Calming Brew Canned Bone Broth

Chicken bone broth is a liquid derived from simmering chicken bones and connective tissues, making it an animal-based ingredient. It is primarily included for its rich source of collagen, amino acids, and minerals, supporting joint health and hydration. Chicken bone broth is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.

Chicken bone broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Passionflower is a botanical ingredient derived from the Passiflora plant, commonly used in pet nutrition for its calming properties. It is primarily included to support relaxation and help manage mild anxiety in pets. Passionflower is used in its natural, dried form rather than as an extract or isolate, ensuring the retention of its beneficial phytochemicals and natural composition.

Passionflower is included as a label-friendly ingredient to appeal to consumers seeking botanicals associated with calming or wellness benefits. Its presence supports marketing claims, though it is typically added in small amounts with minimal functional impact on the pet food itself.

Casein is a high-quality protein derived from animal sources, specifically cow’s milk. It serves as a rich source of essential amino acids, supporting muscle maintenance and overall health in pets. In pet food, casein is not used in its raw milk form but is isolated and purified to optimise digestibility and nutritional value, ensuring safe and effective protein delivery.

Casein is included as a high-quality, highly digestible protein source to support muscle maintenance and growth in pets. It also contributes to product texture and can enhance palatability, making the food more appealing to animals.

Ashwagandha is a plant-derived ingredient, traditionally sourced from the roots of Withania somnifera. It is primarily included in pet food for its adaptogenic properties, which may help support stress management and overall wellbeing. In pet nutrition, ashwagandha is typically used in its natural, powdered root form to ensure optimal bioavailability and safety for animal consumption.

Ashwagandha is included as a functional ingredient to position the product as supporting stress reduction and overall wellness, appealing to health-conscious consumers. Its presence serves a marketing purpose by enhancing the perceived value and differentiation of the pet food.

Ginger is a plant-derived ingredient sourced from the rhizome of Zingiber officinale. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting digestive health and overall wellbeing. Ginger is used in its natural, dried, or powdered form, ensuring pets benefit from its bioactive compounds without the need for chemical modification or synthetic processing.

Ginger is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also be used for its natural flavouring properties to improve palatability.