Mad Paws

Founded in Sydney in 2015, Mad Paws has grown into Australia's leading online pet care marketplace, connecting over 300,000 pet parents with a trusted network of 70,000 registered pet care providers nationwide.

Built on the belief that every pet deserves exceptional care, Mad Paws offers a full ecosystem of services — from pet sitting, boarding and dog walking, to day care, grooming and training — all bookable through its platform and app. With over two million services facilitated since launch and more than 400,000 transactions in 2024 alone, the brand has become a household name in Australian pet care.

In November 2025, Mad Paws was acquired by Rover, the world's largest online pet care marketplace, and continues to operate as its own brand, headquartered in Sydney.