Urinary and Kidney Powder Supplement

Urtica Dioica Seed, Urtica Dioica Semen, Stinging Nettle Seed, Urtica Seed

Nettle seed is derived from the seeds of the stinging nettle plant (Urtica dioica), a botanical ingredient valued for its nutritional profile. It is primarily included for its rich content of essential fatty acids, antioxidants, and micronutrients that support overall health. Nettle seed is used in its natural, whole form, ensuring the retention of its beneficial compounds and bioactive properties.

Nettle seed is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with natural wellness trends. Its presence may also allow manufacturers to differentiate their product in a competitive market, despite limited evidence of direct functional benefits for pets.

Althaea Officinalis, Althaea Root, Althea Root, White Mallow Root

Marshmallow root is a plant-derived ingredient sourced from the Althaea officinalis plant. It is primarily included in pet food for its soothing properties, supporting digestive health and aiding in the management of gastrointestinal irritation. Marshmallow root is used in its natural, dried form, ensuring pets benefit from its natural mucilage content, which helps to maintain gut comfort and overall wellbeing.

Marshmallow root is included as a label-friendly ingredient to appeal to consumers seeking natural or holistic additives. It may also be used for its potential functional properties as a source of dietary fibre or to support digestive health claims.

Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry

Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.

Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.

Taraxacum Officinale, Taraxaci Radix, Taraxacum Root, Radix Taraxaci

Dandelion root is a plant-derived ingredient sourced from the root of the dandelion (Taraxacum officinale). It is primarily included in pet food for its prebiotic fibre content, which supports digestive health and beneficial gut bacteria. Dandelion root is used in its natural, dried form, ensuring pets receive its nutritional benefits without chemical alteration or synthetic processing.

Dandelion root is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with digestive and antioxidant benefits. Its presence can enhance product marketing without significantly impacting the nutritional profile for pets.

D-Mannose, D-Mannopyranose, D-(+)-Mannose, Hexose

Mannose is a simple sugar (monosaccharide) derived from plant sources such as cranberries and other fruits. It serves primarily as a functional ingredient to support urinary tract health by inhibiting the adhesion of certain bacteria. Mannose is used in its natural form as a whole food-derived carbohydrate, ensuring optimal bioavailability and safety for inclusion in premium pet food formulations.

Mannose is included as a functional carbohydrate to support urinary tract health and may also serve as a prebiotic to promote digestive wellbeing. Its presence can enhance the product’s nutritional profile and appeal to health-conscious consumers.

Trisodium Citrate, E331, Trisodium Salt Of Citric Acid, Citric Acid Trisodium Salt

Sodium citrate anhydrous is a compound derived from citric acid, typically sourced from plant materials such as corn or sugar beets. It serves primarily as a buffering agent, helping to regulate acidity and maintain optimal pH levels in pet food. Rather than being used in its natural mineral state, sodium is utilised in the form of sodium citrate for improved safety, stability, and absorption.

Sodium citrate anhydrous is included as a functional ingredient to regulate acidity and maintain pH balance, which helps optimise product stability and extend shelf life. It may also act as a preservative to inhibit spoilage and maintain palatability.

Glucose, D-Glucose, E1400, Corn Sugar

Dextrose is a simple sugar derived from plant sources, typically corn or wheat. It serves as a readily digestible carbohydrate, providing a quick source of energy for pets. In pet food, dextrose is utilised in its refined, powdered form rather than as a whole food. This ensures rapid absorption and consistent quality, supporting energy needs and palatability in premium formulations.

Dextrose is included as a cost-effective carbohydrate source that provides quick energy and can enhance palatability for pets. It may also serve functional roles in processing, such as aiding in ingredient blending or improving product texture.

Silica, E551, Silicon(IV) Oxide, Quartz

Silicon dioxide is a naturally occurring mineral compound derived from the element silicon, commonly found in sand and quartz. In pet food, it serves primarily as an anti-caking agent, helping to prevent clumping and maintain product consistency. Silicon dioxide is not used in its raw mineral form; instead, it is utilised as a purified, food-grade compound to ensure safety and effective functionality.

Silicon dioxide is included as an anti-caking agent to prevent clumping and ensure consistent texture during manufacturing and storage. Its use helps maintain product flowability and stability without affecting palatability or nutritional value.

Artificial Beef Flavour, Beef Flavouring, Beef Flavoured Substance, Simulated Beef Flavour

Beef flavour is a palatant derived from animal sources, designed to mimic the taste and aroma of beef. Its primary purpose is to enhance the palatability of pet food, encouraging consistent consumption. Rather than using whole beef, beef flavour is typically produced through natural or artificial flavouring compounds, ensuring safety, stability, and uniformity in the final product.

Beef flavour is included as a palatability enhancer to increase the appeal of the product to dogs. It provides a cost-effective way to impart a desirable taste without the need for actual beef content.