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Pure Animal Wellbeing
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Wellness and Vitality Chews

Wellness and Vitality Chews

Pure Animal Wellbeing
4.4
(
86
)
PAW Wellness and Vitality Chews are Australian-made daily multivitamin chews for dogs. Built on a low-allergen fish and chickpea protein base, each chew provides essential vitamins and minerals for general health, magnesium for bone and dental support, and antioxidants from spirulina and blueberries for immune system health. Suitable for all life stages and breed sizes. Complementary feed; not a complete meal.
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Size 1
60 Pack
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Overview

PAW Wellness and Vitality Chews are Australian-made daily multivitamin chews for dogs. Built on a low-allergen fish and chickpea protein base, each chew provides essential vitamins and minerals for general health, magnesium for bone and dental support, and antioxidants from spirulina and blueberries for immune system health. Suitable for all life stages and breed sizes. Complementary feed; not a complete meal.

Ingredients

Rye Flour, Besan Flour, Magnesium Phosphate Tribasic Pentahydrate, Fish Meal (Tuna, Salmon), Glycerine, Soy Flour, Water, Multicare Premix (Zinc Sulphate, Omega 3, Iron Sulphate, Dextrose, Vitamin E, Copper Sulphate, Niacin, Pharma Oil, Pantothenic Acid, Manganese Oxide, Riboflavin, Thiamine, Menadione, Pyridoxine, Calcium Iodate, Selenium, Folic Acid, Cyanocobalamin, Biotin, Vitamin A), Flavours (Smokey Beef, Chicken and Salmon Oil), Pectin, Guar Gum, Cellulose, Sodium Chloride, Sodium Stearyl Lactylate, Acetic Acid, Spirulina Powder, Ascorbic Acid, Hydrolysed Vegetable Protein Powder, Blueberry Powder, Preservative (Potassium Sorbate), Colour (Turmeric Extract), Naturox®.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fine, off-white rye flour with a soft, powdery texture displayed in a close-up circular view for dog nutrition
Rye Flour
Rye Flour
Secale Cereale Flour, Secale Cereale, Cereal Rye Flour, Wholemeal Rye Flour
Summary
Rye flour is a plant-derived ingredient milled from the whole or partial grain of the rye plant (Secale cereale). It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Rye flour is used in its natural, milled form, providing energy and supporting digestive health in pets through its fibre content and slow-release carbohydrates.
Why it's used?
Rye flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It may also contribute to product texture and serve as a label-friendly grain alternative to wheat or corn.
Fine, pale yellow besan flour with a soft, powdery texture displayed in a close-up circular view
Besan Flour
Besan Flour
Gram Flour, Chickpea Flour, Garbanzo Bean Flour, Cicer Arietinum Flour
Summary
Besan flour, also known as chickpea flour, is a finely ground powder derived from dried chickpeas, a legume of plant origin. It is primarily included in pet food as a source of plant-based protein and dietary fibre, supporting digestive health and energy. Besan flour is used in its natural, milled form, ensuring optimal nutrient availability and digestibility for pets.
Why it's used?
Besan flour is included as a cost-effective, protein-rich carbohydrate source that helps improve the texture and binding of pet food products. Its use also supports grain-free or gluten-free labelling, appealing to consumer preferences.
Fine white powder texture of magnesium phosphate tribasic pentahydrate, used in dog supplements for health benefits
Magnesium Phosphate Tribasic Pentahydrate
Magnesium Phosphate Tribasic Pentahydrate
Magnesium Phosphate, Tribasic, Pentahydrate, E343, Magnesium Orthophosphate Pentahydrate, Tribasic Magnesium Phosphate Pentahydrate
Summary
Magnesium phosphate tribasic pentahydrate is a mineral compound derived from magnesium and phosphate, commonly used in pet food formulations. Its primary purpose is to provide a bioavailable source of magnesium, which supports nerve, muscle, and bone health. This ingredient is not used in its natural metallic or elemental state but is instead utilised as a specific salt to optimise safety and absorption in pets.
Why it's used?
Magnesium phosphate tribasic pentahydrate is included as a source of magnesium and phosphorus to help meet nutritional requirements in pet food formulations. It also serves as a mineral supplement to support bone health and metabolic functions.
Fine brown fish meal powder with a slightly coarse texture, commonly used as a nutritious dog food ingredient
Fish Meal
Fish Meal
Fish Powder, Fish Scrap Meal, Fish Protein Concentrate, Fish Solubles Meal
Summary
Fish meal is a high-protein ingredient derived from whole fish or fish trimmings, making it an animal-based product. It is primarily included in pet food to provide essential amino acids, omega-3 fatty acids, and vital minerals that support muscle development and skin health. Fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.
