Soulmate

Soulmate is a premium pet nutrition brand that specialises in minimally processed diets made in New Zealand. The brand offers a unique variety of product formats, including freeze-dried raw, air-dried slices, slow-baked nuggets with jerky inclusions, and moisture-rich canned food. Each recipe is formulated with 100% New Zealand-sourced proteins and superfoods such as green-lipped mussels, manuka honey, and organic kelp to support joint health and immunity.

The company is vertically integrated and produces its range in its own specialised facility to maintain strict control over food safety and ingredient integrity. Sold predominantly through specialised retailers like Petstock in Australia, the brand focuses on providing alternatives to traditional mass-produced kibble.

Their production methods, such as cold-pressed technology and low-temperature baking, are designed to preserve natural enzymes and essential nutrients often lost in high-heat extrusion.