris, Garden Thyme, Common Thyme, Thymus Vulgaris Extract
Summary
Thyme is a herb derived from the leaves of the Thymus vulgaris plant, commonly used in both culinary and medicinal contexts. In pet food, thyme serves as a natural source of antioxidants and may support digestive health. It is included in its natural, dried leaf form, providing beneficial phytonutrients and flavour without the need for chemical alteration or processing.
Why it's used?
Thyme is included as a label-friendly botanical ingredient to appeal to consumers seeking natural or holistic pet food formulations. It may also provide minor antioxidant properties, supporting product marketing claims related to health and wellness.
Fresh green peppermint leaves with crinkled texture, loosely arranged in a circle, ideal for dog health benefits
Peppermint
Peppermint
Mentha × Piperita, Mentha Piperita, Peppermint Oil, Mentha × Piperita Oil
Summary
Peppermint is a plant-derived herb from the Mentha genus, valued for its aromatic leaves. In pet food, peppermint is primarily included to support digestive health and freshen breath. It is used in its natural form, with dried or ground leaves incorporated directly into formulations. This natural inclusion ensures pets benefit from its essential oils and phytonutrients without synthetic additives.
Why it's used?
Peppermint is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic components, and may also be intended to impart a fresh aroma to the product. Its functional impact on pets is minimal at typical inclusion rates.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Fine, light beige dried brewers yeast powder with a soft, crumbly texture, commonly used in dog supplements
Dried Brewers Yeast
Dried Brewers Yeast
Saccharomyces Cerevisiae, Brewer’s Yeast, Deactivated Yeast, Spent Yeast
Summary
Dried brewers yeast is a deactivated yeast derived from the fermentation of cereals, typically barley, during beer production, making it an ingredient of microbial origin. It is primarily included in pet food for its rich content of B vitamins, amino acids, and antioxidants, supporting overall health. Dried brewers yeast is used in its inactivated, dried form, not as a live or raw yeast.
Why it's used?
Dried brewers yeast is included as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims. It may also enhance palatability, encouraging pets to consume the product.
Too vague to identify
Natural Flavour
Natural Flavour
Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex
Summary
Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.
Why it's used?
Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.
Fine off-white tapioca powder with a smooth, slightly grainy texture, commonly used in Australian dog food recipes
Tapioca
Tapioca
Cassava, Manioc, Yuca, Manihot Esculenta
Summary
Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.
Why it's used?
Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.
Fine off-white dicalcium phosphate powder with a slightly grainy texture, commonly used in dog supplements
Dicalcium Phosphate
Dicalcium Phosphate
Calcium Hydrogen Phosphate, Dibasic Calcium Phosphate, E341(ii), Calcium Phosphate Dibasic
Summary
Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.
Why it's used?
Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.
Fine white sea salt in a small circular pile, slightly grainy texture, displayed on a plain background
Sea Salt
Sea Salt
Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum
Summary
Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.
Why it's used?
Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.
Fine off-white calcium carbonate powder with a soft, smooth texture, commonly used in dog supplements
Calcium Carbonate
Calcium Carbonate
Chalk, Limestone, E170, Marble Dust
Summary
Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.
Why it's used?
Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine white powder with a slightly grainy texture, thiamine mononitrate used in dog supplements on a plain background
Thiamine Mononitrate
Thiamine Mononitrate
Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Summary
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Why it's used?
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.
Bright yellow riboflavin powder with a fine, slightly grainy texture displayed in a close-up circular view
Riboflavin
Riboflavin
Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Summary
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.
Fine off-white powder texture of calcium pantothenate, a common supplement ingredient for dogs
Calcium Pantothenate
Calcium Pantothenate
D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Summary
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Why it's used?
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine white powder texture of pyridoxine hydrochloride, a dog supplement ingredient, shown in close-up detail
Pyridoxine Hydrochloride
Pyridoxine Hydrochloride
Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Summary
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Why it's used?
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Pale grey ferrous sulphate powder with a fine, slightly clumpy texture, commonly used in dog supplements
Ferrous Sulphate
Ferrous Sulphate
Iron(II) Sulphate, Ferrous Iron Sulphate, E172, Green Vitriol
Summary
Ferrous sulphate is an inorganic compound derived from iron, an essential mineral for animal health. It is primarily included in pet food to support normal red blood cell formation and prevent iron deficiency anaemia. Ferrous sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and absorption within the animal’s body.
Why it's used?
Ferrous sulphate is included as a cost-effective source of dietary iron to meet nutritional requirements in pet food formulations. It helps ensure the product delivers essential minerals for pet health while maintaining compliance with labelling standards.
Bright blue copper sulphate powder with a fine, slightly clumpy texture, commonly used as a mineral supplement for dogs
Copper Sulphate
Copper Sulphate
Cupric Sulphate, Blue Vitriol, Roman Vitriol, E519
Summary
