All Life Stages Chicken and Potato Dry Dog Food

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus

Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.

Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Pisum Sativum Starch, E1404, Pea Flour Starch, Native Pea Starch

Pea starch is a carbohydrate ingredient derived from the yellow pea plant (Pisum sativum). It is primarily included in pet food as a source of digestible energy and to improve kibble texture and structure. Pea starch is not used in its whole food form; instead, it is extracted and refined to isolate the starch component for optimal functionality and digestibility.

Pea starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to bind kibble and improve texture. It also serves as a grain-free alternative to traditional starches, supporting marketing claims for grain-free or hypoallergenic formulations.

Chickpeas, Cicer Arietinum, Bengal Gram, Egyptian Pea

Garbanzo beans, also known as chickpeas, are a plant-derived legume commonly included in pet foods. They provide a valuable source of plant-based protein, dietary fibre, and essential micronutrients, supporting digestive health and sustained energy. Garbanzo beans are used in their natural, whole form, ensuring pets benefit from their complete nutritional profile without the need for further processing or chemical modification.

Garbanzo beans are included as a cost-effective, label-friendly source of plant-based protein and carbohydrates, helping to optimise nutrient content while appealing to consumers seeking grain-free or alternative ingredient options. They also contribute to product texture and bulk.

Lens Culinaris, Lens Esculenta, Masoor, Eiwitrijke Peulvruchten

Lentils are edible seeds from the legume plant, commonly cultivated for human and animal consumption. As a plant-based ingredient, lentils are valued for their high protein, dietary fibre, and essential micronutrient content. In pet food, lentils are primarily included to support protein levels and digestive health. Lentils are used in their natural, whole form, providing a minimally processed source of nutrition.

Lentils are included as a cost-effective source of plant-based protein and carbohydrates, helping to meet nutritional requirements while managing production costs. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or high-protein pet food options.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Rendered Turkey, Dehydrated Turkey, Turkey Protein Concentrate, Meleagris Gallopavo Meal

Turkey meal is a concentrated protein ingredient derived from turkey, an animal source, by rendering and drying the meat to remove most of its moisture and fat. It is primarily included in pet food to provide high-quality, digestible protein and essential amino acids. Turkey meal is not used in its natural whole form but as a processed, nutrient-dense powder to optimise nutritional value and shelf stability.

Turkey meal is included as a concentrated protein source to increase the overall protein content of the product in a cost-effective manner. Its use also allows for consistent nutrient levels and improved shelf stability compared to fresh turkey.

Beet Fibre, Beet Fiber, Beta Vulgaris Pulp, Beta Vulgaris Fibre

Dried beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. As a plant-based ingredient, it serves primarily as a source of fermentable fibre, supporting digestive health and stool quality in pets. Dried beet pulp is used in its processed, dried form rather than as fresh beet, optimising its digestibility and functional benefits in pet food formulations.

Dried beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise the texture and consistency of the final product.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Medicago Sativa Meal, Lucerne Meal, Medicago Sativa Powder, Lucerne Powder

Alfalfa meal is a plant-derived ingredient made from the dried and ground aerial parts of the alfalfa plant (Medicago sativa). It is primarily included in pet food for its rich source of dietary fibre, vitamins, and minerals, supporting digestive health and overall nutrition. Alfalfa meal is not used in its whole form but is processed into a meal to optimise nutrient availability and digestibility.

Alfalfa meal is included as a cost-effective source of plant protein, fibre, and micronutrients to enhance the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or wholesome additions in pet food.

Rendered Pork, Porcine Meal, Rendered Porcine Protein, Sus Scrofa Meal

Pork meal is a concentrated protein ingredient derived from rendered pork, an animal source. It is produced by cooking and drying pork meat and bone, resulting in a nutrient-dense powder. Pork meal is primarily included in pet food to provide high-quality protein and essential amino acids. It is not used in its natural form but as a processed meal to optimise digestibility and nutrient availability.

Pork meal is included as a concentrated protein source to support muscle maintenance and growth while allowing for precise formulation of nutrient levels. Its use also offers a cost-effective alternative to whole meat, optimising production efficiency and product consistency.

Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil

Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.

Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Fish Oil (Salmo Spp.), Salmo Spp. Oil, Salmonidae Oil, Omega-3 Marine Oil (Salmo Spp.)

Salmon oil is a nutrient-rich oil derived from the tissues of salmon, an animal source. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Salmon oil is utilised in its extracted liquid form, rather than as whole fish, to optimise absorption and deliver concentrated nutritional benefits.

Salmon oil is included as a source of omega-3 fatty acids to support skin and coat health, which can enhance the nutritional profile of the product. Its presence also serves as a marketing feature, appealing to consumers seeking premium or functional ingredients.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex

Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.

Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Inactive Yeast, Saccharomyces Cerevisiae, Yeast Extract, Yeast Powder

Dried yeast is a deactivated, single-celled fungus derived from Saccharomyces cerevisiae, typically sourced from plant-based fermentation processes. It is primarily included in pet food as a source of high-quality protein, B vitamins, and palatability enhancers. Dried yeast is not used in its live, fermenting form but is processed and dried to ensure safety, stability, and optimal nutrient availability.

Dried yeast is included as a cost-effective protein source and palatability enhancer, contributing to the overall nutritional profile and flavour of the product. It may also serve as a source of B vitamins and support marketing claims related to natural ingredients.

Calcium Hydrogen Phosphate, Dibasic Calcium Phosphate, E341(ii), Calcium Phosphate Dibasic

Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.

Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.

L-Threonine, 2-Amino-3-Hydroxybutyric Acid, (2S,3R)-2-Amino-3-Hydroxybutanoic Acid, E641

Threonine is an essential amino acid derived from animal or plant protein sources. It plays a critical role in protein synthesis, immune function, and gut health in pets. Threonine is not used in its raw, isolated form; instead, it is incorporated as a purified amino acid compound to optimise safety, stability, and bioavailability in premium pet food formulations.

Threonine is included as an essential amino acid to support protein synthesis and overall health in pets, ensuring the product meets established nutritional standards. Its addition allows manufacturers to optimise amino acid profiles, particularly in formulations where animal protein content may be lower.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

E508, Muriate of Potash, Potassium Monochloride, KCl

Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.

Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Zinc Proteinate Chelate, Zinc Protein Chelate, Zinc Amino Acid Chelate, Zinc Protein Complex

Zinc proteinate is a chelated mineral compound derived from the binding of zinc, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support immune function, skin health, and enzyme activity. Zinc is not used in its raw metallic state; instead, it is utilised as zinc proteinate to optimise absorption and bioavailability in pets.

Zinc proteinate is included as a bioavailable source of the essential mineral zinc, supporting optimal nutrient absorption and overall health in pets. Its chelated form enhances stability and efficacy compared to inorganic zinc sources, aligning with nutritional labelling requirements.

Zinc Sulphate Monohydrate, Zinc Sulphate Heptahydrate, E6, ZnSO₄

Zinc sulphate is a mineral compound derived from the element zinc, typically sourced from mined zinc ores. It is utilised in pet food as a supplemental source of zinc, an essential trace mineral that supports immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is provided as zinc sulphate to optimise safety and bioavailability for pets.

Zinc sulphate is included as a cost-effective and bioavailable source of the essential mineral zinc, which supports immune function and skin health in pets. Its addition ensures the product meets nutritional requirements for complete and balanced pet food labelling.

Iron(II) Sulphate, Ferrous Iron Sulphate, E172, Green Vitriol

Ferrous sulphate is an inorganic compound derived from iron, an essential mineral for animal health. It is primarily included in pet food to support normal red blood cell formation and prevent iron deficiency anaemia. Ferrous sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and absorption within the animal’s body.

Ferrous sulphate is included as a cost-effective source of dietary iron to meet nutritional requirements in pet food formulations. It helps ensure the product delivers essential minerals for pet health while maintaining compliance with labelling standards.

L-Ascorbyl Polyphosphate, Ascorbic Acid Polyphosphate, Polyphosphate Ester of Ascorbic Acid, E304

Ascorbyl polyphosphate is a synthesised compound derived from vitamin C (ascorbic acid), typically of plant origin. It serves as a stable source of vitamin C, supporting immune function and acting as an antioxidant in pet food. Ascorbyl polyphosphate is not used in its natural form; instead, it is utilised as a phosphate-bound compound to optimise stability and bioavailability.

Ascorbyl polyphosphate is included as a stable, cost-effective source of vitamin C that resists degradation during processing and storage. Its use helps manufacturers ensure consistent nutrient labelling and extend the shelf life of the finished product.

Ferric Proteinate, Ferrous Proteinate, Iron Protein Chelate, Iron Protein Complex

Iron proteinate is a chelated mineral compound derived from iron bound to amino acids or proteins, typically of animal or plant origin. It is included in pet food to provide a bioavailable source of iron, which is essential for oxygen transport and energy metabolism. Iron is not used in its natural metallic state; instead, it is utilised as iron proteinate to optimise absorption and safety.

Iron proteinate is included as a bioavailable source of iron to support essential physiological functions in pets. Its chelated form enhances mineral absorption and allows for precise nutrient labelling to meet regulatory and marketing requirements.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375

Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.

Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Cupric Sulphate, Blue Vitriol, Roman Vitriol, E519

Copper sulphate is an inorganic compound derived from copper, an essential trace mineral. It is primarily included in pet food to support vital physiological functions such as enzyme activity, immune health, and connective tissue formation. Copper sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and bioavailability for animal nutrition.

Copper sulphate is included as a cost-effective and reliable source of essential copper, a trace mineral necessary for canine health. Its use ensures precise nutrient formulation and supports compliance with nutritional labelling standards.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Copper Amino Acid Chelate, Copper Chelate, Copper(II) Proteinate, Cupric Proteinate

Copper proteinate is a chelated mineral compound derived from the binding of copper, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support vital functions such as red blood cell formation and enzyme activity. Copper is not used in its raw metallic state but is instead utilised as copper proteinate to optimise absorption and safety.

Copper proteinate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form enhances absorption compared to inorganic copper sources, optimising nutritional efficacy in the finished product.

Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid

Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.

Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.

Manganese(II) Sulphate, Manganous Sulphate, Epsomite (Manganese), Sulphuric Acid Manganese(2+) Salt

Manganese sulphate is an inorganic compound derived from the mineral manganese, typically sourced from mined ores. It is included in pet food as an essential trace mineral to support bone development, enzyme function, and metabolic processes. Rather than using raw metallic manganese, the sulphate form is utilised to ensure safety, stability, and optimal absorption in companion animals’ diets.

Manganese sulphate is included as a cost-effective source of the essential trace mineral manganese, which supports metabolic and skeletal health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.

Manganese Amino Acid Chelate, Manganese Chelated Protein, Manganese Protein Chelate, Manganese Protein Complex

Manganese proteinate is a chelated mineral compound derived from the binding of manganese, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is utilised in pet food to support bone development, enzyme function, and metabolic processes. Unlike raw metallic manganese, manganese proteinate is used for its enhanced bioavailability and safety, optimising absorption and nutritional efficacy in pets.

Manganese proteinate is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate

Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.

Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate

Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.

Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine

Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.

Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride

Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.

Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Lactobacillus Acidophilus Ferment Filtrate, L. Acidophilus Ferment Filtrate, Lactobacillus Acidophilus Ferment Lysate, L. Acidophilus Ferment Lysate

Lactobacillus acidophilus ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus acidophilus bacterium, an organism of microbial origin. Its primary purpose is to support digestive health and promote a balanced gut microbiome in pets. This ingredient is not used in its live, natural bacterial form but is utilised as a stabilised ferment product to ensure safety and efficacy.

Lactobacillus acidophilus ferment product is included as a functional ingredient to support digestive health and promote a beneficial gut microbiome in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking products with added probiotics.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous

Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.

Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Vitamin B7, Vitamin H, D-Biotin, Coenzyme R

Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.

Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.

Lactobacillus Casei Ferment, Lactobacillus Casei Ferment Extract, L. Casei Ferment, L. Casei Ferment Extract

Lactobacillus casei ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus casei bacterium, an organism of microbial origin. Its primary purpose is to support digestive health and promote a balanced gut microbiome in pets. Rather than using live bacteria in their natural state, this ingredient is utilised as a stabilised ferment product to ensure safety, efficacy, and shelf stability.

Lactobacillus casei ferment product is included as a functional ingredient to support digestive health and promote a balanced gut microbiome in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking products with added probiotics.

Lactobacillus Plantarum Ferment Filtrate, Lactobacillus Plantarum Ferment Extract, Lactobacillus Plantarum Ferment Lysate, Lactobacillus Plantarum Ferment

Lactobacillus plantarum ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus plantarum bacterium, a microorganism of non-animal origin. Its primary benefit is to support digestive health and promote a balanced gut microbiome in pets. This ingredient is not used in its live, natural state but is utilised as a stabilised, non-viable fermentation product for safety and efficacy.

Lactobacillus plantarum ferment product is included as a functional ingredient to support digestive health and promote a balanced gut microbiome in pets. Its presence also serves as a marketing tool, appealing to consumers seeking products with added probiotics for perceived health benefits.

Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Tea Leaf Extract, Camellia Sinensis

Green tea extract is a concentrated form of the leaves from the Camellia sinensis plant, a botanical ingredient. It is primarily included for its antioxidant properties, supporting cellular health and immune function in pets. Rather than using whole green tea leaves, the extract is utilised in a purified, standardised form to optimise the delivery of beneficial polyphenols and ensure consistent potency.

Green tea extract is included as a natural antioxidant to help preserve product freshness and extend shelf life. It may also be used for its label appeal, as consumers associate it with health benefits.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.