Brand Directory

Dazy Dog is an Australian-owned brand of premium orthopaedic dog beds, with certified foam, a lifetime no-sag guarantee and washable covers.

Wonderfur is an Australian-made pet wellness brand making vet-formulated natural supplements for dogs and cats, from kefir bites to omega oil.

Optimum is a Mars Petcare dog food made in regional Australia, with dry, wet and chilled recipes developed with the Waltham Petcare Science Institute.

ACANA is a Canadian dog food brand from Champion Petfoods, now owned by Mars Petcare, built on regional meat and limited carbohydrates.

Bonnodog is a gently cooked frozen dog food made in NSW with 98% Australian ingredients, in vet-formulated chicken, beef and kangaroo recipes.

Harlow Harry makes premium Australian dog grooming, fragrance and dining, from dog perfumes and 2-in-1 shampoo to bowls and feeding mats.

5 Hounds by Dr Will

5 Hounds is a vet-founded Australian brand delivering fresh, gently cooked, human-grade dog food on personalised meal plans.

Eureka Pet Co makes Australian air-dried dog food, treats and supplements, high in wild-caught protein with no fillers or preservatives.

RAFA Superfoods

Rafa Superfoods makes human-grade, freeze-dried raw meals and treats for dogs and cats in their own Sydney facility.

Frontier Pets freeze-dried raw food is made from 100% free-range, human-grade Australian ingredients.

Guardian Insurance

Guardian Insurance has sold cover direct to Australians for over a decade, including a three-tier pet range with no excess.

Guide Dogs Australia

Guide Dogs Pet Insurance carries one of Australia's most recognised charity names, and every policy sold supports its work.

Gwebble is an Australian functional dog treat brand pairing local proteins with chamomile, turmeric and green banana for calm, joints and gut health.

Hamish McBeth is an Australian pet accessories brand specialising in dog clothing, collars, leads, and natural grooming products.

Harlow Harry makes premium Australian dog grooming, fragrance and dining, from dog perfumes and 2-in-1 shampoo to bowls and feeding mats.

HarperCollins is one of the world's Big Five publishers, founded in 1817, whose pet health titles include The Forever Dog and The Forever Dog Life.

HCF is Australia's largest not-for-profit health fund, rewarding its members with discounted and fully customisable pet cover.

Heartgard PLUS is Boehringer Ingelheim's monthly beef-flavoured chew protecting dogs from heartworm, roundworm and hookworm from six weeks of age.

Herbal Hound is an Australian brand making certified organic dog grooming products, from shampoo and conditioner to cologne and paw cream.

Hill's Prescription Diet

Hill's Prescription Diet is Hill's Pet Nutrition's vet-therapeutic food line, dating to 1948, for conditions like kidney disease and diabetes.

Hill's Science Diet

Hill's Science Diet is Hill's Pet Nutrition's retail dog food line, launched in 1968 with over 90 wet and dry formulas across life stages and sizes.

Houndztooth is an Australian-made pet care brand founded in 2018, making naturally derived grooming products, supplements and leather accessories.

Howl Yes is a budget-friendly Australian-made dry dog food using Australian meat, with recipes for puppies, adults, large breeds and active dogs.

HUNDE is an Australian, nutritionist-formulated range of meal-balancing blends that turn homemade dog and cat food into complete, balanced meals.

Hypro Premium is a family-owned Hawkesbury Valley pet food brand making grain-free and wholegrain dry food from Australian-sourced ingredients.

ING is Australia's branchless direct bank, applying the same simplicity to a single, clearly structured pet insurance policy.

Instinctive Bite

Instinctive Bite is Pet Circle's own Australian-made dog food, developed with pet nutritionists around lean local meats, superfoods and prebiotics.

Interceptor Spectrum

Interceptor Spectrum is Elanco's monthly flavoured chew for dogs, covering heartworm, roundworm, hookworm, whipworm and tapeworm in four sizes.

Ivory Coat is a Real Pet Food Company brand founded in 2013, making grain-free and wholegrain dog and cat food in Australia with Australian meat.

Joy Pet Food is a Sydney-made, grain-free dog food brand with nutritionist-crafted dry recipes and air-dried treats, sold only through PetO stores.

K9 Natural is a New Zealand raw dog food brand founded in 2006, making freeze-dried meals, wet food and treats from locally sourced ingredients.

Kiehl's Cuddly-Coat is a dog grooming range from the 1851 New York skincare brand, with a soap-free shampoo, detangling rinse and no-rinse spritz.

Kiwi Kitchens is a New Zealand-made pet food brand offering freeze-dried raw, air-dried, and canned food for dogs and cats.

Knose is an Australian pet insurer founded in 2017, covering up to 90% of vet bills with annual limits up to $25,000 and no sub-limits.

Kogan.com is the ASX-listed online retailer that adds monthly shopping credit to its PetSure-issued pet insurance range.

KONG is a US dog toy brand founded in 1976, best known for its stuffable natural rubber chew, alongside dental, fetch and puzzle toys.

Kunglig Hund is an Australian-made dog perfume atelier founded in 2024, with five Scandinavian-inspired fragrances that are alcohol-free and vegan.

Leading RAW is a Queensland raw dog food company with over 20 years of experience, making grain-free puppy, adult, senior and energy recipes.

Leadr Pet makes Australian-made, vet-backed supplement chews for dogs, targeting gut health, joints and anxiety with human-grade ingredients.

Lucky Dog is a Purina-owned dog food brand made in Australia since 1963, with affordable dry and wet food sold through Woolworths and Coles.

Lyka is Australia's largest fresh dog food brand, founded in 2017, delivering vet-formulated, human-grade meals by subscription as a certified B Corp.

Mad Paws is Australia's largest pet care marketplace, founded in Sydney in 2015 and now owned by Rover, booking sitters, walkers and groomers.

Meals for Mutts

Meals for Mutts is an Australian-owned pet food brand made in Reservoir, Victoria, with single-protein dry recipes free from wheat and corn.

Medibank is one of Australia's largest health insurers and has protected more than 257,000 pets since 2009.

Melanie Newman Salon Essentials makes premium, holistic dog shampoos and conditioners from all-natural ingredients, formulated by coat type.

Milbemax is Elanco's allwormer tablet for dogs and cats, covering roundworm, hookworm, whipworm and tapeworm and preventing heartworm monthly.

My Dog is a Mars Petcare wet dog food brand made in Australia, with affordable loaf-style trays and cans and no added artificial preservatives.

Natural Animal Solutions

Natural Animal Solutions is an Australian brand founded in 2005, making naturopath-formulated remedies for dogs and cats, from joints to dental care.

Nature's Gift is a Real Pet Food Company wet dog food brand made in Australia for over 30 years, with Australian meat as the first ingredient.

Nēktar's Pooché line is a luxury Australian-made dog grooming range, with shampoo, conditioner and cologne handcrafted from organic botanicals.

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