Freeze-Dried Wild Emu and Turmeric Treats

Dromaius Novaehollandiae, Emu Oil, Emu Fat, Emu Extract

Emu is a large, flightless bird native to Australia, and in pet food, its meat is sourced as an animal-based protein. Emu provides high-quality protein and essential amino acids, supporting muscle maintenance and overall health. It is included in its natural, whole food form, offering a novel protein option that may benefit pets with sensitivities to more common meats.

Emu is included as a novel protein source to cater to pets with food sensitivities and to differentiate products in a competitive market. Its use also supports premium positioning and appeals to consumers seeking alternative, exotic proteins for their pets.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.