Copper sulphate is an inorganic compound derived from copper, an essential trace mineral. It is primarily included in pet food to support vital physiological functions such as enzyme activity, immune health, and connective tissue formation. Copper sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and bioavailability for animal nutrition.
Why it's used?
Copper sulphate is included as a cost-effective and reliable source of essential copper, a trace mineral necessary for canine health. Its use ensures precise nutrient formulation and supports compliance with nutritional labelling standards.
Pale pink manganese sulphate powder with a fine, slightly clumpy texture, used in dog supplements
Manganese Sulphate
Manganese Sulphate
Manganese(II) Sulphate, Manganous Sulphate, Epsomite (Manganese), Sulphuric Acid Manganese(2+) Salt
Summary
Manganese sulphate is an inorganic compound derived from the mineral manganese, typically sourced from mined ores. It is included in pet food as an essential trace mineral to support bone development, enzyme function, and metabolic processes. Rather than using raw metallic manganese, the sulphate form is utilised to ensure safety, stability, and optimal absorption in companion animals’ diets.
Why it's used?
Manganese sulphate is included as a cost-effective source of the essential trace mineral manganese, which supports metabolic and skeletal health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.
Fine, off-white powder texture of zinc sulphate shown in close-up, used as a dog health supplement ingredient
Zinc Sulphate
Zinc Sulphate
Zinc Sulphate Monohydrate, Zinc Sulphate Heptahydrate, E6, ZnSO₄
Summary
Zinc sulphate is a mineral compound derived from the element zinc, typically sourced from mined zinc ores. It is utilised in pet food as a supplemental source of zinc, an essential trace mineral that supports immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is provided as zinc sulphate to optimise safety and bioavailability for pets.
Why it's used?
Zinc sulphate is included as a cost-effective and bioavailable source of the essential mineral zinc, which supports immune function and skin health in pets. Its addition ensures the product meets nutritional requirements for complete and balanced pet food labelling.
Fine off-white calcium iodate powder with a soft, slightly grainy texture, commonly used in dog health supplements
Calcium Iodate
Calcium Iodate
Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous
Summary
Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.
Why it's used?
Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.
Fine, off-white powder texture of sodium selenite, a common supplement ingredient for dogs
Sodium Selenite
Sodium Selenite
Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Summary
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Why it's used?
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.
Fine pink powder texture of cobalt sulphate, a mineral supplement used in dog nutrition
Cobalt Sulphate
Cobalt Sulphate
Cobalt(II) Sulphate, Cobaltous Sulphate, E514, Sulphuric Acid Cobalt(2+) Salt
Summary
Cobalt sulphate is a mineral compound derived from cobalt, an essential trace element, combined with sulphate for improved stability and absorption. It is included in pet food primarily to support vitamin B12 synthesis, which is vital for red blood cell formation and neurological function. Cobalt is not used in its raw metallic state; instead, cobalt sulphate is utilised to ensure safety and bioavailability in animal diets.
Why it's used?
Cobalt sulphate is included as a cost-effective source of the essential trace mineral cobalt, which is necessary for vitamin B12 synthesis in dogs. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Amber-brown liquid drop of mixed tocopherols with a glossy, smooth texture on a white background
Mixed Tocopherols
Mixed Tocopherols
Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Summary
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Why it's used?
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.
Fine green tea extract powder with a smooth, slightly textured surface, commonly used in dog supplements
Tea Extract
Tea Extract
Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Green Tea Extract, Black Tea Extract
Summary
Tea extract is a plant-derived ingredient obtained from the leaves of the Camellia sinensis plant. It is primarily included in pet food for its antioxidant properties, which help protect cells from oxidative damage. Tea extract is utilised in a concentrated form rather than as whole tea leaves, ensuring a consistent and effective level of beneficial compounds for optimal pet health.
Why it's used?
Tea extract is included as a natural antioxidant to help preserve the freshness and stability of the product. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural additives.
Dark brown, glossy drop of rosemary extract with a smooth texture on a plain background
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Fine greenish-brown spearmint extract powder with a soft, textured surface, suitable for dog health supplements
Spearmint Extract
Spearmint Extract
Mentha Spicata Extract, Mentha Viridis Extract, Mint Extract, Mentha Spicata Leaf Extract
Summary
Spearmint extract is a plant-derived ingredient obtained from the leaves of the spearmint plant (Mentha spicata). It is primarily included in pet food for its natural flavouring properties and potential antioxidant benefits. Spearmint extract is used in its processed extract form, rather than as whole leaves, to ensure consistent potency and safe inclusion in pet diets.
Why it's used?
Spearmint extract is included primarily as a label-friendly ingredient to appeal to pet owners by suggesting breath-freshening or oral health benefits. It may also contribute a mild flavour enhancement to improve palatability.

About

Brand
Addiction
Manufactured
New Zealand
Type
Air Dried
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Single Protein
Novel Protein
Poultry Free
Dairy Free
Soy Free

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About the Brand

Addiction

Feed your pet Addiction's premium wild game and protein-rich recipes, made in New Zealand's most advanced pet food facility without artificial ingredients.

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