Multivitamin Powder Supplement

E170, Elemental Calcium, Ca, Calcium Metal

Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.

Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.

E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion

Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.

Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Natrium, Na, E524

Sodium is an essential mineral element sourced from the earth, commonly included in pet food as sodium chloride (table salt) or other safe, bioavailable compounds. It plays a vital role in maintaining fluid balance, nerve transmission, and muscle function. Sodium is not used in its natural metallic form but is instead utilised as a compound to ensure safety and optimal absorption.

Sodium is included as an essential mineral to support normal physiological functions in pets and to help maintain electrolyte balance. It may also be used to enhance palatability and preserve product stability by inhibiting microbial growth.

Chloride Ion, Cl-

Chloride is an essential mineral element, naturally found in various salts and present in both plant and animal tissues. In pet food, chloride is primarily included to support fluid balance, nerve function, and acid-base regulation. It is not used in its raw or metallic state; instead, chloride is utilised as a compound, commonly sodium chloride, to ensure safety and optimal absorption.

Chloride is included as an essential electrolyte to support fluid balance and normal cellular function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Selen, E578, Atomic Number 34, Se

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Vitamin B1, Aneurin, Thiamin, E101

Thiamine, also known as vitamin B1, is a water-soluble vitamin of plant origin, commonly sourced from grains and yeast. It plays a crucial role in energy metabolism and supports nervous system function in pets. Thiamine is not used in its raw or natural state but is typically utilised as thiamine mononitrate or thiamine hydrochloride to ensure stability, safety, and optimal absorption.

Thiamine is included as an essential vitamin to meet nutritional requirements and prevent deficiency-related health issues in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine

Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.

Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375

Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.

Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Vitamin B5, D-Pantothenic Acid, E101d, Calcium Pantothenate

Pantothenic acid is a water-soluble B-vitamin (vitamin B5) of synthetic origin, as it is not typically extracted directly from natural sources for pet food. It plays a crucial role in energy metabolism and the synthesis of fatty acids. In pet food, pantothenic acid is not used in its raw form but is provided as a stable compound, such as calcium pantothenate, to optimise absorption and safety.

Pantothenic acid is included as an essential B vitamin to support metabolic function and overall health in pets, helping manufacturers meet nutritional requirements for complete and balanced pet food labelling. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Vitamin B6, 3-Hydroxy-4,5-Bis(Hydroxymethyl)-2-Methylpyridine, E101a, Pyridoxol

Pyridoxine, commonly known as vitamin B6, is a water-soluble vitamin of synthetic origin used in pet foods. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. Pyridoxine is not used in its natural plant-derived form but is instead utilised as pyridoxine hydrochloride, a stable compound that ensures safety, consistency, and optimal absorption in pet diets.

Pyridoxine is included as a vitamin B6 source to meet nutritional requirements and support metabolic functions in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Aquamin, Lithothamnion Calcareum, Red Algae Calcium, Calcified Seaweed

Marine sourced calcium is a mineral ingredient derived from natural marine sources, such as calcified seaweed or marine algae. It is primarily included in pet food to support healthy bone development and maintain optimal calcium levels. Marine sourced calcium is not used in its raw mineral state; instead, it is utilised in a purified, bioavailable compound form to ensure safety and effective absorption.

Marine sourced calcium is included as a natural mineral supplement to provide a bioavailable source of calcium, supporting nutritional adequacy and bone health claims. Its marine origin also serves as a label-friendly ingredient, appealing to consumers seeking natural or sustainable options.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Probiotic Microorganisms, Probiotic Bacteria, Probiotic Cultures, Lactobacillus Spp.

Live probiotics are beneficial microorganisms, typically derived from bacterial or yeast origins, included in pet food to support digestive and immune health. Their primary function is to help maintain a balanced gut microbiome, promoting optimal nutrient absorption and gastrointestinal function. Probiotics are not used in their wild, environmental form; instead, specific strains are cultivated and stabilised to ensure safety, viability, and efficacy in pet diets.

Live probiotics are included to support digestive health and optimise nutrient absorption in pets. Their presence also serves as a marketing differentiator, appealing to health-conscious consumers seeking functional benefits in pet food.

Fructooligosaccharides, Galactooligosaccharides, Inulin, Oligofructose

Prebiotics are non-digestible fibres derived primarily from plant sources such as chicory root, beet pulp, or certain grains. Their main purpose is to nourish beneficial gut bacteria, supporting digestive health and immune function in pets. Prebiotics are utilised in their natural, whole-food form or as extracted fibre concentrates, ensuring optimal efficacy and safety for inclusion in premium pet food formulations.

Prebiotics are included to promote digestive health by supporting beneficial gut bacteria, which can enhance nutrient absorption and overall wellbeing in pets. Their addition also serves as a marketing differentiator, appealing to health-conscious consumers seeking functional benefits in pet food.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.