South Pacific Seafood Oven Baked Adult Dry Dog Food

Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.

Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.

Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.

Blue Grenadier, Macruronus Novaezelandiae, Whiptail, New Zealand Whiting

Hoki is a marine fish sourced primarily from the cold waters around New Zealand and southern Australia. As an animal-derived ingredient, it is valued for its high-quality protein and rich omega-3 fatty acid content, supporting skin, coat, and cognitive health in pets. Hoki is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet foods.

Hoki is included as a high-quality, species-specific protein and omega-3 fatty acid source, supporting both nutritional value and marketing appeal for consumers seeking premium or novel animal proteins. Its presence can also enhance product differentiation in a competitive market.

Broad Bean, Vicia Faba, Horse Bean, Field Bean

Fava beans are edible legumes derived from the plant Vicia faba. As a plant-based ingredient, they are included in pet food primarily for their protein content and as a source of dietary fibre and essential nutrients. Fava beans are used in their natural, whole form after processing to ensure digestibility and safety for pets, contributing to balanced nutrition in premium formulations.

Fava beans are included as a cost-effective, plant-based protein and carbohydrate source that helps meet nutritional requirements while supporting product affordability. They also contribute to the texture and structure of kibble in grain-free formulations.

Pisum Sativum, Garden Pea, Green Pea, Field Pea

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Fish Powder, Fish Scrap Meal, Fish Protein Concentrate, Fish Solubles Meal

Fish meal is a high-protein ingredient derived from whole fish or fish trimmings, making it an animal-based product. It is primarily included in pet food to provide essential amino acids, omega-3 fatty acids, and vital minerals that support muscle development and skin health. Fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.

Fish meal is included as a concentrated protein source to support nutritional requirements in pet food formulations. It also provides essential fatty acids and can enhance palatability, making the product more appealing to pets.

Fish Meal (Salmon), Salmonidae Meal, Salmo Spp. Meal, Salmon Fishmeal

Salmon meal is a concentrated protein ingredient derived from the clean, rendered flesh and skin of salmon, an animal source. It is primarily included in pet foods to provide high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health. Salmon meal is not used in its whole form; instead, it is processed and dried to optimise nutrient density and digestibility.

Salmon meal is included as a concentrated protein and omega-3 fatty acid source, supporting nutritional value and marketing claims of high-quality animal protein. Its use also allows manufacturers to optimise protein content cost-effectively compared to whole fresh salmon.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex

Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.

Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Chinese Gooseberry, Actinidia Deliciosa, Yang Tao, Mihou Tao

Kiwifruit is a nutrient-rich fruit derived from the Actinidia deliciosa plant, commonly grown in New Zealand and Australia. It is included in pet food primarily for its high vitamin C content, dietary fibre, and antioxidant properties, supporting immune health and digestion. Kiwifruit is used in its natural, whole form, ensuring pets benefit from its complete nutritional profile.

Kiwifruit is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and vitamins. Its addition may also provide a minor source of dietary fibre and micronutrients, though its functional impact on pet nutrition is typically limited at the inclusion levels used.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat

Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.

Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Bovine Kidney, Bos Taurus Kidney, Ox Kidney, E1104

Beef kidney is an organ meat derived from cattle and is classified as an animal-based ingredient. It is a rich source of high-quality protein, essential vitamins such as B12, and minerals including iron and zinc, supporting overall health and vitality in pets. Beef kidney is used in its natural, whole-food form, providing bioavailable nutrients and contributing to a balanced, species-appropriate diet.

Beef kidney is included as a nutrient-dense organ meat to provide high-quality protein, essential vitamins, and minerals, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.

Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver

Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.

Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.

Bovine Lung, Bos Taurus Lung, Ox Lung, Bovine Pulmonary Tissue

Beef lung is an animal-derived ingredient sourced from the respiratory organ of cattle. It is primarily included in pet food for its high protein content and as a source of essential vitamins and minerals, supporting muscle maintenance and overall health. Beef lung is used in its natural, whole-food form, ensuring pets receive the nutritional benefits inherent to this organ meat.

