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Hypro Premium
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Chicken Jerky Chews

Overview

Soft grain-free chews made from Australian chicken meal and gravy, with green-lipped mussel for omega-3 and natural anti-inflammatory support, sweet potato for fibre and eye health, and collagen for skin and bone health. No artificial colours or flavours. A palatable everyday reward or training treat for dogs of all breeds and life stages.

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Nutritional Analysis

A nutritional analysis shows how a dog food is made up of its main nutrients, such as protein, fat, fibre and other components. This helps you understand where the food’s nutrition and energy come from, and how the formula is balanced.

Protein
34
%
0%
Fats
9
%
0%
Carbohydrates
33
%
0%
Energy
334
0
 kcal/100g

Ingredients

Chicken (Meal and Gravy), Pea Protein, Potato Starch, Dextrose, Sweet Potato, Humectant, Salt, Fish Oil, Alfalfa, Essential Vitamins and Minerals, Chicory Extract, Natural Preservatives, Natural Antioxidant (Including Rosemary Extract), Collagen, Yucca Extract, Green-Lipped Mussel, Natural Smoke Flavour.

Chicken Meal

Chicken Meal

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus

Summary

Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.

Manufacturer Benefits

Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Chicken Gravy

Chicken Gravy

Poultry Gravy, Gallus Gallus Domesticus Gravy, Chicken Sauce, Poultry Sauce

Summary

Chicken gravy is a flavourful ingredient derived from the cooking juices of chicken, an animal source. It is primarily included in pet food to enhance palatability and provide a savoury taste that encourages consumption. Chicken gravy is used in its cooked, liquid form rather than as a raw ingredient, ensuring both safety and digestibility for pets.

Manufacturer Benefits

Chicken gravy is included to enhance palatability, making the product more appealing to pets. It may also serve as a label-friendly ingredient that signals quality and flavour to consumers.

Pea Protein

Pea Protein

Pisum Sativum Protein, Pea Isolate, Pea Protein Isolate, Pisum Sativum Isolate

Summary

Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.

Manufacturer Benefits

Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.

Potato Starch

Potato Starch

Solanum Tuberosum Starch, E1401, Native Potato Starch, Potato Flour

Summary

Potato starch is a carbohydrate extracted from the tubers of the potato plant (Solanum tuberosum), a plant-based ingredient. It is primarily included in pet food as a source of easily digestible energy and to improve texture and binding. Potato starch is utilised in its processed, purified form rather than as whole potatoes, ensuring consistency and digestibility in the final product.

Manufacturer Benefits

Potato starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and binding. It also contributes to a label-friendly formulation that appeals to consumers seeking grain-free options.

Dextrose

Dextrose

Glucose, D-Glucose, E1400, Corn Sugar

Summary

Dextrose is a simple sugar derived from plant sources, typically corn or wheat. It serves as a readily digestible carbohydrate, providing a quick source of energy for pets. In pet food, dextrose is utilised in its refined, powdered form rather than as a whole food. This ensures rapid absorption and consistent quality, supporting energy needs and palatability in premium formulations.

Manufacturer Benefits

Dextrose is included as a cost-effective carbohydrate source that provides quick energy and can enhance palatability for pets. It may also serve functional roles in processing, such as aiding in ingredient blending or improving product texture.

Sweet Potato

Sweet Potato

Ipomoea Batatas, Kumara, Batata, Camote

Summary

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Manufacturer Benefits

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Humectant

Humectant

Moisturiser, Hydrating Agent, E422, Glycerol

Summary

A humectant is a functional ingredient commonly derived from plant or synthetic sources. Its primary purpose in pet food is to retain moisture, helping to maintain product texture and palatability while preventing spoilage. Humectants are not used in their natural raw state; instead, they are utilised in specific, food-grade forms such as glycerine or propylene glycol to ensure safety and effectiveness.

Manufacturer Benefits

Humectants are included to retain moisture in pet food products, helping to maintain texture and prevent drying during storage. This functional ingredient also contributes to extending shelf life by reducing water activity and inhibiting microbial growth.

Salt

Salt

Sodium Chloride, NaCl, Table Salt, E535

Summary

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Manufacturer Benefits

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Fish Oil

Fish Oil

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Summary

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Manufacturer Benefits

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Alfalfa

Alfalfa

Lucerne, Medicago Sativa, Lucerne Grass, Purple Medick

Summary

Alfalfa is a nutrient-rich plant ingredient derived from the Medicago sativa species, commonly used in premium pet foods. It serves as a natural source of dietary fibre, vitamins, and minerals, supporting digestive health and overall wellbeing. Alfalfa is included in its natural, dried form, ensuring pets benefit from its full spectrum of nutrients without synthetic alteration.

