Strap Dog Treats with Aussie Kangaroo

Macropus Spp., Kangaroo, Macropod Meat, Macropod

Kangaroo meat is a lean, high-protein ingredient sourced from wild Australian kangaroos (animal origin). It is primarily included in pet food for its rich protein content and low fat levels, supporting muscle maintenance and overall health. Kangaroo meat is used in its natural, whole food form, ensuring pets receive the full nutritional benefits without synthetic processing or additives.

Kangaroo meat is included as a novel, high-protein ingredient to appeal to consumers seeking hypoallergenic or alternative protein sources for pets with dietary sensitivities. Its use also serves as a marketing differentiator, positioning the product as premium and label-friendly.

Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat

Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.

Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Wheat Meal, Wheat Powder, Triticum Aestivum, Wheat Farina

Flour is a finely ground powder derived primarily from cereal grains such as wheat, making it a plant-based ingredient. It serves as a carbohydrate source, providing energy and aiding in the texture and structure of pet food products. Flour is incorporated in its natural, processed form, having been milled from whole grains to optimise digestibility and nutrient availability for pets.

Flour is included as a cost-effective carbohydrate source and bulk-adding agent, helping to bind ingredients and provide structure to the final product. It also contributes to the texture and palatability of pet food formulations.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.