Calming Treats with Aussie Chicken

Overview
Billie's Bowl Calming Treats are soft, bite-sized functional treats made with Aussie chicken, chamomile, ginger, and L-tryptophan — a combination commonly used to help take the edge off stress and anxiety. The formula also includes vitamins and minerals for general wellbeing, with no artificial colours or flavours. Packaged in a resealable bag.
A practical option for dogs that get anxious around storms, fireworks, travel, or new environments. The small size works for all breeds and makes them easy to use during training or as a situational calming aid.
Ingredients
Chicken Meat, Wholegrain Wheat Flour, Vegetable Glycerine, Ginger, Chamomile, Potassium Sorbate, Vitamins & Minerals, L-Tryptophan.

Chicken Meat
Chicken Meat
Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat
Summary
Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.
Manufacturer Benefits
Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Wholegrain Wheat Flour
Wholegrain Wheat Flour
Whole Wheat Flour, Wholemeal Wheat Flour, Triticum Aestivum Wholemeal, Triticum Aestivum Whole Wheat Flour
Summary
Wholegrain wheat flour is a plant-derived ingredient made by milling the entire wheat kernel, including the bran, germ, and endosperm. It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Wholegrain wheat flour is used in its natural, unrefined form to maximise nutritional value and support digestive health in pets.
Manufacturer Benefits
Wholegrain wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a binding agent to improve kibble texture and processing efficiency.

Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Manufacturer Benefits
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Ginger
Ginger
Zingiber Officinale, Zingiberis Rhizoma, Sheng Jiang, Gan Jiang
Summary
Ginger is a plant-derived ingredient sourced from the rhizome of Zingiber officinale. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting digestive health and overall wellbeing. Ginger is used in its natural, dried, or powdered form, ensuring pets benefit from its bioactive compounds without the need for chemical modification or synthetic processing.
Manufacturer Benefits
Ginger is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also be used for its natural flavouring properties to improve palatability.

Chamomile
Chamomile
Matricaria Recutita, German Chamomile, Matricaria Chamomilla, Anthemis Nobilis
Summary
Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.
Manufacturer Benefits
Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.

Potassium Sorbate
Potassium Sorbate
E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid
Summary
Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.
Manufacturer Benefits
Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Manufacturer Benefits
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Manufacturer Benefits
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Tryptophan
Tryptophan
L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10
Summary
Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.
Manufacturer Benefits
Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.
Ingredients Splitting
Score Card
Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.
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- Overall ScoreScore Info
As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.
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Billie's Bowl
Choose Billie's Bowl—Australian-made dog food with real Aussie protein, available through PETstock with convenient delivery options.
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