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Wild Islands Venison Canned Dog Food

Wild Islands Venison Canned Dog Food

Addiction
Addiction’s Wild Islands Venison Canned Dog Food is a wet-food pâté made in New Zealand with free-range New Zealand venison and venison offal as the lead ingredients (listed at 92% animal content), alongside beef lung, beef, beef liver, sunflower oil, green-lipped mussel, manuka honey, kiwifruit and kelp. Complete and balanced for all breeds and life stages, suitable as a complete meal or topper. Despite the venison branding, contains substantial beef content — unsuitable as a single-protein option for dogs with beef sensitivities. The high moisture content (78%) supports hydration.
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Overview
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Ingredients
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Size 1
24 x 185g

Overview

Addiction’s Wild Islands Venison Canned Dog Food is a wet-food pâté made in New Zealand with free-range New Zealand venison and venison offal as the lead ingredients (listed at 92% animal content), alongside beef lung, beef, beef liver, sunflower oil, green-lipped mussel, manuka honey, kiwifruit and kelp.

Complete and balanced for all breeds and life stages, suitable as a complete meal or topper. Despite the venison branding, contains substantial beef content — unsuitable as a single-protein option for dogs with beef sensitivities. The high moisture content (78%) supports hydration.

Nutritional Analysis

Protein
9
%
0%
Fat
6
%
0%
Fibre
2
%
0%
Moisture
78
%
0%
Energy
112
0
 kcal/100g

Ingredients

Venison and Venison Offal, Water Sufficient for Processing, Beef Lung, Beef, Beef Liver, Lamb Plasma, Yeast, Cassia Gum, Sunflower Oil, Sodium Pyrophosphate, Calcium Carbonate, Salt, Guar Gum, Potassium Chloride, Magnesium Sulphate, Choline Chloride, Green-Lipped Mussel, Kiwifruit, Manuka Honey, Kelp, Iron Proteinate, Zinc Amino Acid Complex, Vitamin B3, Vitamin E, Selenium Yeast, Manganese Proteinate, Copper Amino Acid Complex, Vitamin B1, Vitamin B5, Vitamin B2, Vitamin B6, Vitamin A, Vitamin B7, Vitamin B12, Calcium Iodate, Vitamin B9, Vitamin D3.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground venison mince, deep red and coarse in texture, displayed as a healthy dog food ingredient
Venison
Venison
Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.
Summary
Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.
Why it's used?
Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.
Chunky mound of raw venison offal, deep red and pink, with a moist, coarse texture, suitable for dog food
Venison Offal
Venison Offal
Deer Offal, Cervus Spp. Offal, Wild Deer Offal, Game Deer Offal
Summary
Venison offal refers to the internal organs of deer, such as liver, kidney, and heart, and is of animal origin. It is included in pet food for its rich supply of essential nutrients, including protein, vitamins, and minerals, supporting overall health. Venison offal is used in its natural, whole-food form, providing a highly digestible and palatable ingredient for pets.
Why it's used?
Venison offal is included as a nutrient-dense organ meat to provide essential vitamins, minerals, and high-quality protein, supporting a biologically appropriate diet. Its inclusion also serves as a premium ingredient for marketing, appealing to consumers seeking novel or hypoallergenic protein sources.
Clear droplet of water with a glossy, smooth texture on a white background, highlighting water as vital for dog hydration
Water
Water
Aqua, Purified Water, Distilled Water, Deionised Water
Summary
Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.
Why it's used?
Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.
Fresh beef lung with a pinkish-red colour, smooth texture and visible veins, prepared as a natural dog food ingredient
Beef Lung
Beef Lung
Bovine Lung, Bos Taurus Lung, Ox Lung, Bovine Pulmonary Tissue
Summary
Beef lung is an animal-derived ingredient sourced from the respiratory organ of cattle. It is primarily included in pet food for its high protein content and as a source of essential vitamins and minerals, supporting muscle maintenance and overall health. Beef lung is used in its natural, whole-food form, ensuring pets receive the nutritional benefits inherent to this organ meat.
Why it's used?
Beef lung is included as a cost-effective animal protein source that enhances the protein content of the product. It also serves as a palatability enhancer, making the food more appealing to pets.
Fresh beef mince formed into a round ball, bright red with a coarse, moist texture, suitable for dog food
Beef
Beef
Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Summary