Beef lung is included as a cost-effective animal protein source that enhances the protein content of the product. It also serves as a palatability enhancer, making the food more appealing to pets.

Ovis Aries, Young Sheep, Agnus, Ovine Meat

Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.

Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Kombu, Saccharina Japonica, Laminaria Japonica, Kelp Powder

Dried kelp is a type of seaweed sourced from marine plants, commonly harvested from ocean waters. It is included in pet food primarily as a natural source of iodine, which supports healthy thyroid function, as well as providing trace minerals and antioxidants. Dried kelp is used in its natural, dehydrated form, ensuring the retention of its nutritional properties for optimal pet health.

Dried kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, while also providing trace minerals that can support nutritional claims. Its addition has minimal impact on palatability or product cost.

Leptospermum Scoparium Honey, New Zealand Tea Tree Honey, Jelly Bush Honey, Leptospermum Honey

Manuka honey is a natural sweetener derived from the nectar of the Manuka tree (Leptospermum scoparium), native to Australia and New Zealand. Sourced from plant origin, it is valued for its antimicrobial properties and as a source of natural sugars, providing energy. In pet food, Manuka honey is used in its natural form, ensuring the retention of its bioactive compounds and nutritional benefits.

Manuka honey is included as a premium, label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also provide natural antimicrobial properties, supporting product preservation and perceived health benefits.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Chalk, Limestone, E170, Marble Dust

Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.

Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.

E508, Muriate of Potash, Potassium Monochloride, KCl

Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.

Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Calcium Hydrogen Phosphate, Dibasic Calcium Phosphate, E341(ii), Calcium Phosphate Dibasic

Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.

Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.

Ferrum, Fe, E1, Elemental Iron

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Dipotassium Hydrogen Phosphate, Potassium Phosphate Dibasic, E340(ii), DKP

Dipotassium phosphate is a mineral-based ingredient derived from the combination of potassium and phosphate, typically sourced as a white, water-soluble salt. It is primarily included in pet food as a source of essential phosphorus and potassium, supporting energy metabolism and cellular function. Rather than its raw mineral forms, dipotassium phosphate is utilised as a purified compound to ensure safety, stability, and optimal nutrient absorption.

Dipotassium phosphate is included as a functional mineral salt to regulate pH and improve the stability of the product, helping to maintain texture and extend shelf life. It may also serve as a source of potassium and phosphorus, supporting nutritional labelling requirements.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375

Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.

Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Thiamine, Thiamin, Aneurin, E101

Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.

Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Selen, E578, Atomic Number 34, Se

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Riboflavin, E101, Lactoflavin, Vitamin G

Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.

Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.

Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315

Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.

Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Cholecalciferol, Ergocalciferol, Calciferol, E671

Vitamin D is a fat-soluble vitamin of animal origin, commonly sourced from fish liver oils or synthesised for inclusion in pet foods. Its primary role is to regulate calcium and phosphorus balance, supporting healthy bones and teeth. Vitamin D is not used in its natural form but is instead utilised as a specific compound, such as cholecalciferol, to ensure safety and optimal absorption.

Vitamin D is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition helps manufacturers achieve complete and balanced labelling claims in accordance with regulatory standards.

Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a

Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.

Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.

Vitamin B7, Vitamin H, D-Biotin, Coenzyme R

Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.

Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Phylloquinone, Phytonadione, Phytomenadione, E415

Vitamin K1 is a fat-soluble vitamin derived primarily from plant sources, such as leafy green vegetables. It plays a crucial role in supporting normal blood clotting and bone health in pets. Vitamin K1 is not used in its raw plant form but is instead utilised as a purified compound to ensure stability, safety, and optimal absorption in pet food formulations.

Vitamin K1 is included as a supplemental vitamin to ensure adequate levels of this essential nutrient for blood clotting and overall health, particularly in formulations where natural sources may be insufficient. Its addition helps manufacturers meet nutritional standards and regulatory requirements for complete and balanced pet food.