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/
Eukanuba
/
Senior Medium Breed Dry Dog Food

Senior Medium Breed Dry Dog Food

Eukanuba
4.8
(
79
)
Compare prices from
$
116.41
to
$
186.99
Price Comparison
Overview
Nutritional Analysis
Ingredients
Brand
Comments
Size 1
15kg
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38%
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Nutritional Analysis

Protein
29
%
0%
Fat
17
%
0%
Fibre
1.9
%
0%
Ash
6.6
%
0%
Carbohydrates
37.5
%
0%
Moisture
8
%
0%
Energy
366
0
 kcal/100g

Ingredients

Dehydrated Poultry Protein, Wheat, Corn, Barley, Brewers Rice, Poultry Fat, Dried Plain Beet Pulp, Hydrolysed Poultry Proteins, Yeast Products, Salt, Potassium Chloride, Sodium Tripolyphosphate, Fructooligosaccharides, Fish Oil, Choline Chloride, Vitamins (DL-Alpha Tocopherol Acetate, Vitamin A, Vitamin B5, Vitamin B3, Biotin, Vitamin B6, Vitamin B12, Vitamin B1, Vitamin D, Vitamin B2, Folic Acid), DL-Methionine, Antioxidants, Trace Minerals (Zinc, Manganese, Copper, Iron, Potassium, Sodium Selenite), Glucosamine Hydrochloride, Carotene, Chondroitin Sulfate.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fine, light beige dehydrated poultry protein powder with a slightly grainy texture, used as a dog food ingredient
Dehydrated Poultry Protein
Dehydrated Poultry Protein
Dried Poultry Protein, Poultry Protein Concentrate, Hydrolysed Poultry Protein, Gallus Spp. Protein
Summary
Dehydrated poultry protein is a concentrated animal-derived ingredient produced by removing moisture from poultry meat. It serves as a rich source of highly digestible protein, supporting muscle maintenance and overall health in pets. Rather than using whole poultry, this ingredient is utilised in a dehydrated, powdered form to optimise protein content and shelf stability in premium pet foods.
Why it's used?
Dehydrated poultry protein is included as a concentrated, cost-effective source of animal protein to support muscle maintenance and overall nutrition. Its use also allows manufacturers to optimise protein levels while controlling moisture content for improved product stability.
Golden wheat grains with smooth, oval shapes and glossy texture arranged in a neat circle on a white background
Wheat
Wheat
Triticum Spp., Common Wheat, Bread Wheat, Triticum Aestivum
Summary
Wheat is a cereal grain derived from the seeds of the Triticum plant, making it a plant-based ingredient. It is primarily included in pet food as a source of carbohydrates for energy, as well as dietary fibre and some essential nutrients. Wheat is used in its natural, milled form, such as whole wheat or wheat flour, to optimise digestibility and nutritional value.
Why it's used?
Wheat is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together for structural integrity. It also serves as a bulk-adding agent, optimising production costs while maintaining product texture.
Bright yellow corn kernels with a smooth, glossy texture arranged in a neat circle on a white background
Corn
Corn
Maize, Zea Mays, Indian Corn, Sweetcorn
Summary
Corn is a cereal grain derived from the maize plant, a member of the grass family. Primarily included as a carbohydrate source, corn provides energy, dietary fibre, and essential nutrients such as B vitamins. In pet food, corn is typically used in its natural, whole or ground form, rather than as a raw kernel, to optimise digestibility and nutrient availability for companion animals.
Why it's used?
Corn is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a label-friendly ingredient that can help optimise product texture and processing efficiency.
Light brown barley grains with a smooth, oval shape and glossy finish, commonly used in nutritious dog food
Barley
Barley
Hordeum Vulgare, Pearl Barley, Malted Barley, Barley Grain
Summary
Barley is a cereal grain derived from the plant species Hordeum vulgare. As a plant-based ingredient, it is primarily included in pet food for its carbohydrate content, providing a steady source of energy and dietary fibre to support digestive health. Barley is used in its natural, whole or ground form, ensuring pets benefit from its inherent nutrients and fibre profile.
Why it's used?
Barley is included as a cost-effective carbohydrate source that provides energy and dietary fibre. It also serves as a bulk-adding agent to optimise product texture and manufacturing efficiency.
Small, white brewers rice grains with a slightly glossy texture displayed on a plain background
Brewers Rice
Brewers Rice
Broken Rice, Rice Fragments, Rice Grits, Oryza Sativa
Summary
Brewers rice is a by-product of rice milling, consisting of small, broken rice grains derived from the Oryza sativa plant. It serves as a digestible carbohydrate source, providing energy for pets. Brewers rice is included in its natural, whole-food form, not as a processed extract or compound, ensuring a consistent and safe ingredient for pet food formulations.
Why it's used?
Brewers rice is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use helps optimise production costs while maintaining product texture and consistency.
Creamy yellow poultry fat in a smooth, glossy dollop on a plain background, highlighting its rich texture and colour
Poultry Fat
Poultry Fat
Chicken Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Rendered Gallus Gallus Domesticus Fat
Summary
Poultry fat is an animal-derived ingredient obtained from the rendered fat of poultry, such as chicken or turkey. It serves primarily as a concentrated energy source and enhances palatability in pet foods. Poultry fat is utilised in a purified, rendered form rather than as raw animal tissue, ensuring safety, stability, and optimal absorption of essential fatty acids for pets.