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Fresh beef liver slice, dark reddish-brown with a smooth, glossy texture, ideal for dog nutrition and treats
Beef Liver
Beef Liver
Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver
Summary
Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.
Why it's used?
Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.
Fine, pale beige lamb plasma powder with a soft, smooth texture, shown as a nutritious dog food ingredient
Lamb Plasma
Lamb Plasma
Ovine Plasma, Ovis Aries Plasma, Sheep Plasma, Ovine Blood Plasma
Summary
Lamb plasma is an animal-derived ingredient obtained from the blood of lambs, with the cellular components removed to leave a nutrient-rich liquid. It is primarily included in pet food for its high-quality protein content and as a source of essential amino acids, supporting muscle maintenance and immune health. Lamb plasma is used in its processed, liquid or dried form, not as whole blood, to optimise safety and digestibility.
Why it's used?
Lamb plasma is included as a highly digestible source of animal protein and functional nutrients, supporting product palatability and nutritional value. It also acts as a natural binder, improving texture and moisture retention in the finished product.
Fine, light beige yeast powder with a soft, crumbly texture, shown as a common dog supplement ingredient
Yeast
Yeast
Saccharomyces Cerevisiae, Baker’s Yeast, Brewer’s Yeast, E620
Summary
Yeast is a single-celled fungus of microbial origin commonly derived from Saccharomyces cerevisiae. It is included in pet food primarily as a source of high-quality protein, B vitamins, and functional compounds that support digestive and immune health. Yeast is utilised in its deactivated, dried form rather than as a live organism, ensuring safety and optimal nutrient availability for pets.
Why it's used?
Yeast is included as a palatability enhancer and natural flavour source to improve the taste and aroma of pet food, encouraging consumption. It may also serve as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims.
Fine, off-white cassia gum powder with a soft, slightly textured surface, used as a thickener in dog food
Cassia Gum
Cassia Gum
E427, Senna Obtusifolia Gum, Senna Tora Gum, Erythroxylon Gum
Summary
Cassia gum is a plant-derived ingredient obtained from the seeds of the Cassia tora plant. It functions primarily as a gelling agent and thickener in pet food, helping to improve texture and stability. Cassia gum is not used in its raw seed form; instead, it is processed into a purified gum to ensure safety, digestibility, and optimal functionality in pet food formulations.
Why it's used?
Cassia gum is included as a gelling agent and stabiliser to improve the texture and consistency of pet food products. Its use also helps maintain product stability and shelf life in cost-effective formulations.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Fine off-white powder texture of sodium pyrophosphate, a common dog food ingredient, displayed on a plain background
Sodium Pyrophosphate
Sodium Pyrophosphate
Tetrasodium Pyrophosphate, Tetrasodium Diphosphate, E450(i), Sodium Diphosphate
Summary
Sodium pyrophosphate is a mineral-derived compound formed from sodium and pyrophosphate ions. It is not used in its natural raw mineral state but is instead utilised as a refined salt to ensure safety and effective absorption. Its primary function in pet food is as a texturiser and emulsifier, helping to maintain product consistency and improve palatability for pets.
Why it's used?
Sodium pyrophosphate is included as a functional additive to improve product texture and maintain colour stability in pet food. It also acts as a preservative to extend shelf life and prevent undesirable changes during storage.
Fine off-white calcium carbonate powder with a soft, smooth texture, commonly used in dog supplements
Calcium Carbonate
Calcium Carbonate
Chalk, Limestone, E170, Marble Dust
Summary
Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.
Why it's used?
Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fine off-white guar gum powder with a soft, slightly textured surface, commonly used as a thickener in dog food
Guar Gum
Guar Gum
Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour
Summary
Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.
Why it's used?
Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine white powder texture of magnesium sulphate, a common supplement ingredient for dog health and wellbeing
Magnesium Sulphate
Magnesium Sulphate
Epsom Salt, Magnesium Sulfate Heptahydrate, E518, Bitter Salt
Summary
Magnesium sulphate is an inorganic compound derived from the mineral epsomite, providing a source of magnesium, an essential mineral for nerve, muscle, and metabolic functions in pets. It is primarily included to support electrolyte balance and overall physiological health. Magnesium sulphate is not used in its natural mineral form but is instead utilised as a purified compound to ensure safety and optimal absorption.
