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Viva La Venison Dry Dog Food

Viva La Venison Dry Dog Food

Addiction
Addiction’s Viva La Venison Dry Dog Food is a limited-ingredient grain-free dry food made with free-range New Zealand venison and venison meal as the only animal proteins, alongside green peas, tapioca, coconut oil and pea protein. The recipe avoids chicken, beef, lamb, wheat, corn, soy, potato and dairy. Formulated as complete and balanced for dogs of all life stages excluding large-breed puppies. Venison is a novel protein that may suit dogs with sensitivities to common animal proteins.
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Size 1
1.8kg
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15kg

Overview

Addiction’s Viva La Venison Dry Dog Food is a limited-ingredient grain-free dry food made with free-range New Zealand venison and venison meal as the only animal proteins, alongside green peas, tapioca, coconut oil and pea protein. The recipe avoids chicken, beef, lamb, wheat, corn, soy, potato and dairy.

Formulated as complete and balanced for dogs of all life stages excluding large-breed puppies. Venison is a novel protein that may suit dogs with sensitivities to common animal proteins.

Nutritional Analysis

Protein
24
%
0%
Fat
12
%
0%
Fibre
4
%
0%
Moisture
10
%
0%
Energy
345
0
 kcal/100g

Ingredients

Venison, Venison Meal, Green Peas, Tapioca, Coconut Oil, Pea Protein, Flaxseed, Brewers Dried Yeast, Natural Flavour, Yellow Peas, Acetic Acid, Sea Salt, Potassium Chloride, Magnesium Sulphate, Choline Chloride, Cranberry, Apple, Spinach, Blueberry, Kelp, Taurine, DL-Methionine, Calcium Carbonate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Vitamin E, Niacin, Copper Amino Acid Complex, Calcium Pantothenate, Manganese Amino Acid Complex, Sodium Selenite, Riboflavin, Thiamine Mononitrate, Vitamin B12, Vitamin A, Pyridoxine Hydrochloride, Cobalt Sulphate, Calcium Iodate, Folic Acid, Vitamin D3, Mixed Tocopherols, Rosemary Extract, Tea Extract, Spearmint Extract.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground venison mince, deep red and coarse in texture, displayed as a healthy dog food ingredient
Venison
Venison
Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.
Summary
Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.
Why it's used?
Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.
Finely ground, light brown venison meal with a soft, powdery texture, commonly used in premium dog food blends
Venison Meal
Venison Meal
Deer Meal, Cervidae Meal, Cervus Spp. Meal, Game Meal
Summary
Venison meal is a concentrated protein ingredient derived from deer, classified as an animal-based product. It is produced by rendering and drying venison meat to remove moisture and fat, resulting in a nutrient-dense powder. Venison meal provides high-quality protein and essential amino acids to support muscle maintenance. It is not used in its natural form but as a processed, highly digestible meal.
Why it's used?
Venison meal is included as a concentrated protein source, providing essential amino acids while allowing for novel protein labelling that appeals to consumers seeking alternative or hypoallergenic options. Its use can also support premium product positioning and justify higher price points.
Fresh green peas, vibrant green and round with a smooth texture, clustered together on a plain background
Green Peas
Green Peas
Garden Peas, Pisum Sativum, English Peas, Common Peas
Summary
Green peas are a plant-derived ingredient sourced from the seeds of Pisum sativum. They are primarily included in pet food for their high-quality plant protein, dietary fibre, and essential micronutrients, supporting digestive health and energy. Green peas are used in their natural, whole form, ensuring pets benefit from their complete nutritional profile without synthetic alteration.
Why it's used?
Green peas are included as a cost-effective carbohydrate and protein source that also adds bulk to the product. They are often used to support "grain-free" marketing claims and enhance label appeal for consumers.
Fine off-white tapioca powder with a smooth, slightly grainy texture, commonly used in Australian dog food recipes
Tapioca
Tapioca
Cassava, Manioc, Yuca, Manihot Esculenta
Summary
Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.
Why it's used?
Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.
White, fluffy scoop of solid coconut oil with creamy texture, ideal for dog health and nutrition in Australia
Coconut Oil
Coconut Oil
Cocos Nucifera Oil, Copra Oil, E472c, Coconut Fat
Summary
Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.
Why it's used?
Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.
Light beige pea protein powder with a fine, slightly clumpy texture, commonly used in dog food and supplements
Pea Protein
Pea Protein
Pisum Sativum Protein, Pea Isolate, Pea Protein Isolate, Pisum Sativum Isolate
Summary
Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.
Why it's used?
Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Fine, light beige dried brewers yeast powder with a soft, crumbly texture, commonly used in dog supplements
Dried Brewers Yeast
Dried Brewers Yeast
Saccharomyces Cerevisiae, Brewer’s Yeast, Deactivated Yeast, Spent Yeast
Summary
Dried brewers yeast is a deactivated yeast derived from the fermentation of cereals, typically barley, during beer production, making it an ingredient of microbial origin. It is primarily included in pet food for its rich content of B vitamins, amino acids, and antioxidants, supporting overall health. Dried brewers yeast is used in its inactivated, dried form, not as a live or raw yeast.
Why it's used?
Dried brewers yeast is included as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims. It may also enhance palatability, encouraging pets to consume the product.
Too vague to identify
Natural Flavour
Natural Flavour
Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex
Summary
Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.
Why it's used?
Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.
