NOTICE:
Discontinued
March 2026: This product appears to have been discontinued or may no longer be available through major Australian retailers. We are monitoring the situation and will update this listing if availability changes.
Overview
Ziwi Peak Freeze Dried Booster Raw Superboost Beef for Dogs is a premium meal enhancer featuring ethically sourced, grass-fed beef from New Zealand.
This raw inspired formula is designed to complement a daily diet for dogs of all life stages, providing a concentrated source of animal based nutrition. The recipe is crafted using a gentle freeze drying process that preserves the integrity of vital nutrients and enzymes for optimal health.
It incorporates functional superfoods and live probiotics to support digestive wellness, heart health, and joint mobility without the use of synthetic fillers. This booster is characterised by its lightweight, freeze dried texture and is intended to be utilised as a daily topper to increase the nutritional density of standard meals.
Ziwi Peak Freeze Dried Booster Raw Superboost Beef for Dogs is available in various pack sizes and occupies a premium position in the Australian market as a targeted health supplement.
Nutritional Analysis
Protein
42
%
0%
Fat
38
%
0%
Fibre
3
%
0%
Moisture
4
%
0%
Energy
560
0
kcal/100g
Ingredients
Beef, Ground Beef Bone, Beef Tripe, New Zealand Green Mussel, Beef Heart, Dried Organic Kelp, Rosemary Extract, Dried Bacillus Subtilis, Mixed Tocopherols.
Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Beef
Beef
Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Summary
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Beef Bone
Beef Bone
Bovine Bone, Bos Taurus Bone, Cattle Bone, Bovine Os
Summary
Beef bone is an animal-derived ingredient sourced from cattle, commonly included in pet foods for its rich supply of minerals such as calcium and phosphorus, which support skeletal health. It is primarily valued for promoting strong bones and teeth. In pet food, beef bone is typically used in its natural, ground form to ensure digestibility and safe nutrient absorption.
Why it's used?
Beef bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional labelling claims for bone-derived nutrients. It may also be used to enhance product texture and provide a label-friendly, recognisable ingredient for consumers.
Beef Tripe
Beef Tripe
Cattle Stomach, Bovine Stomach, Bovine Tripe, Bos Taurus Stomach
Summary
Beef tripe is the edible stomach lining of cattle, classified as an animal-derived ingredient. It is valued in pet food for its high protein content and rich supply of essential nutrients, including vitamins and minerals that support overall health. Beef tripe is incorporated in its natural, whole-food form, providing both palatability and nutritional benefits to companion animals.
Why it's used?
Beef tripe is included as a highly palatable animal protein source to enhance flavour and encourage consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking natural, meat-based components in pet food.
Green Lipped Mussel
Green Lipped Mussel
Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku
Summary
Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.
Why it's used?
Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.
Beef Heart
Beef Heart
Bovine Heart, Bos Taurus Heart, Heart (Bovine), Bos Taurus
Summary
Beef heart is a nutrient-dense organ meat derived from cattle and classified as an animal-based ingredient. It is primarily included in pet food for its high-quality protein, essential amino acids, and rich supply of vitamins and minerals such as iron and B vitamins. Beef heart is used in its natural, whole food form, providing both nutritional value and palatability for pets.
Why it's used?
Beef heart is included as a nutrient-dense organ meat to provide a natural source of protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking whole-prey or biologically appropriate diets for their pets.
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Bacillus Subtilis
Bacillus Subtilis
Hay Bacillus, Grass Bacillus, Hay Bacillus ATCC 6051, Grass Bacillus ATCC 6051
Summary
Bacillus subtilis is a beneficial bacterium of microbial origin commonly included in pet foods as a probiotic. Its primary purpose is to support digestive health by promoting a balanced gut microbiome and enhancing nutrient absorption. Bacillus subtilis is not used in its wild, environmental form; instead, it is cultivated and processed under controlled conditions to ensure safety, stability, and efficacy in pet nutrition.
Why it's used?
Bacillus subtilis is included as a probiotic to support digestive health and optimise gut flora balance in pets. Its addition can also serve as a marketing differentiator, appealing to consumers seeking functional and health-promoting ingredients.
Mixed Tocopherols
Mixed Tocopherols
Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Summary
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Why it's used?
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.
About
Brand
ZIWI Peak
Company
Manufactured
New Zealand
Type
Freeze Dried
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Meal Topper
Processing Level
Moderate
PRODUCT TAGS
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
Most Tracked This Week
About the Brand
ZIWI Peak
ZIWI Peak provides ultra-premium, New Zealand made pet nutrition through a unique air-drying process that preserves the benefits of raw food in a convenient form. Explore their range of high protein recipes and ethically sourced treats to see how a nutrient dense diet can support your dog’s peak condition.
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