Ivory Coat

Ivory Coat is an Australian pet food brand founded in 2013 by Steven Devereaux-Stanford. The brand started with a natural shampoo range developed to address his own dog's skin allergies, before expanding into grain-free food for dogs with sensitivities and digestive issues. In 2017, Ivory Coat was acquired by the Real Pet Food Company, which is majority-owned by an Asian consortium including Hosen Capital, New Hope Group, and Temasek.

Their current range includes grain-free and wholegrain dry food, wet food, and chilled options for dogs and cats, all made in Australia with Australian meat listed as the primary ingredient. Products are free from added artificial colours, flavours, and preservatives, and are available through major pet retailers and independent stores nationally.