Round, golden yellow peas with a smooth, firm texture, shown in a pile as a nutritious dog food ingredient
Yellow Peas
Yellow Peas
Pisum Sativum, Field Peas, Dry Peas, Canadian Peas
Summary
Yellow peas are a plant-derived legume commonly included in pet food for their high protein and dietary fibre content. Sourced from Pisum sativum, they support digestive health and provide essential amino acids. Yellow peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within premium pet food formulations.
Why it's used?
Yellow peas are included as a cost-effective source of protein and carbohydrates, helping to reduce formulation costs while maintaining nutritional value. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.
Clear, slightly off-white liquid drop of acetic acid with a smooth texture, used in dog health products
Acetic Acid
Acetic Acid
Ethanoic Acid, E260, Glacial Acetic Acid, Vinegar Acid
Summary
Acetic acid is an organic compound derived from plant fermentation, most commonly found in vinegar. In pet food, its primary function is as a preservative, helping to inhibit the growth of harmful bacteria and extend shelf life. Acetic acid is not used in its raw, concentrated form; instead, it is incorporated in a diluted, food-grade solution to ensure safety and palatability.
Why it's used?
Acetic acid is included as a preservative to inhibit microbial growth and extend the shelf life of pet food products. It may also be used to adjust pH levels, optimising product stability and safety.
Fine white sea salt in a small circular pile, slightly grainy texture, displayed on a plain background
Sea Salt
Sea Salt
Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum
Summary
Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.
Why it's used?
Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine white powder texture of magnesium sulphate, a common supplement ingredient for dog health and wellbeing
Magnesium Sulphate
Magnesium Sulphate
Epsom Salt, Magnesium Sulfate Heptahydrate, E518, Bitter Salt
Summary
Magnesium sulphate is an inorganic compound derived from the mineral epsomite, providing a source of magnesium, an essential mineral for nerve, muscle, and metabolic functions in pets. It is primarily included to support electrolyte balance and overall physiological health. Magnesium sulphate is not used in its natural mineral form but is instead utilised as a purified compound to ensure safety and optimal absorption.
Why it's used?
Magnesium sulphate is included as a source of the essential mineral magnesium, supporting nutritional adequacy in pet food formulations. It may also serve as a processing aid to optimise ingredient blending and product consistency.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Five whole cranberries with smooth, glossy red skin grouped together on a plain, light background
Cranberry
Cranberry
Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry
Summary
Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.
Why it's used?
Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Fine white methionine powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Methionine
Methionine
L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Summary
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Why it's used?
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.
Fine off-white calcium carbonate powder with a soft, smooth texture, commonly used in dog supplements
Calcium Carbonate
Calcium Carbonate
Chalk, Limestone, E170, Marble Dust
Summary
Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.
Why it's used?
Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.
Light beige Zinc Amino Acid Complex powder with a fine, slightly textured surface, used in dog supplements
Zinc Amino Acid Complex
Zinc Amino Acid Complex
Zinc Amino Acid Chelate, Zinc Amino Acid Ligand, Zinc Amino Acid Bound, Zinc Amino Acid Coordination Complex
Summary
Zinc Amino Acid Complex is a chelated mineral ingredient derived from the binding of zinc, an essential trace element, with amino acids. This form is not used in its natural metallic state but is instead utilised as a compound to enhance bioavailability and absorption. Its primary purpose is to support immune function, skin health, and overall metabolic processes in pets.
Why it's used?
Zinc Amino Acid Complex is included to provide a bioavailable source of zinc, supporting essential metabolic and immune functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Light brown, finely textured Iron Amino Acid Complex powder with subtle diagonal ridges, used in dog supplements
Iron Amino Acid Complex
Iron Amino Acid Complex
Iron Chelated Amino Acids, Amino Acid Chelated Iron, Iron Amino Acid Chelate, Iron Proteinates
Summary
Iron Amino Acid Complex is a mineral ingredient derived from iron bound to amino acids, enhancing its bioavailability for pets. Its primary purpose is to support healthy red blood cell formation and oxygen transport. Unlike raw or metallic iron, it is not used in its natural state but is instead utilised as a chelated compound to optimise safety and absorption in pet diets.
Why it's used?
Iron Amino Acid Complex is included as a bioavailable source of iron to support essential physiological functions in pets, such as oxygen transport and energy metabolism. Its chelated form may also enhance nutrient absorption and allow for more precise labelling of mineral content.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Light brown, fine powder form of Copper Amino Acid Complex, a common dog supplement ingredient on a plain background
Copper Amino Acid Complex
Copper Amino Acid Complex
Copper Amino Acid Chelate, Copper Amino Acid Ligand, Copper Amino Acid Bound, Copper Amino Acid Complexes
Summary
Copper Amino Acid Complex is a chelated mineral ingredient derived from copper bound to amino acids, typically of synthetic origin. It is included in pet food to provide an essential trace mineral that supports enzyme function, immune health, and red blood cell formation. Copper is not used in its raw metallic state; instead, it is utilised as a complex for improved safety and bioavailability.
