Air Dried Higher Welfare Chicken Treats

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Plant Protein, Protein Isolate (Plant), Plant-Based Protein, Protein Concentrate (Plant)

Vegetable protein is a plant-derived ingredient commonly sourced from legumes, grains, or seeds. It serves as an alternative protein source, supporting muscle maintenance and overall health in pets. Vegetable protein is typically processed and concentrated from its original plant form to optimise digestibility and nutrient availability. It is not used in its whole, natural state but rather as an extracted and refined protein component.

Vegetable protein is included as a cost-effective protein source to supplement or partially replace animal proteins, helping manufacturers manage production costs. It also allows for label claims regarding protein content while appealing to consumers seeking plant-based or alternative protein options.

Cocos Nucifera Extract, Cocos Nucifera Fruit Extract, Coconut Fruit Extract, Cocos Nucifera

Coconut extract is derived from the flesh of the coconut fruit, a plant-based ingredient native to tropical regions. It is primarily included in pet food for its natural source of healthy fats, particularly medium-chain triglycerides, which support energy and skin health. Coconut extract is used in its natural form, ensuring the retention of its beneficial nutrients and bioactive compounds.

Coconut extract is included as a natural flavour enhancer to improve palatability and consumer appeal. It may also serve as a label-friendly ingredient, supporting marketing claims of natural or premium formulation.

Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum

Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.

Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Smoke Flavour, Liquid Smoke, Smoke Condensate, Smoke Extract

Natural smoke flavour is a functional ingredient derived from the condensation of wood smoke, typically from hardwoods, and is classified as a plant-based additive. Its primary purpose is to enhance palatability by imparting a smoky aroma and taste to pet food. Natural smoke flavour is not used in its raw smoke form but is instead utilised as a liquid or powder extract for safety and consistency.

Natural smoke flavour is included to enhance palatability by imparting a desirable aroma and taste that appeals to pets. It also serves as a label-friendly ingredient, allowing manufacturers to market the product as having a more natural and appetising profile.