Why it's used?
Poultry fat is included as a cost-effective and highly digestible source of animal-derived energy and essential fatty acids. It also enhances palatability, making the product more appealing to pets.
Light brown, shredded beet pulp with a dry, coarse texture, shown loose in a pile for dog food nutrition
Beet Pulp
Beet Pulp
Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue
Summary
Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.
Why it's used?
Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.
Fine, light beige hydrolysed poultry protein powder with a slightly grainy texture, used in dog food nutrition
Hydrolysed Poultry Protein
Hydrolysed Poultry Protein
Hydrolysed Poultry Meal, Hydrolysed Chicken Protein, Hydrolysed Gallus Spp. Protein, Hydrolysed Avian Protein
Summary
Hydrolysed poultry protein is an animal-derived ingredient produced by breaking down poultry meat proteins into smaller peptides and amino acids through hydrolysis. Its primary purpose is to provide a highly digestible and concentrated source of protein, supporting muscle maintenance and overall health. This ingredient is not used in its natural whole form but is specifically processed to enhance digestibility and reduce allergenic potential.
Why it's used?
Hydrolysed poultry protein is included as a highly digestible and concentrated source of animal protein, optimising amino acid availability for pets with sensitivities or allergies. Its use also supports product labelling claims for hypoallergenic or limited-ingredient diets.
Fine, light beige yeast products powder with a soft, crumbly texture, commonly used as a dog food supplement
Yeast Products
Yeast Products
Saccharomyces Cerevisiae, Yeast Extract, Autolysed Yeast, Inactive Yeast
Summary
Yeast products are derived from single-celled fungi, typically Saccharomyces cerevisiae, and are commonly sourced from fermentation processes. They serve as a rich source of B vitamins, amino acids, and functional proteins, supporting digestive health and immune function in pets. Yeast is not used in its live, raw state; instead, it is processed into inactive or hydrolysed forms to optimise safety and nutrient availability.
Why it's used?
Yeast products are included as a palatability enhancer and natural source of nutrients, helping to improve flavour and encourage consumption. They may also provide functional benefits such as supporting digestive health and contributing to the overall nutritional profile.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine white powder texture of sodium tripolyphosphate, a common food additive used in dog nutrition
Sodium Tripolyphosphate
Sodium Tripolyphosphate
Pentapotassium Triphosphate, STPP, E451(i), Triphosphoric Acid Pentasodium Salt
Summary
Sodium tripolyphosphate is a synthetic compound derived from inorganic sources, commonly used in pet food formulations. Its primary function is to act as a preservative and to help maintain the texture and moisture of products. Sodium tripolyphosphate is not used in its natural mineral form; instead, it is utilised as a processed salt to ensure safety, stability, and optimal absorption.
Why it's used?
Sodium tripolyphosphate is included as a functional additive to improve product texture and moisture retention, helping maintain palatability and appearance. It also acts as a preservative to extend shelf life and inhibit spoilage.
Fine white powder texture of fructooligosaccharides, a common ingredient in dog supplements and pet nutrition products
Fructooligosaccharides
Fructooligosaccharides
Oligofructose, FOS, Oligofructan, E968
Summary
Fructooligosaccharides are short-chain carbohydrates derived from plant sources such as chicory root. They serve primarily as prebiotics, supporting digestive health by promoting the growth of beneficial gut bacteria. Fructooligosaccharides are not used in their whole plant form but are extracted and purified for inclusion in pet food, ensuring optimal efficacy and digestibility for companion animals.
Why it's used?
Fructooligosaccharides are included as a prebiotic fibre to support digestive health by promoting beneficial gut bacteria. They also serve as a label-friendly functional ingredient that can enhance the perceived nutritional value of the product.
Golden yellow fish oil droplet with a glossy, smooth texture on a white background, highlighting its purity and quality
Fish Oil
Fish Oil
Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Summary
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Why it's used?
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Fine, pale yellow powder of Alpha Tocopherol Acetate with a soft, slightly grainy texture on a plain background
Alpha Tocopherol Acetate
Alpha Tocopherol Acetate
Vitamin E Acetate, Tocopheryl Acetate, DL-Alpha Tocopheryl Acetate, E307
Summary
Alpha Tocopherol Acetate is a synthetic form of vitamin E, derived from plant oils and used as a stabilised compound rather than in its natural state. Its primary purpose is to act as an antioxidant, helping to preserve the freshness of pet food and support immune health. This compound is favoured for its stability and enhanced absorption compared to natural vitamin E.
Why it's used?
Alpha Tocopherol Acetate is included as a source of vitamin E to act as an antioxidant, helping to preserve the freshness and stability of fats and oils in the product. Its use supports extended shelf life and maintains product quality during storage.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine off-white Vitamin B5 powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Vitamin B5
