Canine Bone & Joint Powder

Linseed fibre is a plant-derived dietary fibre obtained from the outer husk of linseeds (flaxseeds). It is typically included in dog food as a processed meal or ground form rather than as whole seeds. Linseed fibre contributes to digestive health by promoting regular bowel movements and supporting gut function. When used at appropriate levels, it is safe and can aid in maintaining healthy stool consistency, with no known risks reported in dogs.

Linseed fibre is included in dog food formulations primarily to increase dietary fibre content, supporting digestive health in dogs while also serving as a cost-effective way for manufacturers to meet fibre requirements in the product. Its use benefits both the dog's digestion and the manufacturer's need for a practical, plant-based fibre source.

Methylsulfonylmethane (MSM) is an organosulphur compound derived from both plant and animal sources. It is primarily included in pet food for its potential to support joint health and reduce inflammation. MSM is not used in its natural raw state; instead, it is utilised in a purified, synthetic form to ensure safety, consistency, and optimal bioavailability for pets.

Methylsulfonylmethane is included as a functional additive to support joint health and mobility claims, appealing to pet owners seeking wellness benefits for their pets. Its presence enables manufacturers to market the product as supporting musculoskeletal health, enhancing the product’s appeal in the premium segment.

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Black pepper is a spice derived from the dried fruit of the Piper nigrum plant. Sourced from a botanical origin, it is primarily included in pet food to enhance flavour and may support nutrient absorption. Black pepper is used in its natural, ground form rather than as an extract or isolated compound, ensuring its functional properties are retained in the finished product.

Black pepper is included primarily as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components. It may also serve a minor functional role in enhancing palatability or supporting the perceived health benefits of the product.

UC-II® Collagen is a patented form of undenatured type II collagen derived from chicken sternum cartilage. It is not used in its raw form; instead, it is supplied as a processed ingredient standardised to contain a specific amount of active undenatured collagen. UC-II® Collagen is included in dog food for its role in supporting joint health and mobility by helping to maintain healthy cartilage. When used at recommended levels, it is considered safe, with no known adverse effects reported in dogs.

UC-II® Collagen is included in dog food formulations primarily because it may support joint health in dogs, offering a functional benefit while also allowing manufacturers to differentiate their products in a competitive market. Its use is driven by both potential health benefits for dogs and the marketing advantage it provides to manufacturers.

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.