Why it's used?
Fish meal is included as a concentrated protein source to support nutritional requirements in pet food formulations. It also provides essential fatty acids and can enhance palatability, making the product more appealing to pets.
Clear, slightly viscous drop of glycerine with a smooth, glossy texture on a white background
Glycerine
Glycerine
Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol
Summary
Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.
Why it's used?
Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.
Fine, pale beige soy flour with a soft, powdery texture displayed in a close-up circular view
Soy Flour
Soy Flour
Soybean Flour, Soy Flour, Glycine Max Flour, E416
Summary
Soy flour is a finely ground product derived from roasted soybeans, a legume of plant origin. It is primarily included in pet food as a high-quality source of plant protein and essential amino acids, supporting muscle maintenance and overall health. Soy flour is used in its natural, processed form, ensuring digestibility and nutrient availability for pets.
Why it's used?
Soy flour is included as a cost-effective protein and carbohydrate source, helping to optimise nutritional content while managing production costs. It also acts as a functional binder, improving texture and product consistency in pet food formulations.
Clear droplet of water with a glossy, smooth texture on a white background, highlighting water as vital for dog hydration
Water
Water
Aqua, Purified Water, Distilled Water, Deionised Water
Summary
Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.
Why it's used?
Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.
Fine, off-white powder texture of zinc sulphate shown in close-up, used as a dog health supplement ingredient
Zinc Sulphate
Zinc Sulphate
Zinc Sulphate Monohydrate, Zinc Sulphate Heptahydrate, E6, ZnSO₄
Summary
Zinc sulphate is a mineral compound derived from the element zinc, typically sourced from mined zinc ores. It is utilised in pet food as a supplemental source of zinc, an essential trace mineral that supports immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is provided as zinc sulphate to optimise safety and bioavailability for pets.
Why it's used?
Zinc sulphate is included as a cost-effective and bioavailable source of the essential mineral zinc, which supports immune function and skin health in pets. Its addition ensures the product meets nutritional requirements for complete and balanced pet food labelling.
Too vague to identify
Omega-3 Fatty Acid
Omega-3 Fatty Acid
Alpha-Linolenic Acid, Eicosapentaenoic Acid, Docosahexaenoic Acid, n-3 Polyunsaturated Fatty Acid
Summary
Omega-3 fatty acid is a type of essential polyunsaturated fat primarily derived from animal sources such as fish oil or plant sources like flaxseed. It is included in pet food to support skin and coat health, cognitive function, and anti-inflammatory processes. Omega-3 is not used in its raw form but is incorporated as specific compounds, such as fish oil or algal oil, to optimise absorption and safety.
Why it's used?
Omega-3 fatty acid is included to support claims of health benefits such as skin and coat health, and to appeal to consumers seeking functional nutrition for their pets. It also serves as a label-friendly ingredient that enhances product marketability.
Pale green, fine and slightly grainy iron sulphate powder, commonly used in dog supplements
Iron Sulphate
Iron Sulphate
Ferrous Sulphate, Ferrous Sulfate, E172, Green Vitriol
Summary
Iron sulphate is a mineral compound derived from iron, an essential trace element, and sulphur. It is primarily included in pet food to support healthy red blood cell formation and prevent iron-deficiency anaemia. Iron sulphate is not used in its natural metallic state; instead, it is utilised as a salt compound to optimise safety, stability, and bioavailability for effective absorption in pets.
Why it's used?
Iron sulphate is included as a cost-effective mineral supplement to meet the nutritional requirement for iron in pet food formulations. It helps ensure proper labelling compliance with regulatory standards for essential nutrients.
Fine white powder texture of dextrose, a common dog food ingredient and supplement in Australia
Dextrose
Dextrose
Glucose, D-Glucose, E1400, Corn Sugar
Summary
Dextrose is a simple sugar derived from plant sources, typically corn or wheat. It serves as a readily digestible carbohydrate, providing a quick source of energy for pets. In pet food, dextrose is utilised in its refined, powdered form rather than as a whole food. This ensures rapid absorption and consistent quality, supporting energy needs and palatability in premium formulations.
Why it's used?