Vitamin B5
Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315
Summary
Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.
Why it's used?
Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.
Fine white powder of vitamin B3 in a circular mound, commonly used in dog supplements for health benefits
Vitamin B3
Vitamin B3
Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375
Summary
Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.
Why it's used?
Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Fine pale yellow Vitamin D powder with a smooth, soft texture, used as a supplement for dogs
Vitamin D
Vitamin D
Cholecalciferol, Ergocalciferol, Calciferol, E671
Summary
Vitamin D is a fat-soluble vitamin of animal origin, commonly sourced from fish liver oils or synthesised for inclusion in pet foods. Its primary role is to regulate calcium and phosphorus balance, supporting healthy bones and teeth. Vitamin D is not used in its natural form but is instead utilised as a specific compound, such as cholecalciferol, to ensure safety and optimal absorption.
Why it's used?
Vitamin D is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition helps manufacturers achieve complete and balanced labelling claims in accordance with regulatory standards.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine white methionine powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Methionine
Methionine
L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Summary
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Why it's used?
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.
Too vague to identify
Antioxidants
Antioxidants
Antioxidant Agents, Free Radical Scavengers, E306, E321
Summary
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Why it's used?
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine off-white potassium powder with a soft, smooth texture, commonly used in dog supplements
Potassium
Potassium
Kalium, E340, K, Atomic Number 19
Summary
Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.
Why it's used?
Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Fine, off-white powder texture of sodium selenite, a common supplement ingredient for dogs
Sodium Selenite
Sodium Selenite
Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Summary
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Why it's used?
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.
Fine white powder texture of glucosamine hydrochloride, a common joint health supplement ingredient for dogs
Glucosamine Hydrochloride
Glucosamine Hydrochloride
D-Glucosamine Monohydrochloride, Glucosamine HCl, 2-Amino-2-Deoxy-D-Glucose Hydrochloride, Chitosamine Hydrochloride
Summary
Glucosamine hydrochloride is a compound derived from shellfish or produced synthetically, categorised as an amino sugar. It is primarily included in pet food to support joint health and maintain cartilage integrity. Glucosamine is not used in its natural raw form; instead, it is utilised as the hydrochloride salt to optimise stability, safety, and absorption in companion animals.
Why it's used?
Glucosamine hydrochloride is included as a functional additive to support joint health claims, appealing to consumers seeking preventative or therapeutic benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and ageing pets, enhancing perceived value.
Bright orange carotene powder with a fine, slightly textured surface, commonly used in dog supplements
Carotene
Carotene
Beta-Carotene, Provitamin A, E160a, All-Trans-Beta-Carotene
Summary
Carotene is a plant-derived pigment found naturally in colourful vegetables such as carrots and sweet potatoes. It serves as a precursor to vitamin A, supporting vision, immune function, and skin health in pets. In pet food, carotene is typically utilised in its natural form, extracted from plant sources, to provide a safe and bioavailable source of provitamin A.
Why it's used?
Carotene is included as a natural colourant to enhance the visual appeal of the pet food, making it more attractive to consumers. It may also be used for its label-friendly status, signalling the presence of natural ingredients.
Fine white powder texture of chondroitin sulphate, a common joint health supplement ingredient for dogs
Chondroitin Sulphate
Chondroitin Sulphate
Chondroitin Sulfate, Chondroitin Polysulphate, Chonsurid, Haliotis Spp. Chondroitin Sulphate
Summary
Chondroitin sulphate is a compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage structure and function. Chondroitin is not used in its natural raw state; instead, it is utilised as a purified sulphated glycosaminoglycan to optimise safety, stability, and absorption in companion animals.
Why it's used?
Chondroitin sulphate is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived mobility benefits for their pets. Its presence also serves a marketing purpose by enhancing the product’s value proposition in the premium and senior pet food segments.

About

Brand
Eukanuba
Company
Mars Petcare
Manufactured
Australia
Type
Kibble
Life Stage
Senior
Breed Size
Medium
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS

Single Protein
Dairy Free
Soy Free
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About the Brand

Eukanuba

Eukanuba has delivered high-protein, performance-focused dog nutrition since 1969. Now owned by Mars Petcare, the range is built for active, working, and sporting dogs across all life stages.

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Senior Medium Breed Dry Dog Food
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Average Rating
4.8
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