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Home
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WAG (Watch & Grow)
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Plant Based Jerky Dog Treats

Plant Based Jerky Dog Treats

WAG (Watch & Grow)
4.4
(
9
)
WAG Plant Based Jerky is a chewy, meat-free treat made from sustainably farmed fruit and vegetables, including sweet potato, blueberries, turmeric, and rosehip. Free from artificial additives and nasties; can be broken into smaller pieces for training use. Hypoallergenic and suited to dogs with sensitivities or intolerances to animal proteins. The inclusion of turmeric and blueberries provides antioxidant compounds. Does not provide the protein profile of meat-based jerky and is intended as a complementary reward within a balanced diet.
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Overview
Ingredients
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Size 1
100g

Overview

WAG Plant Based Jerky is a chewy, meat-free treat made from sustainably farmed fruit and vegetables, including sweet potato, blueberries, turmeric, and rosehip. Free from artificial additives and nasties; can be broken into smaller pieces for training use.

Hypoallergenic and suited to dogs with sensitivities or intolerances to animal proteins. The inclusion of turmeric and blueberries provides antioxidant compounds. Does not provide the protein profile of meat-based jerky and is intended as a complementary reward within a balanced diet.

Ingredients

Sweet Potato, Tapioca Starch, Peanut Butter, Blueberries, Glycerine, Gelatin, Gum Arabic, Turmeric, Antioxidants, Rosehip, Natamycin.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Fine white powdery tapioca starch with a soft, fluffy texture, commonly used as a dog food ingredient
Tapioca Starch
Tapioca Starch
Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch
Summary
Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.
Why it's used?
Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.
Creamy peanut butter spread in a smooth swirl, light brown colour with glossy, thick texture on a flat surface
Peanut Butter
Peanut Butter
Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter
Summary
Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.
Why it's used?
Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Clear, slightly viscous drop of glycerine with a smooth, glossy texture on a white background
Glycerine
Glycerine
Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol
Summary
Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.
Why it's used?
Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.
Fine, pale yellow gelatine powder with a smooth, slightly grainy texture, commonly used in dog supplements
Gelatine
Gelatine
Gelatin, E441, Hydrolysed Collagen, Collagen Hydrolysate
Summary
Gelatine is a protein derived from animal collagen, typically sourced from the skin, bones, and connective tissues of cattle or pigs. It serves as a gelling agent, providing structure and texture to pet foods while also contributing to protein content. Gelatine is not used in its raw animal form but is processed and purified to ensure safety, digestibility, and optimal functional performance.
Why it's used?
Gelatine is included as a functional binding and gelling agent to improve the texture and cohesiveness of pet food products. It also serves as a cost-effective protein source that can enhance palatability.
Fine off-white gum arabic powder with a soft, slightly grainy texture, shown as a natural dog food ingredient
Gum Arabic
Gum Arabic
Acacia Senegal, Acacia Seyal, E414, Acacia Gum
Summary
Gum Arabic is a natural plant-derived gum obtained from the sap of Acacia trees, primarily Acacia senegal and Acacia seyal. It serves as a functional ingredient in pet food, acting as a stabiliser, emulsifier, and source of soluble dietary fibre. Gum Arabic is used in its natural, dried exudate form, ensuring safety and optimal digestibility for companion animals.
Why it's used?
Gum Arabic is included as a stabilising and thickening agent to improve the texture and consistency of pet food products. It also helps to maintain ingredient suspension and extend shelf life, supporting product quality during storage and distribution.
Bright yellow turmeric powder with a fine, slightly grainy texture, commonly used as a natural dog supplement
Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Why it's used?
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.
Too vague to identify
Antioxidants
Antioxidants
Antioxidant Agents, Free Radical Scavengers, E306, E321
Summary
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Why it's used?
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.
Finely ground rosehip powder in a rich reddish-brown colour with a smooth texture, used in dog health supplements
Rosehip
Rosehip
Rosa Canina, Rose Haw, Dog Rose, Cynosbati
Summary
Rosehip is the fruit of the wild rose plant, primarily sourced from Rosa canina. It is included in pet food for its rich content of vitamin C, antioxidants, and dietary fibre, supporting immune health and overall wellbeing. Rosehip is used in its natural, dried, and ground form, ensuring pets benefit from its nutrients as they occur in the whole fruit.
Why it's used?
Rosehip is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to immune health, despite limited direct benefits for pets at typical inclusion rates.
Fine off-white natamycin powder with a soft, smooth texture, used as a natural antifungal for dogs
Natamycin
Natamycin
Pimaricin, E235, Streptomyces Natalensis
Summary
Natamycin is a naturally occurring antifungal compound derived from the bacterium *Streptomyces natalensis*. It is primarily utilised in pet food as a preservative to inhibit the growth of moulds and yeasts, thereby extending shelf life and maintaining product safety. Natamycin is not used in its raw microbial form; instead, it is purified and applied as a food-grade additive for optimal efficacy and safety.
Why it's used?
Natamycin is included as a preservative to inhibit the growth of moulds and yeasts, thereby extending the product’s shelf life and maintaining quality during storage. Its use helps manufacturers ensure product stability without significantly altering flavour or appearance.

About

Brand
WAG (Watch & Grow)
Company
APTCO
Manufactured
Australia
Type
Jerky/Strip
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

Product Tags

Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

WAG (Watch & Grow)

WAG provides natural and sustainably sourced air dried treats for dogs including long lasting chews and single ingredient snacks. Explore their full range of ethically sourced kangaroo jerky and deer antlers to give your dog a healthy and boredom busting treat.

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Plant Based Jerky Dog Treats
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4.4
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