Vitapet

Vitapet is a long standing pet care brand that focuses on providing accessible and practical nutrition for Australian households. The brand offers a diverse catalogue of products ranging from the Food4Life dry food series to a wide variety of reward based and occupancy treats. Their food and treat recipes are developed with veterinarians to include quality proteins and essential vitamins for daily wellbeing.

Currently owned by EBOS Group Limited following the acquisition of Masterpet in 2011 the brand operates as a key part of their animal care portfolio. In Australia their products are widely available through major supermarkets and pet specialty retailers making them a staple for everyday pet maintenance.

The range also extends beyond nutrition to include grooming tools and hygiene solutions to help manage all aspects of pet ownership.