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Price Comparison
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Nutritional Analysis
Ingredients
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Home
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Billy + Margot
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Adult Beef Dry Food + Air Dried Beef Pieces

Adult Beef Dry Food + Air Dried Beef Pieces

Billy + Margot
4.7
(
66
)
Billy + Margot Mixed Beef Adult Dog Food is a grain-free adult dog food that combines dry kibble with air-dried beef pieces in the same bag — the same mixed format as the Ocean Fish version. Australian beef is the sole animal protein, positioned as a single-protein option. Green-lipped mussel is included as a source of glucosamine and chondroitin commonly associated with joint maintenance, and a postbiotic ingredient is included for digestive support. It is presented as a complete and balanced diet for adult dogs of all breeds. The single-protein structure is most relevant to dogs with sensitivities to other animal proteins.
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Overview
Nutritional Analysis
Ingredients
Brand
Comments
Size 1
1kg
6kg

Overview

Billy + Margot Mixed Beef Adult Dog Food is a grain-free adult dog food that combines dry kibble with air-dried beef pieces in the same bag — the same mixed format as the Ocean Fish version. Australian beef is the sole animal protein, positioned as a single-protein option. Green-lipped mussel is included as a source of glucosamine and chondroitin commonly associated with joint maintenance, and a postbiotic ingredient is included for digestive support. It is presented as a complete and balanced diet for adult dogs of all breeds. The single-protein structure is most relevant to dogs with sensitivities to other animal proteins.