Dextrose is included as a cost-effective carbohydrate source that provides quick energy and can enhance palatability for pets. It may also serve functional roles in processing, such as aiding in ingredient blending or improving product texture.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Bright blue copper sulphate powder with a fine, slightly clumpy texture, commonly used as a mineral supplement for dogs
Copper Sulphate
Copper Sulphate
Cupric Sulphate, Blue Vitriol, Roman Vitriol, E519
Summary
Copper sulphate is an inorganic compound derived from copper, an essential trace mineral. It is primarily included in pet food to support vital physiological functions such as enzyme activity, immune health, and connective tissue formation. Copper sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and bioavailability for animal nutrition.
Why it's used?
Copper sulphate is included as a cost-effective and reliable source of essential copper, a trace mineral necessary for canine health. Its use ensures precise nutrient formulation and supports compliance with nutritional labelling standards.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Clear, glossy drop of Pharma Oil with a smooth, shiny texture on a white background for dog health products
Pharma Oil
Pharma Oil
Pharmaceutical Oil, Oleum Pharmaceuticum, Medicinal Oil, Oleum Medicinale
Summary
Pharma Oil is a refined oil derived from plant or marine sources, commonly used in premium pet foods for its concentrated supply of essential fatty acids. Its primary benefit is to support skin, coat, and joint health. Pharma Oil is not used in its raw, unprocessed state; instead, it is purified and standardised to ensure safety, stability, and optimal nutrient absorption.
Why it's used?
Pharma Oil is included as a functional fat source to provide essential fatty acids and support overall nutrient balance in the formulation. Its addition can also enhance palatability and contribute to the energy density of the product.
Fine off-white powder texture of pantothenic acid, a common dog supplement ingredient, shown in close-up detail
Pantothenic Acid
Pantothenic Acid
Vitamin B5, D-Pantothenic Acid, E101d, Calcium Pantothenate
Summary
Pantothenic acid is a water-soluble B-vitamin (vitamin B5) of synthetic origin, as it is not typically extracted directly from natural sources for pet food. It plays a crucial role in energy metabolism and the synthesis of fatty acids. In pet food, pantothenic acid is not used in its raw form but is provided as a stable compound, such as calcium pantothenate, to optimise absorption and safety.
Why it's used?
Pantothenic acid is included as an essential B vitamin to support metabolic function and overall health in pets, helping manufacturers meet nutritional requirements for complete and balanced pet food labelling. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine, dark grey-black manganese oxide powder with a slightly coarse, grainy texture used in dog supplements
Manganese Oxide
Manganese Oxide
Manganese(II) Oxide, Manganous Oxide, E172, MnO
Summary
Manganese oxide is an inorganic compound derived from the mineral manganese, an essential trace element. It is included in pet food primarily to support enzyme function, bone development, and metabolic processes. Manganese is not used in its natural metallic state; instead, it is utilised as manganese oxide to ensure safe consumption and optimal absorption by pets.
Why it's used?
Manganese oxide is included as a cost-effective source of the essential trace mineral manganese, which supports metabolic and skeletal health in pets. Its use ensures nutritional adequacy to meet regulatory labelling requirements for complete and balanced pet foods.
Bright yellow riboflavin powder with a fine, slightly grainy texture displayed in a close-up circular view
Riboflavin
Riboflavin
Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Summary
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.
Fine white thiamine powder with a slightly grainy texture, commonly used as a supplement ingredient for dogs
Thiamine
Thiamine
Vitamin B1, Aneurin, Thiamin, E101
Summary
Thiamine, also known as vitamin B1, is a water-soluble vitamin of plant origin, commonly sourced from grains and yeast. It plays a crucial role in energy metabolism and supports nervous system function in pets. Thiamine is not used in its raw or natural state but is typically utilised as thiamine mononitrate or thiamine hydrochloride to ensure stability, safety, and optimal absorption.
Why it's used?
Thiamine is included as an essential vitamin to meet nutritional requirements and prevent deficiency-related health issues in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Bright yellow menadione powder with a fine, slightly clumpy texture, used as a vitamin K supplement for dogs
Menadione
Menadione
Vitamin K3, 2-Methyl-1,4-Naphthoquinone, E325, Synkayvite
Summary
