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Back to ExploreTrue Blue
Essentials Aussie Beef Dry Dog Food

Overview

True Blue Essentials Aussie Beef Dry Dog Food is an adult dry kibble made in Australia, with locally sourced Australian beef as the lead ingredient. The grain-inclusive recipe is formulated to meet AAFCO nutrient profiles for adult maintenance. Contains chicken broth; not suitable for poultry-sensitive dogs.


Nutritional Analysis

Protein
20
%
0%
Fat
10
%
0%
Energy
320
0
 kcal/100g

Ingredients

Beef Meal, Cereals (Wheat and/or Sorghum), Beef Fat, Chicken Broth, Salt, Vitamins, Minerals, Natural Antioxidants.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Beef meal shown as a fine, dry brown powder with a slightly coarse texture, commonly used in dog food ingredients
Beef Meal
Beef Meal
Rendered Beef, Dried Rendered Bovine Protein, Rendered Bovine Meal, Bovine Meal
Summary
Beef meal is a concentrated protein ingredient derived from rendered beef, an animal source. It is produced by cooking and drying beef tissues to remove most of the moisture and fat, resulting in a nutrient-dense powder. Beef meal is primarily included in pet food to provide high-quality protein and essential amino acids. It is not used in its natural form but as a processed, rendered meal for digestibility and nutrient consistency.
Why it's used?
Beef meal is included as a concentrated protein source that provides essential amino acids while allowing for efficient nutrient delivery in a cost-effective manner. Its dehydrated form also optimises product stability and shelf life compared to fresh meat.
Golden wheat grains with smooth, oval shapes and glossy texture arranged in a neat circle on a white background
Wheat
Wheat
Triticum Spp., Common Wheat, Bread Wheat, Triticum Aestivum
Summary
Wheat is a cereal grain derived from the seeds of the Triticum plant, making it a plant-based ingredient. It is primarily included in pet food as a source of carbohydrates for energy, as well as dietary fibre and some essential nutrients. Wheat is used in its natural, milled form, such as whole wheat or wheat flour, to optimise digestibility and nutritional value.
Why it's used?
Wheat is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together for structural integrity. It also serves as a bulk-adding agent, optimising production costs while maintaining product texture.
Round, pale yellow sorghum grains with a smooth, glossy texture clustered together on a white background
Sorghum
Sorghum
Sorghum Bicolor, Great Millet, Guinea Corn, Jowar
Summary
Sorghum is a cereal grain derived from the Sorghum bicolor plant, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, providing sustained energy and dietary fibre. Sorghum is used in its natural, whole grain form, which helps maintain its nutritional integrity and supports digestive health in pets.
Why it's used?
Sorghum is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. Its use can also support stable product texture and is often chosen for its label-friendly, gluten-free profile.
Creamy, pale yellow beef fat with a smooth, glossy texture, shown as a nutritious ingredient for dog food
Beef Fat
Beef Fat
Rendered Beef Fat, Tallow, Bovine Fat, Bos Taurus Fat
Summary
Beef fat is an animal-derived ingredient obtained from the adipose tissue of cattle. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. In pet food, beef fat is typically rendered and purified rather than used in its raw form, ensuring safety, palatability, and optimal nutrient absorption for companion animals.
Why it's used?
Beef fat is included as a cost-effective source of animal-derived energy and to enhance palatability, making the product more appealing to pets. It also contributes to the overall fat content required for nutritional balance in pet food formulations.
Golden, clear chicken broth with a smooth, glossy texture forming a round puddle on a white background
Chicken Broth
Chicken Broth
Chicken Stock, Gallus Gallus Domesticus Broth, Gallus Gallus Domesticus Stock, Poulet Broth
Summary
Chicken broth is a liquid derived from simmering chicken meat and bones, making it an animal-based ingredient. It is primarily included in pet food to enhance palatability and provide moisture, supporting hydration. Chicken broth is used in its natural, cooked liquid form, not as a dehydrated or powdered extract, ensuring both flavour and nutrient retention in the final product.
Why it's used?
Chicken broth is included to enhance palatability and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that signals quality and wholesomeness to consumers.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

About


Manufactured
Australia
Type
Kibble
Life Stage
Adult
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS


Dairy Free
Soy Free

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About the Brand

True Blue

True Blue is Australian-made, Australian-owned pet food built for dogs that work hard and deserve to eat well. Find a stockist near you and see what genuine Aussie know-how looks like in a bowl.


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