Nutritional Analysis

Protein
34
%
0%
Fat
12
%
0%
Fibre
6
%
0%
Energy
340
0
 kcal/100g

Ingredients

Beef Meal, Peas, Lentils, Pea Protein, Beef Meat, Beef Fat, Chickpea Flour, Sweet Potato, Flaxseed, Natural Flavour, Beef Lung, Beef Liver, Potato Flour, Beef Plasma, Sodium Tripolyphosphate, Potassium Chloride, Dried Coconut, Inulin, Salt, Vitamins & Minerals, Natural Preservative, Antioxidant & Phytonutrient Rich Blend (Manuka Honey, Rosemary, Pumpkin, Blueberry, Cranberry, Kale, Spinach), Glycerine, Choline Chloride, Dried Alfalfa, Brewers Yeast, Natural Antioxidants, Yucca Schidigera Extract, Yeast Culture, Green Lipped Mussel Powder, Dried Carrots, Turmeric Powder, Chia Seeds, Ginger Root Powder.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Beef meal shown as a fine, dry brown powder with a slightly coarse texture, commonly used in dog food ingredients
Beef Meal
Beef Meal
Rendered Beef, Dried Rendered Bovine Protein, Rendered Bovine Meal, Bovine Meal
Summary
Beef meal is a concentrated protein ingredient derived from rendered beef, an animal source. It is produced by cooking and drying beef tissues to remove most of the moisture and fat, resulting in a nutrient-dense powder. Beef meal is primarily included in pet food to provide high-quality protein and essential amino acids. It is not used in its natural form but as a processed, rendered meal for digestibility and nutrient consistency.
Why it's used?
Beef meal is included as a concentrated protein source that provides essential amino acids while allowing for efficient nutrient delivery in a cost-effective manner. Its dehydrated form also optimises product stability and shelf life compared to fresh meat.
Round green and yellow peas with a smooth, shiny texture, piled together as a common dog food ingredient
Peas
Peas
Pisum Sativum, Garden Pea, Green Pea, Field Pea
Summary
Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.
Why it's used?
Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.
Light brown lentils piled together, showing smooth, round texture and natural colour, ideal as a healthy dog food ingredient
Lentils
Lentils
Lens Culinaris, Lens Esculenta, Masoor, Eiwitrijke Peulvruchten
Summary
Lentils are edible seeds from the legume plant, commonly cultivated for human and animal consumption. As a plant-based ingredient, lentils are valued for their high protein, dietary fibre, and essential micronutrient content. In pet food, lentils are primarily included to support protein levels and digestive health. Lentils are used in their natural, whole form, providing a minimally processed source of nutrition.
Why it's used?
Lentils are included as a cost-effective source of plant-based protein and carbohydrates, helping to meet nutritional requirements while managing production costs. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or high-protein pet food options.
Light beige pea protein powder with a fine, slightly clumpy texture, commonly used in dog food and supplements
Pea Protein
Pea Protein
Pisum Sativum Protein, Pea Isolate, Pea Protein Isolate, Pisum Sativum Isolate
Summary
Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.
Why it's used?
Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.
Fresh beef meat formed into a red, coarse-textured mince ball, ideal as a nutritious ingredient for dog food
Beef Meat
Beef Meat
Bovine Meat, Bos Taurus Meat, Cattle Meat, Bovine Muscle Tissue
Summary
Beef meat is a high-quality animal-derived ingredient sourced from cattle. It serves as a rich source of protein, essential amino acids, vitamins, and minerals, supporting muscle development and overall health in pets. In pet food, beef meat is used in its natural form, providing both palatability and nutritional value while contributing to a balanced and complete diet.
Why it's used?
Beef meat is included as a primary animal protein source to meet nutritional requirements and enhance palatability for dogs. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Creamy, pale yellow beef fat with a smooth, glossy texture, shown as a nutritious ingredient for dog food
Beef Fat
Beef Fat
Rendered Beef Fat, Tallow, Bovine Fat, Bos Taurus Fat
Summary
Beef fat is an animal-derived ingredient obtained from the adipose tissue of cattle. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. In pet food, beef fat is typically rendered and purified rather than used in its raw form, ensuring safety, palatability, and optimal nutrient absorption for companion animals.
Why it's used?
Beef fat is included as a cost-effective source of animal-derived energy and to enhance palatability, making the product more appealing to pets. It also contributes to the overall fat content required for nutritional balance in pet food formulations.
Fine, pale beige chickpea flour with a soft, powdery texture, ideal for healthy dog food recipes
Chickpea Flour
Chickpea Flour
Gram Flour, Besan, Garbanzo Bean Flour, Cicer Arietinum Flour
Summary
Chickpea flour is a plant-derived ingredient made by grinding dried chickpeas (Cicer arietinum) into a fine powder. It serves as a source of protein, dietary fibre, and complex carbohydrates, supporting digestive health and energy levels in pets. Chickpea flour is used in its natural form, providing a gluten-free alternative to traditional grain flours in premium pet food formulations.
Why it's used?
