Chicken Dry Junior Dog Food

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus

Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.

Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Avena Sativa, Groats, Avena Sativa Grain, Avena Sativa Seed

Oats are a cereal grain derived from the plant Avena sativa and are commonly included in pet foods as a source of complex carbohydrates and dietary fibre. Their primary nutritional benefit is to provide sustained energy and support digestive health. Oats are used in their natural, whole form, ensuring the retention of their inherent nutrients and functional properties for optimal pet nutrition.

Oats are included as a cost-effective carbohydrate source that provides dietary fibre and energy. They also serve as a label-friendly ingredient, appealing to consumers seeking whole grains in pet food formulations.

Southern Peas, Cowpeas, Vigna Unguiculata, Black-Eyed Peas

Field peas are a plant-derived legume commonly included in pet food formulations. Sourced from Pisum sativum, they provide a valuable source of plant protein, dietary fibre, and essential micronutrients. Their primary nutritional benefit is to support muscle maintenance and digestive health. Field peas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Field peas are included as a cost-effective source of protein and carbohydrates, helping to optimise the nutritional profile while managing production costs. They also serve as a label-friendly, grain-free alternative that appeals to consumer preferences.

Hordeum Vulgare, Pearl Barley, Malted Barley, Barley Grain

Barley is a cereal grain derived from the plant species Hordeum vulgare. As a plant-based ingredient, it is primarily included in pet food for its carbohydrate content, providing a steady source of energy and dietary fibre to support digestive health. Barley is used in its natural, whole or ground form, ensuring pets benefit from its inherent nutrients and fibre profile.

Barley is included as a cost-effective carbohydrate source that provides energy and dietary fibre. It also serves as a bulk-adding agent to optimise product texture and manufacturing efficiency.

Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil

Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.

Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Garbanzo Beans, Cicer Arietinum, Bengal Gram, Egyptian Pea

Chickpeas are edible legumes derived from the plant Cicer arietinum, commonly cultivated for their high nutritional value. As a plant-based ingredient, chickpeas are primarily included in pet food for their rich protein, fibre, and complex carbohydrate content, supporting digestive health and sustained energy. Chickpeas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Chickpeas are included as a cost-effective carbohydrate and protein source, providing bulk and nutritional value while supporting grain-free product labelling. Their use can also enhance the fibre content and appeal to consumers seeking plant-based or alternative ingredients.

Fava Beans, Faba Beans, Vicia Faba, Horse Beans

Broad beans are edible seeds from the plant Vicia faba, belonging to the legume family. Sourced from plants, they are included in pet food primarily for their protein, fibre, and micronutrient content, supporting digestive health and energy. Broad beans are used in their natural, whole form, ensuring pets benefit from their inherent nutrients without the need for chemical modification or processing into extracts.

Broad beans are included as a cost-effective plant protein and carbohydrate source, helping to optimise nutritional content while managing production costs. They may also serve as a label-friendly ingredient to appeal to consumers seeking grain-free or novel protein pet food options.

Chicken Flavour, Chicken Flavouring, Chicken Extract, Gallus Gallus Extract

Natural Chicken Flavour is a palatable ingredient derived from animal sources, specifically chicken, and is used to enhance the taste and aroma of pet food. Its primary function is to improve palatability, encouraging consistent consumption. This ingredient is not used in its whole food form; rather, it is processed and concentrated to deliver a natural chicken taste in a safe, digestible format.

Natural chicken flavour is included to enhance palatability, encouraging dogs to consume the product. It also allows manufacturers to deliver a desirable taste profile without significantly increasing production costs or altering the nutritional composition.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

L-Amino Acids, α-Amino Acids, Proteinogenic Amino Acids, E620-E640

Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.

Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.

Cellulose, Microcrystalline Cellulose, E460, Cellulosum

Plant cellulose is a complex carbohydrate derived from plant cell walls, primarily sourced from wood pulp or fibrous plant materials. It serves as an insoluble dietary fibre, supporting digestive health and promoting optimal stool quality in pets. Plant cellulose is utilised in a processed, purified form rather than its raw plant state to ensure consistency, safety, and effective fibre delivery in pet food formulations.

Plant cellulose is included as a cost-effective source of dietary fibre to promote digestive health and regulate stool quality in pet food. It also serves as a bulk-adding agent, helping to manage calorie density without significantly increasing production costs.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue

Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.

Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Yucca Extract, Yucca schidigera, Yucca Spp., Cassava Extract

Yucca Schidigera Extract is a plant-derived ingredient sourced from the Yucca schidigera plant native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste gases. Rather than using the whole plant, a concentrated extract is utilised to optimise its functional benefits and ensure consistent efficacy.

Yucca Schidigera Extract is included to reduce stool odour by binding ammonia and other waste gases, thereby improving the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.