Calm and Relax Chew

Jujube Seed, Semen Ziziphi Spinosae, Spina Date Seed, Chinese Date Seed

Ziziphus jujuba spinosa, commonly known as jujube seed, is a plant-derived ingredient sourced from the seeds of the jujube fruit. It is primarily included for its potential calming properties and as a source of beneficial phytonutrients. In pet food, Ziziphus jujuba spinosa is used in its natural, whole seed form to retain its nutritional and functional benefits.

Ziziphus Jujuba Spinosa is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with traditional wellness benefits. Its presence may also allow for marketing claims related to antioxidants or natural plant extracts, despite limited direct nutritional impact for pets.

Dang Gui, Dong Quai, Angelica Sinensis, Radix Angelicae Sinensis

Angelica polymorpha is a plant-derived ingredient, sourced from the roots of the Angelica species. It is primarily included in pet food for its potential antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Angelica polymorpha is used in its natural, dried root form, ensuring the retention of its beneficial phytochemicals and nutrients for optimal pet nutrition.

Angelica polymorpha is included as a label-friendly botanical ingredient, primarily for its perceived health benefits and to appeal to consumers seeking natural additives. Its presence may also support marketing claims related to holistic or herbal formulations, despite limited direct nutritional impact for pets.

Dang Shen, Radix Codonopsis, Bonnet Bellflower Root, Poor Man’s Ginseng

Codonopsis pilosula, commonly known as Dang Shen, is a plant-derived ingredient traditionally used in herbal medicine. In pet food, it is valued for its potential to support immune function and overall vitality. Codonopsis pilosula is incorporated in its natural, dried root form, ensuring the preservation of its bioactive compounds for optimal nutritional benefit in companion animal diets.

Codonopsis pilosula is included as a functional ingredient, often marketed for its perceived health benefits such as immune support and vitality, appealing to pet owners seeking holistic or traditional herbal additions. Its presence can enhance the product’s label appeal without significantly impacting formulation costs or palatability.

Huang Qi, Radix Astragali, Astragalus Root, Milk Vetch Root

Astragalus membranaceus is a plant-derived ingredient, traditionally used in herbal medicine and sourced from the root of the Astragalus plant. It is primarily included in pet food for its potential immune-supporting and antioxidant properties. In formulations, Astragalus membranaceus is utilised in its dried, powdered root form rather than as a whole root, to optimise bioavailability and ensure consistent dosing.

Astragalus membranaceus is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its traditional use in herbal medicine. Its addition supports marketing claims of immune support, though its functional impact on pet health in formulated diets is not well established.

Magnolia Vine, Five-Flavor Berry, Wu Wei Zi, Fructus Schisandrae

Schisandra chinensis is a fruit-bearing plant native to East Asia, valued for its adaptogenic properties. In pet food, it is primarily included for its antioxidant content, which may support immune health and stress resilience. Schisandra chinensis is used in its natural, dried berry form, ensuring the preservation of its bioactive compounds for optimal nutritional benefit.

Schisandra Chinensis is included as a functional botanical ingredient, primarily for its perceived antioxidant properties and potential health benefits, which can enhance the product’s marketing appeal to health-conscious consumers. Its presence supports a premium positioning by aligning with trends in natural and holistic pet nutrition.

Thuja Orientalis, Platycladus Orientalis, Chinese Arborvitae, Oriental Arborvitae

Biota orientalis is a plant-derived ingredient, commonly known as Chinese thuja or Oriental arborvitae, sourced from the seeds of the Biota orientalis tree. It is primarily included in pet food for its potential antioxidant and anti-inflammatory properties, supporting overall health. Biota orientalis is used in its natural, whole seed form, ensuring the retention of its beneficial phytonutrients and bioactive compounds.

Biota orientalis is included as a functional ingredient for its perceived joint health and anti-inflammatory benefits, supporting marketing claims related to mobility and wellness. Its presence allows manufacturers to position the product as targeting specific health concerns, appealing to pet owners seeking natural supplements.

Cistanche Deserticola, Rou Cong Rong, Herba Cistanches, Desert Broomrape

Cistanche salsa is a plant-derived ingredient traditionally sourced from the stems of the Cistanche species. It is primarily included in pet food for its potential antioxidant and immune-supporting properties. In formulations, Cistanche salsa is typically used in its natural, dried, and powdered form to preserve its bioactive compounds and ensure safe, effective absorption by pets.

Cistanche salsa is included as a functional botanical ingredient, primarily for its perceived health benefits and to enhance the product’s marketing appeal through association with traditional herbal remedies. Its presence allows manufacturers to differentiate their product and attract consumers seeking holistic or wellness-oriented pet foods.

