Adult Sensitive Raw Dog Food

Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.

Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.

Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.

Asian Sea Bass, Giant Perch, Lates Calcarifer, Palmer Perch

Barramundi is a freshwater and saltwater fish native to Australia and Southeast Asia, classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and beneficial omega-3 fatty acids, supporting muscle maintenance and skin health. Barramundi is used in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets.

Barramundi is included as a premium animal protein source to enhance the nutritional profile and market appeal of the product. Its presence supports high-protein labelling claims and attracts consumers seeking novel or sustainable fish ingredients.

Perca Fluviatilis, European Perch, Common Perch, Perca Spp.

Perch is a freshwater fish species used as a source of animal protein in dog food. It is typically included as whole fish, fish meal, or fish oil derived from perch. Perch provides essential amino acids, omega-3 fatty acids, and important micronutrients that support muscle maintenance, skin and coat health, and overall wellbeing in dogs. When properly processed and included at appropriate levels, perch is considered safe and nutritious, with no specific risks identified for dogs.

Perch is included in dog food formulations for the Australian market primarily as a novel protein source, offering an alternative for dogs with sensitivities to more common meats while also allowing manufacturers to differentiate their products. Its use may also be influenced by regional availability and cost considerations compared to other fish species.

Lutjanus Spp., Red Snapper, Northern Red Snapper, Lutjanidae

Snapper is a marine fish sourced from Australian waters and classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and essential omega-3 fatty acids, which support muscle maintenance and skin health. Snapper is used in its natural, whole food form, providing a palatable and nutrient-rich addition to premium pet diets.

Snapper is included as a high-quality animal protein source to enhance the nutritional profile and market appeal of the product. Its presence supports premium positioning and may attract consumers seeking novel or species-specific proteins for their pets.

Ovine Heart, Sheep Heart, Ovis Aries Heart, Ovis Aries Cardiac Muscle

Lamb heart is an animal-derived ingredient sourced from the heart muscle of lambs. It is included in pet food primarily for its high-quality protein and rich supply of essential nutrients such as B vitamins, iron, and taurine, supporting muscle health and overall vitality. Lamb heart is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.

Lamb heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking premium or species-appropriate ingredients in pet food formulations.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo

Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.

Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Ovine Kidney, Sheep Kidney, Renis Ovis, Ovis Aries Kidney

Lamb kidney is an animal-derived organ meat sourced from sheep. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and zinc, supporting overall health and vitality. Lamb kidney is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for pets.

Lamb kidney is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting a "whole prey" or biologically appropriate marketing position. Its inclusion can enhance the nutritional profile and appeal to consumers seeking premium, species-appropriate diets for their pets.

Ovine Trachea, Sheep Trachea, Ovis Aries Trachea, Ovine Windpipe

Lamb trachea is an animal-derived ingredient sourced from the windpipe of lambs. It is primarily included in pet food for its natural content of glucosamine and chondroitin, which support joint health and mobility. Lamb trachea is used in its natural, whole form, providing both nutritional value and a source of natural chewing enjoyment for pets.

Lamb trachea is included as a natural source of glucosamine and chondroitin, supporting joint health claims for marketing purposes. It also serves as a palatable, protein-rich ingredient that appeals to pet owners seeking minimally processed, species-appropriate components.

Sus Scrofa Domesticus, Porcine Meat, Swine Meat, Domestic Pig Meat

Pork meat is the muscle tissue derived from pigs and is classified as an animal-based ingredient. It serves as a high-quality source of protein and essential amino acids, supporting muscle maintenance and overall health in pets. In pet food, pork meat is used in its natural form, providing highly digestible nutrients and contributing to palatability and energy content.

Pork meat is included as a primary animal protein source to support muscle development and overall nutrition in pet food formulations. Its use can also enhance palatability, making the product more appealing to pets.

Porcine Cartilage, Sus Scrofa Cartilage, Swine Cartilage, Sus Scrofa

Pork cartilage is a structural tissue derived from pigs (animal origin), commonly included in pet foods for its natural source of collagen and glucosamine, which support joint health and mobility. It is used in its natural form, providing both nutritional and functional benefits. Pork cartilage also contributes to palatability and texture, making it a valuable ingredient in premium pet diets.

Pork cartilage is included as a natural source of glucosamine and chondroitin, which are marketed for joint health benefits in pets. Its presence can enhance the product’s appeal to consumers seeking functional ingredients while utilising animal by-products efficiently.

Lard, Rendered Pig Fat, Sus Scrofa Domesticus Fat, E472e

Pork fat is an animal-derived ingredient obtained from the rendered adipose tissue of pigs. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. In pet food, pork fat is used in its natural rendered form, not as a raw or unprocessed fat, to optimise palatability and nutrient absorption.

