Wild Caught Kangaroo Cooked Dog Food

Macropus Spp., Kangaroo Meat, Kangaroo Muscle, Macropod Meat

Kangaroo is a novel animal protein sourced from wild Australian kangaroos. It is prized for its lean, highly digestible meat, offering a rich source of essential amino acids, iron, and B vitamins. Kangaroo is primarily included in pet food to support muscle maintenance and overall vitality. This ingredient is used in its natural, whole food form, ensuring optimal nutrient availability and palatability.

Kangaroo is included as a novel, high-protein meat source that appeals to consumers seeking hypoallergenic or limited-ingredient diets for their pets. Its use also serves as a marketing differentiator, positioning the product as premium and suitable for pets with common protein sensitivities.

Cucurbita Moschata, Butternut Squash, Gramma, Winter Squash

Butternut pumpkin is a plant-derived ingredient, sourced from the fruit of the Cucurbita moschata species. It is included in pet food primarily for its rich content of dietary fibre, vitamins, and antioxidants, supporting digestive health and immune function. Butternut pumpkin is used in its natural, whole food form, ensuring pets benefit from its full nutritional profile without synthetic alteration.

Butternut pumpkin is included as a cost-effective, label-friendly vegetable that provides natural colour, dietary fibre, and some vitamins, appealing to health-conscious consumers. It also serves as a digestible carbohydrate source to support energy needs and product texture.

Brassica Oleracea, White Cabbage, Headed Cabbage, E509

Cabbage is a leafy vegetable of plant origin, commonly included in pet foods for its dietary fibre, vitamins, and antioxidants. It supports digestive health and provides essential micronutrients. In pet food formulations, cabbage is used in its natural form, typically chopped or dried, to retain its nutritional value and contribute to overall wellbeing in a balanced diet.

Cabbage is included as a label-friendly vegetable to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also serve as a cost-effective source of fibre and micronutrients.

Brassica Oleracea, Brassica Oleracea Var. Botrytis, Eru, Flowering Cabbage

Cauliflower is a cruciferous vegetable of plant origin, commonly included in pet food for its rich content of dietary fibre, vitamins, and antioxidants. Its primary benefit is to support digestive health and provide essential micronutrients. In pet food formulations, cauliflower is used in its natural, whole form, ensuring pets receive its full nutritional profile without synthetic alteration.

Cauliflower is included as a label-friendly vegetable to appeal to health-conscious consumers and enhance product marketing. It may also serve as a source of dietary fibre and micronutrients, contributing to the perceived nutritional value of the pet food.

Brassica Oleracea, Borecole, Leaf Cabbage, Eru

Kale is a leafy green vegetable of plant origin, belonging to the Brassica family. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. In pet food formulations, kale is used in its natural form, providing a source of dietary fibre and phytonutrients to optimise nutritional value.

Kale is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a source of vitamins and fibre, though its functional impact on pet nutrition is typically minimal at the inclusion levels used.

Solanum Lycopersicum, Lycopersicon Esculentum, E620, Love Apple

Tomato is a fruit derived from the Solanum lycopersicum plant, commonly included in pet food for its natural antioxidant content, particularly lycopene and vitamin C. Its primary benefit is supporting immune health and providing dietary fibre. In pet food, tomato is used in its natural form, ensuring the retention of its nutritional properties and bioactive compounds for optimal health benefits.

Tomato is included as a source of vitamins, antioxidants, and fibre, supporting the nutritional profile of the product for marketing appeal. It also serves as a label-friendly ingredient that resonates with health-conscious consumers.

Agaricus Spp., Fungi, Edible Fungi, Champignon

Mushroom refers to the edible fruiting body of certain fungi, typically sourced from plant-based origins such as Agaricus bisporus. In pet food, mushrooms are valued for their natural content of dietary fibre, vitamins, and antioxidants, supporting immune health and overall wellbeing. Mushrooms are included in their natural, whole-food form, ensuring pets benefit from their full nutritional profile without synthetic alteration.

Mushroom is included as a functional ingredient to provide perceived health benefits, such as immune support, which can enhance the product’s marketing appeal to pet owners. It may also serve as a label-friendly addition, contributing to a premium or holistic image without significantly impacting formulation costs.

Rubus Idaeus, European Red Raspberry, Red Raspberry, Rubus Idaeus Fruit

Raspberry is a small, red fruit derived from the plant Rubus idaeus, belonging to the plant kingdom. It is primarily included in pet food for its natural antioxidant content, particularly vitamin C and polyphenols, which support immune health. Raspberry is used in its whole, natural form, providing dietary fibre and phytonutrients to optimise overall wellbeing in pets.

Raspberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural nutrition. Its presence supports marketing claims of added fruits, though it is typically used in small quantities with minimal functional impact on the pet food itself.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil

Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.

Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Carthamus Tinctorius Oil, Carthamus Tinctorius Seed Oil, E471, Vegetable Oil (Carthamus Tinctorius)

Safflower oil is a plant-derived oil extracted from the seeds of the safflower (Carthamus tinctorius). It is primarily included in pet food as a source of unsaturated fatty acids, particularly linoleic acid, which supports skin and coat health. Safflower oil is used in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability for pets.

Safflower oil is included as a cost-effective source of unsaturated fatty acids, particularly linoleic acid, to support skin and coat health in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking plant-based oils in pet food formulations.

Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum

Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.

Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Calcium Phosphate Tribasic, E341(iii), Tribasic Calcium Phosphate, TCP

Tricalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from inorganic origins. It is primarily included in pet food to provide essential calcium and phosphorus, supporting healthy bones and teeth. Tricalcium phosphate is not used in its natural, raw mineral state; instead, it is utilised as a purified compound to optimise safety, bioavailability, and nutritional efficacy in pet diets.

Tricalcium phosphate is included as a cost-effective mineral supplement to provide calcium and phosphorus, supporting nutritional balance in pet food formulations. It also functions as an anti-caking agent, improving product texture and manufacturing efficiency.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315

Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.

Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.