Menadione is a synthetic compound derived from vitamin K, specifically classified as vitamin K3. It is not found in its natural form but is utilised in pet food as a stabilised, water-soluble compound to ensure consistent vitamin K activity. Menadione’s primary purpose is to support normal blood clotting and bone health, as natural vitamin K sources can be unstable during processing.
Why it's used?
Menadione is included as a cost-effective, synthetic source of vitamin K to ensure nutritional adequacy in pet food formulations. Its use helps manufacturers meet regulatory vitamin requirements without relying on more expensive or less stable natural sources.
Fine white powder of pyridoxine with a slightly textured surface, used as a supplement ingredient for dogs
Pyridoxine
Pyridoxine
Vitamin B6, 3-Hydroxy-4,5-Bis(Hydroxymethyl)-2-Methylpyridine, E101a, Pyridoxol
Summary
Pyridoxine, commonly known as vitamin B6, is a water-soluble vitamin of synthetic origin used in pet foods. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. Pyridoxine is not used in its natural plant-derived form but is instead utilised as pyridoxine hydrochloride, a stable compound that ensures safety, consistency, and optimal absorption in pet diets.
Why it's used?
Pyridoxine is included as a vitamin B6 source to meet nutritional requirements and support metabolic functions in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine off-white calcium iodate powder with a soft, slightly grainy texture, commonly used in dog health supplements
Calcium Iodate
Calcium Iodate
Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous
Summary
Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.
Why it's used?
Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.
Light beige selenium powder with a fine, slightly clumpy texture, shown as a common dog supplement ingredient
Selenium
Selenium
Selen, E578, Atomic Number 34, Se
Summary
Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.
Why it's used?
Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Bright pink, fine powder texture of cyanocobalamin, a vitamin B12 supplement commonly used for dogs
Cyanocobalamin
Cyanocobalamin
Vitamin B12, Cobalamin, E101a, Cobamide
Summary
Cyanocobalamin is a synthetic form of vitamin B12, an essential water-soluble vitamin originally derived from animal sources. It is primarily included in pet food to support nerve function, red blood cell formation, and overall metabolic health. Cyanocobalamin is not used in its natural state; instead, it is utilised as a stable, bioavailable compound to optimise absorption and ensure dietary adequacy.
Why it's used?
Cyanocobalamin is included as a cost-effective, stable form of vitamin B12 to ensure nutritional adequacy and meet labelling requirements for complete and balanced pet food. Its synthetic nature allows for consistent dosing and extended shelf life compared to natural sources.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Too vague to identify
Flavours
Flavours
Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation
Summary
Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.
Why it's used?
Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.
Golden orange salmon oil in a glossy, smooth puddle, showing its rich texture and fresh, vibrant appearance
Salmon Oil
Salmon Oil
Fish Oil (Salmo Spp.), Salmo Spp. Oil, Salmonidae Oil, Omega-3 Marine Oil (Salmo Spp.)
Summary
Salmon oil is a nutrient-rich oil derived from the tissues of salmon, an animal source. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Salmon oil is utilised in its extracted liquid form, rather than as whole fish, to optimise absorption and deliver concentrated nutritional benefits.
Why it's used?
Salmon oil is included as a source of omega-3 fatty acids to support skin and coat health, which can enhance the nutritional profile of the product. Its presence also serves as a marketing feature, appealing to consumers seeking premium or functional ingredients.
Fine off-white pectin powder with a soft, slightly grainy texture, commonly used as a natural thickener in dog food
Pectin
Pectin
E440, E440(i), Pectic Polysaccharide, Pectine
Summary
Pectin is a soluble dietary fibre derived from plant sources, most commonly fruits such as apples and citrus. It is primarily included in pet food to support digestive health by promoting healthy gut motility and stool quality. Rather than being used in its raw plant form, pectin is utilised as a purified extract to optimise its functional benefits and ensure consistent quality.
Why it's used?
Pectin is included as a natural gelling and thickening agent to improve the texture and consistency of pet food products. It also serves as a stabiliser, helping to maintain product integrity during storage and extend shelf life.
Fine off-white guar gum powder with a soft, slightly textured surface, commonly used as a thickener in dog food