Pork fat is included as a highly palatable and energy-dense ingredient, enhancing flavour to increase acceptance among pets. It also serves as a cost-effective source of essential fatty acids, supporting skin and coat health.

Malus Domestica, Pyrus Malus, Malus Pumila, E Malus

Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.

Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Fragaria × Ananassa, Garden Strawberry, Fragaria Ananassa, Fragaria Spp.

Strawberry is a plant-derived fruit known for its vibrant red colour and natural sweetness. In pet food, strawberry is primarily included as a source of dietary fibre, antioxidants, and vitamin C, supporting immune health and overall wellbeing. Strawberry is used in its natural, whole form, ensuring pets benefit from its full nutritional profile without synthetic alteration.

Strawberry is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a minor source of antioxidants and vitamins, supporting marketing claims of added nutritional benefits.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

L-Amino Acids, α-Amino Acids, Proteinogenic Amino Acids, E620-E640

Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.

Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.

Citrus Sinensis, Sweet Orange, Navel Orange, Valencia Orange

Orange is a citrus fruit of plant origin, valued for its rich vitamin C content and natural antioxidants. In pet food, orange is primarily included to support immune health and provide dietary fibre. This ingredient is used in its natural form, typically as dried or powdered orange, ensuring pets benefit from its nutrients and bioactive compounds without synthetic alteration.

Orange is included as a natural source of vitamins, particularly vitamin C, and antioxidants, which can be highlighted for marketing purposes to appeal to health-conscious consumers. It may also contribute to palatability and provide a label-friendly ingredient that enhances the perceived nutritional value of the product.

Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli

Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.

Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Lucerne, Medicago Sativa, Lucerne Grass, Purple Medick

Alfalfa is a nutrient-rich plant ingredient derived from the Medicago sativa species, commonly used in premium pet foods. It serves as a natural source of dietary fibre, vitamins, and minerals, supporting digestive health and overall wellbeing. Alfalfa is included in its natural, dried form, ensuring pets benefit from its full spectrum of nutrients without synthetic alteration.

Alfalfa is included as a cost-effective source of plant protein, fibre, and micronutrients, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or wholesome additions in pet food.

Live Microorganisms, Beneficial Bacteria, Lactic Acid Bacteria, Bifidobacterium Spp.

Probiotics are live microorganisms, typically derived from beneficial bacterial strains, that are added to pet food to support digestive health and maintain a balanced gut microbiome. Their primary function is to promote healthy digestion and enhance immune function. Probiotics are not used in their natural, raw state but are carefully cultured and stabilised to ensure viability and efficacy when incorporated into pet food formulations.

Probiotics are included to support digestive health and promote a balanced gut microbiome in pets, which can be a key marketing point for health-conscious consumers. Their addition also allows manufacturers to differentiate products in a competitive market by highlighting functional health benefits.

Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum

Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.

Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Ispaghula, Ispaghula Husk, Plantago Ovata, Blond Psyllium

Psyllium is a plant-derived ingredient sourced from the husks of Plantago ovata seeds. It is primarily included in pet food for its high soluble fibre content, which supports digestive health and helps regulate bowel movements. Psyllium is used in its natural husk form, allowing pets to benefit from its gentle bulking and water-absorbing properties to optimise gastrointestinal function.

Psyllium is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a bulk-adding agent, helping to optimise stool quality and moisture content.

Microalgae, Phytoplankton, Algae Biomass, Microphyte

Marine microalgae are microscopic, plant-like organisms sourced from ocean environments. They are primarily included in pet food for their rich content of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development. Marine microalgae are used in their natural, whole-cell form, ensuring bioavailability and safety while providing a sustainable alternative to traditional fish-based omega-3 sources.

Marine microalgae are included as a sustainable and nutrient-dense source of omega-3 fatty acids, supporting claims of enhanced skin, coat, and cognitive health. Their use also allows manufacturers to market the product as environmentally friendly and innovative, appealing to eco-conscious consumers.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Arthrospira Platensis, Arthrospira Maxima, Blue-Green Algae, E161b

Spirulina is a blue-green algae derived from freshwater sources and is classified as a plant-based ingredient. It is primarily included in pet food for its rich protein content and as a source of essential vitamins, minerals, and antioxidants, supporting immune health and vitality. Spirulina is used in its natural, dried whole-food form, ensuring optimal nutrient availability and digestibility for pets.

Spirulina is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a nutrient-rich superfood. It may also provide trace micronutrients and natural colour, supporting marketing claims of added nutritional value.