Why it's used?
Copper amino acid complex is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form optimises nutrient absorption and allows for precise formulation to meet nutritional requirements.
Fine off-white powder texture of calcium pantothenate, a common supplement ingredient for dogs
Calcium Pantothenate
Calcium Pantothenate
D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Summary
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Why it's used?
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.
Light beige manganese amino acid complex powder with a fine, slightly clumpy texture, used in dog supplements
Manganese Amino Acid Complex
Manganese Amino Acid Complex
Manganese Amino Acid Chelate, Manganese Proteinate, Manganese Glycinate, Manganese Bisglycinate Chelate
Summary
Manganese Amino Acid Complex is a chelated mineral ingredient derived from the combination of manganese, an essential trace element, with amino acids. It is included in pet food to support bone development, enzyme function, and antioxidant defence. Unlike raw metallic manganese, this form is utilised as a complex to enhance safety, bioavailability, and absorption in the animal’s body.
Why it's used?
Manganese amino acid complex is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Fine, off-white powder texture of sodium selenite, a common supplement ingredient for dogs
Sodium Selenite
Sodium Selenite
Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Summary
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Why it's used?
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.
Bright yellow riboflavin powder with a fine, slightly grainy texture displayed in a close-up circular view
Riboflavin
Riboflavin
Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Summary
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.
Fine white powder with a slightly grainy texture, thiamine mononitrate used in dog supplements on a plain background
Thiamine Mononitrate
Thiamine Mononitrate
Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Summary
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Why it's used?
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine white powder texture of pyridoxine hydrochloride, a dog supplement ingredient, shown in close-up detail
Pyridoxine Hydrochloride
Pyridoxine Hydrochloride
Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Summary
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Why it's used?
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.
Fine pink powder texture of cobalt sulphate, a mineral supplement used in dog nutrition
Cobalt Sulphate
Cobalt Sulphate
Cobalt(II) Sulphate, Cobaltous Sulphate, E514, Sulphuric Acid Cobalt(2+) Salt
Summary
Cobalt sulphate is a mineral compound derived from cobalt, an essential trace element, combined with sulphate for improved stability and absorption. It is included in pet food primarily to support vitamin B12 synthesis, which is vital for red blood cell formation and neurological function. Cobalt is not used in its raw metallic state; instead, cobalt sulphate is utilised to ensure safety and bioavailability in animal diets.
Why it's used?
Cobalt sulphate is included as a cost-effective source of the essential trace mineral cobalt, which is necessary for vitamin B12 synthesis in dogs. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.
Fine off-white calcium iodate powder with a soft, slightly grainy texture, commonly used in dog health supplements
Calcium Iodate
Calcium Iodate
Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous
Summary
Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.
Why it's used?
Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Amber-brown liquid drop of mixed tocopherols with a glossy, smooth texture on a white background
Mixed Tocopherols
Mixed Tocopherols
Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Summary
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Why it's used?
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.
Dark brown, glossy drop of rosemary extract with a smooth texture on a plain background
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Fine green tea extract powder with a smooth, slightly textured surface, commonly used in dog supplements
Tea Extract
Tea Extract
Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Green Tea Extract, Black Tea Extract
Summary
Tea extract is a plant-derived ingredient obtained from the leaves of the Camellia sinensis plant. It is primarily included in pet food for its antioxidant properties, which help protect cells from oxidative damage. Tea extract is utilised in a concentrated form rather than as whole tea leaves, ensuring a consistent and effective level of beneficial compounds for optimal pet health.
Why it's used?
Tea extract is included as a natural antioxidant to help preserve the freshness and stability of the product. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural additives.
Fine greenish-brown spearmint extract powder with a soft, textured surface, suitable for dog health supplements
Spearmint Extract
Spearmint Extract
Mentha Spicata Extract, Mentha Viridis Extract, Mint Extract, Mentha Spicata Leaf Extract
Summary
Spearmint extract is a plant-derived ingredient obtained from the leaves of the spearmint plant (Mentha spicata). It is primarily included in pet food for its natural flavouring properties and potential antioxidant benefits. Spearmint extract is used in its processed extract form, rather than as whole leaves, to ensure consistent potency and safe inclusion in pet diets.
Why it's used?
Spearmint extract is included primarily as a label-friendly ingredient to appeal to pet owners by suggesting breath-freshening or oral health benefits. It may also contribute a mild flavour enhancement to improve palatability.

About

Brand
Addiction
Manufactured
New Zealand
Type
Kibble
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Single Protein
Novel Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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