Turkey and Chicken Air Dried Dog Food

Turkey is a lean animal protein sourced from domesticated birds, commonly used in premium pet foods. It provides essential amino acids to support muscle maintenance and overall health. Turkey is included in its natural, whole food form, offering a highly digestible protein source along with important vitamins and minerals. Its use helps optimise palatability and nutritional value in pet diets.

Turkey is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking premium or novel protein options.

Chicken heart is an animal-derived ingredient sourced from the heart muscle of chickens. It is primarily included in pet food for its rich protein content and as a natural source of essential vitamins and minerals, such as iron and B vitamins. Chicken heart is used in its natural, whole-food form, providing highly bioavailable nutrients to support overall health and vitality in pets.

Chicken heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.

Chicken gizzard is a muscular organ sourced from poultry, classified as an animal-based ingredient. It is valued for its high protein content and essential micronutrients, supporting muscle maintenance and overall vitality in pets. Chicken gizzard is incorporated in its natural, whole-food form, ensuring optimal nutrient availability and digestibility for companion animals. This ingredient contributes both flavour and nutritional diversity to premium pet foods.

Chicken gizzard is included as a nutrient-dense organ meat to enhance the protein content and amino acid profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking natural, whole-food components in pet food.

Chicken liver is an animal-derived organ meat sourced from chickens. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Chicken liver is used in its natural, whole food form, providing both palatability and nutritional density to support overall pet health.

Chicken liver is included as a highly palatable and nutrient-dense protein source, providing essential vitamins and minerals to enhance the nutritional profile of the product. Its inclusion can also support marketing claims related to quality animal ingredients.

Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.

Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.

Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.

Bone powder is a finely ground animal-derived ingredient, typically sourced from the bones of livestock such as cattle or poultry. It serves as a concentrated source of essential minerals, particularly calcium and phosphorus, supporting skeletal health in pets. Bone powder is not used in its raw, whole form; instead, it is processed into a safe, digestible powder to optimise nutrient absorption.

Bone powder is included as a cost-effective source of minerals, particularly calcium and phosphorus, to support nutritional requirements in pet food. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or whole-animal components.

Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.

Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Chlorella is a type of freshwater green algae of plant origin, valued for its rich nutrient profile, including protein, vitamins, and chlorophyll. It is primarily included in pet food for its antioxidant properties and to support immune health. Chlorella is used in its natural, whole-cell form, ensuring pets benefit from its complete nutritional spectrum as found in nature.

Chlorella is included as a nutrient-dense algae to enhance the micronutrient profile and provide a natural source of vitamins, minerals, and antioxidants. Its presence also serves a marketing function, appealing to consumers seeking superfood ingredients in pet food formulations.

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.