Why it's used?
Magnesium sulphate is included as a source of the essential mineral magnesium, supporting nutritional adequacy in pet food formulations. It may also serve as a processing aid to optimise ingredient blending and product consistency.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Whole green lipped mussel with creamy flesh and green-edged shell, close up as a dog health supplement ingredient
Green Lipped Mussel
Green Lipped Mussel
Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku
Summary
Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.
Why it's used?
Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.
Whole kiwifruit with brown, fuzzy skin and oval shape, showing natural texture, suitable for dog health information
Kiwifruit
Kiwifruit
Chinese Gooseberry, Actinidia Deliciosa, Yang Tao, Mihou Tao
Summary
Kiwifruit is a nutrient-rich fruit derived from the Actinidia deliciosa plant, commonly grown in New Zealand and Australia. It is included in pet food primarily for its high vitamin C content, dietary fibre, and antioxidant properties, supporting immune health and digestion. Kiwifruit is used in its natural, whole form, ensuring pets benefit from its complete nutritional profile.
Why it's used?
Kiwifruit is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and vitamins. Its addition may also provide a minor source of dietary fibre and micronutrients, though its functional impact on pet nutrition is typically limited at the inclusion levels used.
Golden, glossy puddle of Manuka Honey with a thick, smooth texture on a white background
Manuka Honey
Manuka Honey
Leptospermum Scoparium Honey, New Zealand Tea Tree Honey, Jelly Bush Honey, Leptospermum Honey
Summary
Manuka honey is a natural sweetener derived from the nectar of the Manuka tree (Leptospermum scoparium), native to Australia and New Zealand. Sourced from plant origin, it is valued for its antimicrobial properties and as a source of natural sugars, providing energy. In pet food, Manuka honey is used in its natural form, ensuring the retention of its bioactive compounds and nutritional benefits.
Why it's used?
Manuka honey is included as a premium, label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also provide natural antimicrobial properties, supporting product preservation and perceived health benefits.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.
Fine brown powder with a slightly textured surface, showing iron proteinate supplement for dog health
Iron Proteinate
Iron Proteinate
Ferric Proteinate, Ferrous Proteinate, Iron Protein Chelate, Iron Protein Complex
Summary
Iron proteinate is a chelated mineral compound derived from iron bound to amino acids or proteins, typically of animal or plant origin. It is included in pet food to provide a bioavailable source of iron, which is essential for oxygen transport and energy metabolism. Iron is not used in its natural metallic state; instead, it is utilised as iron proteinate to optimise absorption and safety.
Why it's used?
Iron proteinate is included as a bioavailable source of iron to support essential physiological functions in pets. Its chelated form enhances mineral absorption and allows for precise nutrient labelling to meet regulatory and marketing requirements.
Light beige Zinc Amino Acid Complex powder with a fine, slightly textured surface, used in dog supplements
Zinc Amino Acid Complex
Zinc Amino Acid Complex
Zinc Amino Acid Chelate, Zinc Amino Acid Ligand, Zinc Amino Acid Bound, Zinc Amino Acid Coordination Complex
Summary
Zinc Amino Acid Complex is a chelated mineral ingredient derived from the binding of zinc, an essential trace element, with amino acids. This form is not used in its natural metallic state but is instead utilised as a compound to enhance bioavailability and absorption. Its primary purpose is to support immune function, skin health, and overall metabolic processes in pets.
Why it's used?
Zinc Amino Acid Complex is included to provide a bioavailable source of zinc, supporting essential metabolic and immune functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Fine white powder of vitamin B3 in a circular mound, commonly used in dog supplements for health benefits
Vitamin B3
Vitamin B3
Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375
Summary
Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.
Why it's used?
Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine, light beige selenium yeast powder with a soft, grainy texture, used in dog supplements
Selenium Yeast
Selenium Yeast
Saccharomyces Cerevisiae Enriched With Selenium, Selenium-Enriched Yeast, Selenised Yeast, Selenium-Fortified Yeast
Summary