Chickpea flour is included as a cost-effective, plant-based protein and carbohydrate source that can help optimise product texture and nutritional profile. It also serves as a label-friendly ingredient appealing to consumers seeking grain-free or alternative protein options.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Too vague to identify
Natural Flavour
Natural Flavour
Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex
Summary
Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.
Why it's used?
Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.
Fresh beef lung with a pinkish-red colour, smooth texture and visible veins, prepared as a natural dog food ingredient
Beef Lung
Beef Lung
Bovine Lung, Bos Taurus Lung, Ox Lung, Bovine Pulmonary Tissue
Summary
Beef lung is an animal-derived ingredient sourced from the respiratory organ of cattle. It is primarily included in pet food for its high protein content and as a source of essential vitamins and minerals, supporting muscle maintenance and overall health. Beef lung is used in its natural, whole-food form, ensuring pets receive the nutritional benefits inherent to this organ meat.
Why it's used?
Beef lung is included as a cost-effective animal protein source that enhances the protein content of the product. It also serves as a palatability enhancer, making the food more appealing to pets.
Fresh beef liver slice, dark reddish-brown with a smooth, glossy texture, ideal for dog nutrition and treats
Beef Liver
Beef Liver
Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver
Summary
Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.
Why it's used?
Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.
Fine off-white potato flour with a soft, powdery texture displayed in a close-up circular view
Potato Flour
Potato Flour
Potato Starch Flour, Solanum Tuberosum Flour, E1407, Dried Potato Powder
Summary
Potato flour is a plant-derived ingredient made by grinding whole potatoes into a fine powder. It serves primarily as a carbohydrate source and functional binder in pet foods, supporting energy needs and product texture. Potato flour is used in its natural form, retaining the nutritional profile of the original vegetable, and is valued for its digestibility and hypoallergenic properties.
Why it's used?
Potato flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a functional binding agent, helping to improve texture and maintain product consistency.
Fine, light beige beef plasma powder with a soft, smooth texture, commonly used as a nutritious dog food ingredient
Beef Plasma
Beef Plasma
Bovine Plasma, Bos Taurus Plasma, Bovine Blood Plasma, Bos Taurus Blood Plasma
Summary
Beef plasma is a nutrient-rich animal-derived ingredient obtained from the liquid portion of beef blood after cell removal. It is primarily included in pet food for its high-quality protein content and functional proteins that support muscle maintenance and immune health. Beef plasma is not used in its raw state; it is processed and dried to ensure safety, digestibility, and optimal nutrient availability.
Why it's used?
Beef plasma is included as a functional protein source that enhances the nutritional profile and improves the texture and binding properties of pet food. It also contributes to palatability and can help optimise product consistency during processing.
Fine white powder texture of sodium tripolyphosphate, a common food additive used in dog nutrition
Sodium Tripolyphosphate
Sodium Tripolyphosphate
Pentapotassium Triphosphate, STPP, E451(i), Triphosphoric Acid Pentasodium Salt
Summary
Sodium tripolyphosphate is a synthetic compound derived from inorganic sources, commonly used in pet food formulations. Its primary function is to act as a preservative and to help maintain the texture and moisture of products. Sodium tripolyphosphate is not used in its natural mineral form; instead, it is utilised as a processed salt to ensure safety, stability, and optimal absorption.
Why it's used?
Sodium tripolyphosphate is included as a functional additive to improve product texture and moisture retention, helping maintain palatability and appearance. It also acts as a preservative to extend shelf life and inhibit spoilage.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine off-white dried coconut powder with a soft, fluffy texture, commonly used in natural dog treats and pet foods
Dried Coconut
Dried Coconut
Desiccated Coconut, Cocos Nucifera, Coconut Flakes, Coconut Shreds
Summary
Dried coconut is a plant-derived ingredient made from the dehydrated flesh of mature coconuts. It is primarily included in pet food for its energy-rich fat content and as a source of dietary fibre, supporting digestive health. Dried coconut is used in its natural form, retaining its nutrients and flavour, and is valued for its palatability and functional contribution to balanced diets.
Why it's used?
Dried coconut is included as a natural source of dietary fibre and medium-chain fatty acids, supporting digestive health and energy metabolism. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, plant-based components in pet food.
Fine white powder form of inulin ingredient, commonly used in dog supplements for digestive and gut health
Inulin
Inulin
Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide
Summary
Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.