Manufacturer Benefits

Alfalfa is included as a cost-effective source of plant protein, fibre, and micronutrients, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or wholesome additions in pet food.

Vitamins

Vitamins

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Summary

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Manufacturer Benefits

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals

Minerals

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Summary

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Manufacturer Benefits

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Chicory Extract

Chicory Extract

Cichorium Intybus Extract, Cichorium Intybus L. Extract, Chicory Root Extract, Cichorium Intybus Root Extract

Summary

Chicory extract is derived from the root of the chicory plant (Cichorium intybus), a perennial herb native to Europe and cultivated in Australia. It is primarily included in pet food as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Chicory extract is utilised in a processed, concentrated form rather than as the whole root.

Manufacturer Benefits

Chicory extract is included as a source of inulin, a prebiotic fibre that supports digestive health and can promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Natural Preservative

Natural Preservative

Bio-Preservative, Biopreservative, E234, Nisin

Summary

Natural preservatives are substances derived from plant or mineral origins, incorporated into pet food to inhibit spoilage and extend shelf life. Their primary function is to prevent the growth of harmful microbes and oxidation of fats, thereby maintaining product safety and quality. Natural preservatives are typically used in their extracted or concentrated forms, rather than as whole foods, to optimise efficacy and ensure consistent preservation.

Manufacturer Benefits

Natural preservatives are included to extend product shelf life and maintain freshness without relying on synthetic additives. Their use supports consumer demand for more label-friendly, naturally derived ingredients.

Natural Antioxidant

Natural Antioxidant

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Summary

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Manufacturer Benefits

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Rosemary Extract

Rosemary Extract

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Summary

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Manufacturer Benefits

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Collagen

Collagen

Hydrolysed Collagen, Gelatine, Collagen Peptides, E441

Summary

Collagen is a structural protein derived from animal sources, typically bovine or marine, and is a key component of connective tissues. Its primary benefit in pet food is to support joint health, skin integrity, and coat condition. Collagen is not used in its raw form; instead, it is processed into hydrolysed collagen peptides to optimise digestibility and bioavailability for pets.

Manufacturer Benefits

Collagen is included as a functional protein source to support joint and skin health claims, appealing to pet owners seeking added health benefits. It also serves as a label-friendly ingredient that enhances product marketability without significantly increasing formulation costs.

Yucca Extract

Yucca Extract

Yucca Schidigera Extract, Yucca Spp. Extract, Yucca Mohave Extract, Cassava Extract

Summary

Yucca extract is derived from the Yucca schidigera plant, a perennial native to arid regions of North America. Primarily included in pet food for its natural saponins, yucca extract helps reduce stool odour and supports digestive health. It is utilised in a processed extract form rather than as the whole plant, ensuring consistent potency and safety for animal consumption.

Manufacturer Benefits

Yucca extract is included as a natural deodorising agent to reduce stool and urine odour, enhancing the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Green Lipped Mussel

Green Lipped Mussel

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Summary

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Manufacturer Benefits

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Natural Smoke Flavour

Natural Smoke Flavour

Smoke Flavour, Liquid Smoke, Smoke Condensate, Smoke Extract

Summary

Natural smoke flavour is a functional ingredient derived from the condensation of wood smoke, typically from hardwoods, and is classified as a plant-based additive. Its primary purpose is to enhance palatability by imparting a smoky aroma and taste to pet food. Natural smoke flavour is not used in its raw smoke form but is instead utilised as a liquid or powder extract for safety and consistency.

Manufacturer Benefits

Natural smoke flavour is included to enhance palatability by imparting a desirable aroma and taste that appeals to pets. It also serves as a label-friendly ingredient, allowing manufacturers to market the product as having a more natural and appetising profile.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

  • /40
  • /30
  • /15
  • /10
  • /5
  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

    0
    /100

/100

ABOUT


Parent Company
Hypro Group
-
Manufactured
Australia
-
Policy Coverage
Australia
-
Category
Treats
-
Life Stage
All Life Stages
-
Breed Size
All Breeds
-
Feeding Type
Treat
-
Processing Level
High
-

PRODUCT TAGS


Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

Hypro Premium

Hypro Premium is an Australian-made pet food brand from the family-owned Hypro Group in NSW. They offer grain-free and wholegrain dry food options using locally sourced Australian ingredients.


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