Selenium yeast is a bioavailable form of the essential trace mineral selenium, derived from Saccharomyces cerevisiae yeast cultured in selenium-rich media. It is included in pet food to support antioxidant defences, immune function, and overall cellular health. Selenium is not used in its natural metallic state; instead, it is utilised as an organic compound within yeast to optimise safety and absorption.
Why it's used?
Selenium yeast is included as a bioavailable source of the essential trace mineral selenium, supporting nutritional adequacy and compliance with regulatory labelling requirements. Its organic form is often preferred for its stability and enhanced absorption compared to inorganic selenium sources.
Fine, light beige powder texture of manganese proteinate, a dog supplement ingredient, shown in close-up detail
Manganese Proteinate
Manganese Proteinate
Manganese Amino Acid Chelate, Manganese Chelated Protein, Manganese Protein Chelate, Manganese Protein Complex
Summary
Manganese proteinate is a chelated mineral compound derived from the binding of manganese, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is utilised in pet food to support bone development, enzyme function, and metabolic processes. Unlike raw metallic manganese, manganese proteinate is used for its enhanced bioavailability and safety, optimising absorption and nutritional efficacy in pets.
Why it's used?
Manganese proteinate is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Light brown, fine powder form of Copper Amino Acid Complex, a common dog supplement ingredient on a plain background
Copper Amino Acid Complex
Copper Amino Acid Complex
Copper Amino Acid Chelate, Copper Amino Acid Ligand, Copper Amino Acid Bound, Copper Amino Acid Complexes
Summary
Copper Amino Acid Complex is a chelated mineral ingredient derived from copper bound to amino acids, typically of synthetic origin. It is included in pet food to provide an essential trace mineral that supports enzyme function, immune health, and red blood cell formation. Copper is not used in its raw metallic state; instead, it is utilised as a complex for improved safety and bioavailability.
Why it's used?
Copper amino acid complex is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form optimises nutrient absorption and allows for precise formulation to meet nutritional requirements.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Fine off-white Vitamin B5 powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Vitamin B5
Vitamin B5
Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315
Summary
Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.
Why it's used?
Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine, off-white Vitamin B7 powder with a slightly grainy texture, commonly used in dog supplements
Vitamin B7
Vitamin B7
Biotin, D-Biotin, E160a, Coenzyme R
Summary
Vitamin B7, also known as biotin, is a water-soluble vitamin of the B-complex group, typically derived from plant or animal sources. It plays a crucial role in supporting healthy skin, coat, and metabolic function in pets. Vitamin B7 is not used in its natural, isolated form but is instead incorporated as a stable, bioavailable compound to optimise absorption and efficacy.
Why it's used?
Vitamin B7 is included as an essential nutrient to support metabolic and skin health in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Fine off-white calcium iodate powder with a soft, slightly grainy texture, commonly used in dog health supplements
Calcium Iodate
Calcium Iodate
Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous
Summary
Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.
Why it's used?
Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.
Bright yellow Vitamin B9 powder with a fine, slightly textured surface, commonly used in dog supplements
Vitamin B9
Vitamin B9
Folic Acid, Folate, Pteroylglutamic Acid, E285
Summary
Vitamin B9, also known as folate, is a water-soluble B vitamin of synthetic or natural origin, commonly derived from plant sources or produced as folic acid for supplementation. Its primary role is to support cell division, DNA synthesis, and red blood cell formation. In pet food, Vitamin B9 is not used in its raw form but is typically utilised as folic acid to optimise stability and absorption.
Why it's used?
Vitamin B9 is included to meet nutritional requirements for dogs, supporting metabolic and cellular functions. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

About

Brand
Addiction
Manufactured
New Zealand
Type
Canned
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

Addiction

Feed your pet Addiction's premium wild game and protein-rich recipes, made in New Zealand's most advanced pet food facility without artificial ingredients.

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