Perfect Digestion Adult Wet Dog Food

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Meleagris Gallopavo, Domestic Turkey, Meleagris Spp., Gallopavo

Turkey is a lean animal protein sourced from domesticated birds, commonly used in premium pet foods. It provides essential amino acids to support muscle maintenance and overall health. Turkey is included in its natural, whole food form, offering a highly digestible protein source along with important vitamins and minerals. Its use helps optimise palatability and nutritional value in pet diets.

Turkey is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking premium or novel protein options.

Sus Scrofa Domesticus Liver, Swine Liver, Pig Liver, Porcine Liver

Pork liver is an animal-derived organ meat sourced from pigs. It is included in pet food primarily for its rich content of highly bioavailable protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc. Pork liver is used in its natural, whole food form, providing a concentrated source of nutrients to support overall health and vitality in pets.

Pork liver is included as a nutrient-dense organ meat to provide essential vitamins, minerals, and high-quality protein, supporting the nutritional profile of the product. Its strong flavour also enhances palatability, encouraging consumption by pets.

Solanum Tuberosum Starch, E1401, Native Potato Starch, Potato Flour

Potato starch is a carbohydrate extracted from the tubers of the potato plant (Solanum tuberosum), a plant-based ingredient. It is primarily included in pet food as a source of easily digestible energy and to improve texture and binding. Potato starch is utilised in its processed, purified form rather than as whole potatoes, ensuring consistency and digestibility in the final product.

Potato starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and binding. It also contributes to a label-friendly formulation that appeals to consumers seeking grain-free options.

Ground Rice, Oryza Sativa Flour, Rice Powder, Oryza Sativa

Rice flour is a finely milled powder derived from whole or broken rice grains, making it a plant-based ingredient. It is primarily used as a carbohydrate source, providing easily digestible energy and aiding in kibble structure. Rice flour is incorporated in its natural, ground form, not as a raw grain, to optimise digestibility and palatability in pet food formulations.

Rice flour is included as a cost-effective, easily digestible carbohydrate source that provides energy and helps create a desirable texture in pet food. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive pets and appealing in marketing as a gentle ingredient.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Common Beans, Phaseolus Vulgaris, Haricot Beans, Navy Beans

Dried beans are plant-based ingredients derived from the mature seeds of leguminous plants, such as kidney, black, or navy beans. They are included in pet food primarily as a source of dietary fibre, plant protein, and essential micronutrients. Dried beans are used in their natural, whole form after being dehydrated, which preserves their nutritional value and ensures digestibility for pets.

Dried beans are included as a cost-effective source of plant-based protein and dietary fibre, helping to bulk up the product while supporting digestive health claims. They also serve as a label-friendly ingredient that appeals to consumers seeking natural or vegetarian components in pet food.

Enzyme Hydrolysate, Protein Hydrolysate, Pancreatin, Peptone

Digest is a palatable ingredient derived from animal tissues, typically through enzymatic or chemical hydrolysis, resulting in a concentrated flavour enhancer. Its primary purpose is to improve the taste and acceptance of pet foods, encouraging consistent consumption. Digest is not used in its raw animal form but is processed into a safe, digestible compound to optimise both flavour and nutritional value for pets.

Digest is included as a palatability enhancer, providing flavour and aroma that increase the appeal of the food to pets. It is a cost-effective way to improve acceptance and consumption rates without significantly impacting the nutritional profile.

Egg Powder, Dehydrated Egg, Spray-Dried Egg, Ovum Pulveratum

Dried egg is an animal-derived ingredient produced by dehydrating whole eggs, preserving their protein and nutrient content. It serves as a highly digestible source of complete protein, supporting muscle maintenance and overall health in pets. Dried egg is used in its natural form, simply processed to remove moisture, ensuring stability and ease of inclusion in premium pet food formulations.

Dried egg is included as a highly digestible, animal-based protein source that supports essential amino acid requirements in pet food formulations. Its stable, powdered form also optimises shelf life and ease of handling during manufacturing.