Why it's used?
Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Too vague to identify
Natural Preservative
Natural Preservative
Bio-Preservative, Biopreservative, E234, Nisin
Summary
Natural preservatives are substances derived from plant or mineral origins, incorporated into pet food to inhibit spoilage and extend shelf life. Their primary function is to prevent the growth of harmful microbes and oxidation of fats, thereby maintaining product safety and quality. Natural preservatives are typically used in their extracted or concentrated forms, rather than as whole foods, to optimise efficacy and ensure consistent preservation.
Why it's used?
Natural preservatives are included to extend product shelf life and maintain freshness without relying on synthetic additives. Their use supports consumer demand for more label-friendly, naturally derived ingredients.
Too vague to identify
Antioxidants
Antioxidants
Antioxidant Agents, Free Radical Scavengers, E306, E321
Summary
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Why it's used?
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.
Golden, glossy puddle of Manuka Honey with a thick, smooth texture on a white background
Manuka Honey
Manuka Honey
Leptospermum Scoparium Honey, New Zealand Tea Tree Honey, Jelly Bush Honey, Leptospermum Honey
Summary
Manuka honey is a natural sweetener derived from the nectar of the Manuka tree (Leptospermum scoparium), native to Australia and New Zealand. Sourced from plant origin, it is valued for its antimicrobial properties and as a source of natural sugars, providing energy. In pet food, Manuka honey is used in its natural form, ensuring the retention of its bioactive compounds and nutritional benefits.
Why it's used?
Manuka honey is included as a premium, label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also provide natural antimicrobial properties, supporting product preservation and perceived health benefits.
Dried rosemary leaves, green and needle-like, loosely piled with a coarse, natural texture suitable for dog health recipes
Rosemary
Rosemary
Rosmarinus Officinalis, Salvia Rosmarinus, E392, Rosemary Extract
Summary
Rosemary is a fragrant herb derived from the leaves of the Rosmarinus officinalis plant. It is included in pet food primarily for its natural antioxidant properties, which help preserve freshness and support overall health. Rosemary is used in its natural form, typically as a dried extract or powder, ensuring the retention of its beneficial compounds while remaining safe and effective for pets.
Why it's used?
Rosemary is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Fresh orange pumpkin wedge with seeds, smooth skin and firm flesh, perfect for healthy dog nutrition and wellbeing
Pumpkin
Pumpkin
Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo
Summary
Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.
Why it's used?
Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Five whole cranberries with smooth, glossy red skin grouped together on a plain, light background
Cranberry
Cranberry
Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry
Summary
Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.
Why it's used?
Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.
Fresh green kale leaves with curly edges and crisp texture, perfect for healthy dog diets in Australia
Kale
Kale
Brassica Oleracea, Borecole, Leaf Cabbage, Eru
Summary
Kale is a leafy green vegetable of plant origin, belonging to the Brassica family. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. In pet food formulations, kale is used in its natural form, providing a source of dietary fibre and phytonutrients to optimise nutritional value.
Why it's used?
Kale is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a source of vitamins and fibre, though its functional impact on pet nutrition is typically minimal at the inclusion levels used.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Clear, slightly viscous drop of glycerine with a smooth, glossy texture on a white background
Glycerine
Glycerine
Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol
Summary
Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.
Why it's used?
Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Finely ground, earthy green dried alfalfa powder with a soft, textured surface, used in natural dog supplements
Dried Alfalfa
Dried Alfalfa
Medicago Sativa, Alfalfa Meal, Alfalfa Powder, Alfalfa Forage
Summary
Dried alfalfa is a plant-based ingredient derived from the Medicago sativa plant, commonly known as lucerne. It is primarily included in pet food for its rich fibre content and as a natural source of vitamins, minerals, and phytonutrients. Dried alfalfa is used in its natural, dehydrated form, providing nutritional benefits without the need for chemical modification or processing.
Why it's used?
Dried alfalfa is included as a cost-effective source of plant protein, fibre, and micronutrients, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, natural components in pet food.
Fine, light beige brewers yeast powder with a soft, crumbly texture, commonly used as a dog supplement
Brewers Yeast
Brewers Yeast
Saccharomyces Cerevisiae, Baker’s Yeast, Nutritional Yeast, Torula Yeast
Summary