Radix Polygalae Sibiricae, Polygalae Sibiricae Radix, Siberian Milkwort Root, Polygala Sibirica Root

Polygala sibirica is a plant-derived ingredient sourced from the roots of the Siberian milkwort. It is primarily included in pet food for its potential antioxidant and adaptogenic properties, supporting overall health and resilience. In formulations, Polygala sibirica is used in its natural, dried, and powdered root form, ensuring the preservation of its bioactive compounds for optimal nutritional benefit.

Polygala Sibirica is included as a functional botanical ingredient, often for its perceived health benefits and to enhance the product’s marketing appeal through the inclusion of traditional or herbal components. Its presence may also support label differentiation in a competitive market.

Goji Berry, Wolfberry, Matrimony Vine, Chinese Boxthorn

Lycium chinensis, commonly known as goji berry, is a fruit derived from a deciduous shrub native to Asia and belongs to the plant kingdom. It is primarily included in pet food for its antioxidant properties, supporting immune health and overall vitality. In premium formulations, Lycium chinensis is used in its natural, whole berry form to maximise nutrient retention and bioavailability.

Lycium chinensis is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with antioxidants and potential health benefits. Its presence may enhance product marketability without significantly impacting the nutritional profile for pets.

Poria Cocos, Fu Ling, Hoelen, Pachyma Cocos

Wolfiporia cocos is a type of medicinal fungus, also known as poria or fu ling, originating from the sclerotium of the Wolfiporia cocos mushroom. It is included in pet food primarily for its potential to support digestive health and immune function. Wolfiporia cocos is used in its dried, powdered natural form, rather than as a raw or unprocessed fungus, to optimise safety and efficacy.

Wolfiporia cocos is included as a functional ingredient for its potential benefits in supporting digestive health and immune function, aligning with consumer demand for holistic and natural additives. Its presence also serves as a label-friendly component that appeals to pet owners seeking traditional or herbal ingredients.

Asian Corydalis, Yan Hu Suo, Corydalis Spp., Corydalis Tuber

Corydalis ambigua is a plant-derived ingredient sourced from the tuber of the Corydalis species. It is primarily included for its potential functional benefits, such as supporting digestive health and providing natural bioactive compounds. In pet food, Corydalis ambigua is used in its processed, powdered form rather than as a whole plant, to optimise safety, consistency, and bioavailability.

Corydalis ambigua is included as a label-friendly botanical ingredient, appealing to consumers seeking natural or herbal additives in pet food. Its presence may also allow manufacturers to market potential health benefits, despite limited evidence of functional impact for pets.

Balloon Flower, Chinese Bellflower, Jie Geng, Platycodi Radix

Platycodon grandiflorus, commonly known as balloon flower, is a perennial plant native to East Asia. In pet food, it is primarily included for its antioxidant and anti-inflammatory properties, supporting immune health. Platycodon grandiflorus is used in its natural, whole root form, ensuring the retention of its beneficial phytochemicals and fibre, rather than as an isolated extract or synthetic compound.

Platycodon Grandiflorus is included as a functional botanical ingredient, often marketed for its purported health benefits such as supporting respiratory or immune function. Its presence can enhance the product’s label appeal to health-conscious consumers, despite limited evidence of direct benefits for pets.

Anemone Altaica Fisch. ex C.A.Mey., Altaic Anemone, Anemone Altaica Fisch. & C.A.Mey., Anemone Sect. Anemonanthea

Anemone altaica is a plant-derived ingredient sourced from the flowering Anemone species native to certain temperate regions. It is primarily included for its natural antioxidant properties, which may help support cellular health and immune function in pets. In pet food, Anemone altaica is used in its natural, whole plant form, ensuring the retention of its beneficial phytonutrients and bioactive compounds.

Anemone Altaica is included as a novel botanical ingredient to enhance the product’s marketing appeal and differentiate it in a competitive market. Its presence may also allow for label claims related to natural or holistic formulations, appealing to health-conscious consumers.

Soya Lecithin, Soy Lecithin, E322, Phosphatidylcholine

Lecithin powder is a plant-derived ingredient, commonly sourced from soybeans or sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food for improved texture and nutrient absorption. Lecithin is not used in its natural raw state; instead, it is processed into a purified powder form to optimise functionality and safety in formulations.

Lecithin powder is included as an emulsifier to improve the texture and consistency of pet food by helping fats and water blend smoothly. It may also be used to enhance product stability and shelf life.