Guar Gum
Guar Gum
Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour
Summary
Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.
Why it's used?
Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.
Light beige cellulose powder with a fine, soft texture, commonly used as a fibre ingredient in dog food
Cellulose
Cellulose
Beta-Glucan Homopolysaccharide, E460, Microcrystalline Cellulose, Plant Fibre
Summary
Cellulose is a plant-derived carbohydrate sourced primarily from the cell walls of fibrous plants. It serves as an insoluble dietary fibre in pet food, supporting healthy digestion and promoting optimal stool quality. Cellulose is not used in its raw plant form but is processed into a purified, food-grade powder to ensure consistency, safety, and effective fibre delivery in formulated diets.
Why it's used?
Cellulose is included as a cost-effective fibre source to promote digestive health and regulate stool quality in pet food formulations. It also serves as a bulk-adding agent, helping to control calorie density without significantly impacting palatability.
Fine white powder of sodium chloride with a smooth, crystalline texture, commonly used in dog food ingredients
Sodium Chloride
Sodium Chloride
Table Salt, Rock Salt, Halite, E524
Summary
Sodium chloride is a mineral compound commonly known as table salt, sourced from either natural salt deposits or seawater. It is primarily included in pet food to maintain electrolyte balance and support normal nerve and muscle function. Sodium chloride is not used in its raw mineral form but is utilised as a purified compound to ensure safety, palatability, and optimal absorption.
Why it's used?
Sodium chloride is included as an essential mineral to meet pets’ dietary sodium requirements and to enhance palatability. It also functions as a preservative, helping to maintain product stability and extend shelf life.
Fine white powder texture of sodium stearyl lactylate, a common dog food and supplement ingredient
Sodium Stearyl Lactylate
Sodium Stearyl Lactylate
E481, Sodium Stearoyl Lactylate, SSL, Stearoyl-2-Lactylate Sodium
Summary
Sodium stearyl lactylate is a compound derived from the esterification of lactic acid (plant origin) and stearic acid (typically plant or animal origin), combined with sodium. It is primarily used as an emulsifier to improve texture and moisture retention in pet foods. Sodium stearyl lactylate is not used in its natural raw state but is utilised as a safe, food-grade compound to optimise product consistency.
Why it's used?
Sodium stearyl lactylate is included as an emulsifier to improve the texture and consistency of pet food products, ensuring uniform mixing of fats and water-based ingredients. Its use also enhances product stability and shelf life, supporting efficient large-scale manufacturing.
Clear, slightly off-white liquid drop of acetic acid with a smooth texture, used in dog health products
Acetic Acid
Acetic Acid
Ethanoic Acid, E260, Glacial Acetic Acid, Vinegar Acid
Summary
Acetic acid is an organic compound derived from plant fermentation, most commonly found in vinegar. In pet food, its primary function is as a preservative, helping to inhibit the growth of harmful bacteria and extend shelf life. Acetic acid is not used in its raw, concentrated form; instead, it is incorporated in a diluted, food-grade solution to ensure safety and palatability.
Why it's used?
Acetic acid is included as a preservative to inhibit microbial growth and extend the shelf life of pet food products. It may also be used to adjust pH levels, optimising product stability and safety.
Dark green spirulina powder with a fine, textured surface, used as a natural supplement for dogs
Spirulina Powder
Spirulina Powder
Arthrospira Platensis, Arthrospira Maxima, Blue-Green Algae Powder, Cyanobacteria Powder
Summary
Spirulina powder is a nutrient-dense supplement derived from blue-green algae, a type of aquatic plant. It is primarily included in pet food for its high protein content and rich supply of vitamins, minerals, and antioxidants, supporting overall health and immune function. Spirulina is used in its natural, dried powder form, ensuring optimal nutrient availability and digestibility for pets.
Why it's used?
Spirulina powder is included as a nutrient-dense ingredient to enhance the product’s nutritional profile with natural vitamins, minerals, and antioxidants. It also serves as a label-friendly addition that appeals to health-conscious consumers seeking superfood ingredients in pet food.
Fine white powder form of ascorbic acid, a vitamin C supplement for dogs, shown with a smooth, soft texture
Ascorbic Acid
Ascorbic Acid
L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone, 3-Keto-L-Gulofuranolactone
Summary