Brewers yeast is a deactivated fungus derived from Saccharomyces cerevisiae, typically sourced as a by-product of beer brewing. It is included in pet food primarily for its rich content of B vitamins, protein, and amino acids, supporting overall health and vitality. Brewers yeast is used in its natural, inactive form, ensuring safety and optimal nutrient availability for pets.
Why it's used?
Brewers yeast is included as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims. It may also enhance palatability, encouraging dogs to consume the product.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.
Fine, light beige powder of Yucca Schidigera Extract used in dog supplements for digestive and gut health
Yucca Schidigera Extract
Yucca Schidigera Extract
Yucca Extract, Yucca schidigera, Yucca Spp., Cassava Extract
Summary
Yucca Schidigera Extract is a plant-derived ingredient sourced from the Yucca schidigera plant native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste gases. Rather than using the whole plant, a concentrated extract is utilised to optimise its functional benefits and ensure consistent efficacy.
Why it's used?
Yucca Schidigera Extract is included to reduce stool odour by binding ammonia and other waste gases, thereby improving the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Fine, light beige yeast culture powder with a soft, crumbly texture, commonly used in dog supplements
Yeast Culture
Yeast Culture
Saccharomyces Cerevisiae Culture, Baker’s Yeast Culture, Brewer’s Yeast Culture, Saccharomyces Spp. Culture
Summary
Yeast culture is a fermentation product derived from the cultivation of Saccharomyces cerevisiae, a single-celled fungus. Sourced from microbial origin, it is primarily included in pet food to support digestive health and optimise nutrient absorption. Yeast culture is not used in its raw, live form; instead, it is processed and dried to ensure stability, safety, and efficacy in pet diets.
Why it's used?
Yeast culture is included as a functional ingredient to support digestive health by promoting beneficial gut microflora. It may also enhance palatability and provide a cost-effective source of nutrients such as B vitamins.
Fine greenish-brown Green Lipped Mussel Powder in a soft, textured mound on a plain background
Green Lipped Mussel Powder
Green Lipped Mussel Powder
Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract
Summary
Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.
Why it's used?
Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.
Bright orange dried carrot flakes with a coarse, crumbly texture, arranged in a circular pile on a plain background
Dried Carrot
Dried Carrot
Dehydrated Carrot, Carrot Powder, Carrot Flakes, Daucus Carota
Summary
Dried carrot is a plant-derived ingredient made by dehydrating whole carrots to preserve their nutrients. It is primarily included in pet food as a source of dietary fibre, beta-carotene (a precursor to vitamin A), and natural antioxidants. Dried carrot is used in its natural form, ensuring pets benefit from its original nutritional profile while enhancing flavour and texture in the final product.
Why it's used?
Dried carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It also provides a cost-effective source of fibre and micronutrients, supporting product marketing and nutritional claims.
Bright yellow turmeric powder with a fine, smooth texture, commonly used as a natural supplement for dogs
Turmeric Powder
Turmeric Powder
Curcuma Longa Powder, Ground Turmeric, Curcuma Powder, Haldi Powder
Summary
Turmeric powder is a bright yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric powder is used in its natural, dried, and ground form, ensuring its bioactive compounds are readily available and safe for pet consumption.
Why it's used?
Turmeric powder is included as a label-friendly ingredient to appeal to health-conscious consumers due to its perceived anti-inflammatory and antioxidant properties. Its addition may also provide a natural colour enhancement to the final product.
Pile of small, glossy black and white chia seed scattered on a plain background, showing their oval shape and smooth texture
Chia Seed
Chia Seed
Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.
Summary
Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.
Why it's used?
Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.
Fine, light brown ginger root powder with a soft, dry texture, shown close-up for dog health supplements
Ginger Root Powder
Ginger Root Powder
Zingiber Officinale Powder, Ground Ginger Root, Zingiber Officinale Rhizome Powder, Dried Ginger Root Powder
Summary
Ginger root powder is a plant-derived ingredient made by drying and finely grinding the root of the ginger plant (Zingiber officinale). It is primarily included in pet food for its natural antioxidant and digestive support properties. Ginger root powder is used in its natural, powdered form, allowing pets to benefit from its bioactive compounds without chemical alteration.
Why it's used?
Ginger root powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also be used for its natural flavouring properties to improve palatability.

About

Brand
Billy + Margot
Company
Real Pet Food
Manufactured
Australia
Type
Kibble
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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Adult Beef Dry Food + Air Dried Beef Pieces
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