Dehydrated Carrot, Carrot Powder, Carrot Flakes, Daucus Carota

Dried carrot is a plant-derived ingredient made by dehydrating whole carrots to preserve their nutrients. It is primarily included in pet food as a source of dietary fibre, beta-carotene (a precursor to vitamin A), and natural antioxidants. Dried carrot is used in its natural form, ensuring pets benefit from its original nutritional profile while enhancing flavour and texture in the final product.

Dried carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It also provides a cost-effective source of fibre and micronutrients, supporting product marketing and nutritional claims.

Pecan Shell Powder, Carya Illinoinensis Shell, Pecan Husk Powder, Pecan Shell Fibre

Ground pecan shell is a plant-derived ingredient sourced from the outer shell of pecan nuts. It is primarily included in pet food as a natural fibre source to support digestive health and promote regular bowel movements. Ground pecan shell is used in its natural, finely milled form, providing a safe and effective means of increasing dietary fibre content in premium pet food formulations.

Ground pecan shell is included as a cost-effective fibre source to aid in stool quality and provide bulk to the product. It may also serve as a natural abrasive to support dental health in some formulations.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Beet Fibre, Beet Fiber, Beta Vulgaris Pulp, Beta Vulgaris Fibre

Dried beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. As a plant-based ingredient, it serves primarily as a source of fermentable fibre, supporting digestive health and stool quality in pets. Dried beet pulp is used in its processed, dried form rather than as fresh beet, optimising its digestibility and functional benefits in pet food formulations.

Dried beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise the texture and consistency of the final product.

Citrus Pulp, Citrus Pulp Meal, Citrus Residue, Citrus Spp. Pulp

Dried citrus pulp is a plant-derived ingredient produced from the residual pulp of citrus fruits after juice extraction. It serves primarily as a source of dietary fibre and fermentable carbohydrates, supporting digestive health and beneficial gut bacteria in pets. Dried citrus pulp is utilised in its processed, dried form rather than as fresh fruit, ensuring stability, palatability, and consistent nutrient content in pet food formulations.

Dried citrus pulp is included as a cost-effective source of dietary fibre and energy, supporting digestive health and stool quality. It also serves as a bulk-adding agent, helping to optimise production costs while maintaining product texture.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Cucurbita Pepo, Pumpkin Powder, Dehydrated Pumpkin, Pumpkin Flake

Dried pumpkin is a plant-derived ingredient made by dehydrating whole pumpkin to preserve its nutrients. It is primarily included in pet food for its dietary fibre content, which supports healthy digestion and stool quality. Dried pumpkin is used in its natural form, ensuring pets benefit from its vitamins, minerals, and antioxidants as found in the original vegetable.

Dried pumpkin is included as a cost-effective source of dietary fibre and carbohydrates, supporting digestive health and stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components in pet food.

Micronutrients, Oligoelements, Microelements, Essential Trace Minerals

Trace elements are essential minerals required by pets in minute amounts for optimal health, originating from natural sources but not used in their raw or metallic state. Instead, they are incorporated into pet food as specific compounds, such as chelates or sulphates, to ensure safety and effective absorption. Their primary purpose is to support vital physiological functions, including enzyme activity, immune response, and metabolic processes.

Trace elements are included to meet essential micronutrient requirements for canine health, ensuring the product complies with nutritional standards. Their addition supports balanced nutrition without significantly impacting cost or palatability.

Provitamin A, E160a, All-Trans-Beta-Carotene, CI 40800

Beta carotene is a plant-derived pigment and precursor to vitamin A, commonly sourced from carrots and other colourful vegetables. Its primary nutritional benefit is supporting vision, immune function, and antioxidant defence. In pet food, beta carotene is utilised in its extracted or purified form rather than as whole vegetables, ensuring consistent potency and bioavailability for optimal health outcomes.

Beta carotene is included as a natural source of vitamin A and as a colour-enhancing agent to improve the visual appeal of the product. Its presence also allows for label-friendly marketing, appealing to consumers seeking natural additives.