Ascorbic acid, commonly known as vitamin C, is a synthetic compound derived from plant sources such as corn or sugar beets. It serves as an antioxidant and supports immune function in pets. Ascorbic acid is not used in its natural fruit or vegetable form but is instead utilised as a purified compound to ensure stability, safety, and optimal absorption in pet food formulations.
Why it's used?
Ascorbic acid is included as an antioxidant to help preserve the freshness and extend the shelf life of pet food products. It may also be used to support label claims related to vitamin C content for marketing purposes.
Too vague to identify
Hydrolysed Vegetable Protein
Hydrolysed Vegetable Protein
Acid-Hydrolysed Vegetable Protein, Enzymatically Hydrolysed Vegetable Protein, HVP, Plant Protein Hydrolysate
Summary
Hydrolysed vegetable protein is a plant-derived ingredient produced by breaking down vegetable proteins into smaller peptides and amino acids through hydrolysis. Its primary purpose is to enhance palatability and provide a readily digestible source of protein. Rather than being used in its original whole food form, it is utilised in a hydrolysed state to optimise digestibility and reduce allergenic potential.
Why it's used?
Hydrolysed vegetable protein is included as a cost-effective source of amino acids and to enhance palatability through the creation of savoury flavours. It also allows manufacturers to optimise protein content while maintaining a desirable product texture and appearance.
Fine, deep purple blueberry powder in a soft, velvety mound, highlighting its rich colour and smooth texture
Blueberry Powder
Blueberry Powder
Vaccinium Corymbosum Powder, Blueberry Fruit Powder, Vaccinium Corymbosum Fruit Powder, Blueberry Extract Powder
Summary
Blueberry powder is a plant-derived ingredient made by drying and finely grinding whole blueberries. It is primarily included in pet food for its rich antioxidant content, supporting immune health and overall wellbeing. Blueberry powder is used in its natural form, retaining the beneficial phytonutrients, vitamins, and fibre found in fresh blueberries, while offering improved shelf stability and ease of incorporation into formulations.
Why it's used?
Blueberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with antioxidants and natural nutrition. It may also provide a minor functional benefit as a source of vitamins and antioxidants, though typically at low inclusion rates.
Fine white powder texture of potassium sorbate, a common dog food preservative, shown in close-up detail
Potassium Sorbate
Potassium Sorbate
E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid
Summary
Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.
Why it's used?
Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.
Bright yellow-orange turmeric extract powder with a fine, textured surface, commonly used in dog supplements
Turmeric Extract
Turmeric Extract
Curcuma Longa Extract, Curcuma Longa L. Extract, Turmeric Root Extract, E100
Summary
Turmeric extract is a concentrated derivative of the turmeric root, a plant native to South Asia. It is primarily included in pet food for its antioxidant and anti-inflammatory properties, supporting joint health and immune function. Rather than using the whole root, turmeric is utilised in extract form to standardise and optimise the active compound curcumin for enhanced efficacy and absorption in pets.
Why it's used?
Turmeric extract is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants. Its presence supports marketing claims of added functional benefits, though it is typically used in small amounts with minimal direct impact on pet health.
Fine, light brown Naturox® powder with a smooth, even texture, commonly used as a natural antioxidant in dog food
Naturox®
Naturox®
Mixed Tocopherols, E306, Tocopherol-Rich Extract, Tocopherols Concentrate
Summary
Naturox® is a proprietary blend of natural antioxidants derived primarily from plant sources such as rosemary extract, mixed tocopherols (vitamin E), and citric acid. Its main purpose is to preserve the freshness and stability of pet food by preventing fat oxidation. Naturox® is not a whole food but a formulated mixture, specifically utilised in its blended form to optimise efficacy and safety.
Why it's used?
Naturox® is included as a natural antioxidant to help preserve fats and oils in pet food, thereby extending shelf life and maintaining product freshness. Its use also supports "label-friendly" marketing by replacing synthetic preservatives with a more consumer-acceptable alternative.

About

Brand
Pure Animal Wellbeing
Company
RedDog Pet Nutrition
Manufactured
Australia
Type
Chew
Life Stage
All Life Stages
Breed Size
All Breeds

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About the Brand

Pure Animal Wellbeing

PAW is a vet founded Australian pet health brand offering science-backed supplements, dermatology shampoos, wound care, and joint support for dogs and cats.

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