Puppy Salmon with Superfood Recipe Wet Dog Food

Overview
Billy + Margot Puppy Salmon with Superfood Recipe Wet Dog Food is a grain-free wet food for puppies, packaged as 9 x 100g trays. Salmon is the named primary protein, with pork also listed in the ingredients, alongside vegetables and a starch source as the carbohydrate base. It is presented as a complete and balanced formulation suitable as a daily diet during the puppy growth phase. Owners of medium and large breed puppies should review portioning with their vet to ensure appropriate growth-stage nutrition.
Nutritional Analysis
Ingredients
Salmon, Pork, Vegetables, Gelling Agents, Starch, Flavours, Vitamins & Minerals, Oils, Blueberries, Taurine, Honey,

Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.
Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.
Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.

Sus Scrofa Domesticus, Domestic Pig, Swine, Porcine
Pork is the meat derived from domesticated pigs and is classified as an animal-based ingredient. It serves as a high-quality source of protein and essential amino acids, supporting muscle maintenance and overall health in pets. In pet food, pork is typically used in its natural, whole form, providing both palatability and nutritional value for dogs and cats.
Pork is included as a primary animal protein source to support muscle maintenance and overall nutrition in pet food formulations. It also serves as a palatable ingredient that can enhance flavour and appeal for pets.

Plant Vegetables, Edible Plants, Edible Plant Matter, Edible Plant Material
Vegetables are plant-derived ingredients sourced from various edible parts such as roots, stems, leaves, and fruits. They are included in pet food primarily to provide dietary fibre, essential vitamins, minerals, and phytonutrients that support overall health and digestion. Vegetables are typically used in their natural, whole form, ensuring pets receive the full spectrum of their nutritional benefits.
Vegetables are included as a source of vitamins, minerals, and dietary fibre, supporting nutritional balance and digestive health. They also serve as a label-friendly ingredient, appealing to consumers seeking natural and recognisable components in pet food.

Stabiliser, Thickener, E Number, Hydrocolloid
Gelling agent refers to a functional ingredient, typically derived from plant or seaweed sources such as guar gum, carrageenan, or agar, used to modify the texture and consistency of pet food. Its primary purpose is to bind moisture and create a stable, palatable gel structure. Gelling agents are not used in their raw plant form but are processed and utilised as purified extracts or compounds for optimal performance and safety.
Gelling agents are included to modify the texture and consistency of pet food, ensuring a uniform and appealing product structure. They also help stabilise moisture content, which can extend shelf life and improve product handling.

Amylum, E1401, E1402, E1403
Starch is a carbohydrate derived primarily from plant sources such as grains, potatoes, or legumes. It serves as an energy source in pet food, providing readily digestible glucose to support metabolic needs. Starch is not used in its raw, unprocessed form; instead, it is typically cooked or processed to enhance digestibility and optimise its functional properties within the diet.
Starch is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, optimising texture and processing efficiency. It also contributes to the overall bulk of the product, supporting desired kibble structure and shelf stability.

Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation
Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.
Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Vegetable Oils, Fixed Oils, Edible Oils, Triglycerides
Oils are lipid-based ingredients derived from plant or animal sources, such as fish, flaxseed, or chicken. They are primarily included in pet food to provide essential fatty acids, support skin and coat health, and enhance palatability. Oils are utilised in their extracted, purified form rather than as whole foods, ensuring optimal absorption and safety for pets.
Oils are included as a concentrated source of dietary fat to provide essential fatty acids and support skin and coat health. They also enhance palatability and can improve the texture and energy density of the final product.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Bee Honey, Apis Mellifera Honey, Natural Honey, Mel
Honey is a natural sweet substance produced by bees from the nectar of flowers (animal origin). It is primarily included in pet food for its palatability and as a source of simple carbohydrates, providing quick energy. Honey is used in its natural form, retaining beneficial enzymes and antioxidants. Its inclusion may also support digestive health and offer minor antimicrobial properties.
Honey is included as a natural sweetener to enhance palatability and appeal to pet owners seeking recognisable, label-friendly ingredients. It may also serve as a minor source of carbohydrates and energy.

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