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Home
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Advance
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Active Adult All Breed Chicken with Rice Dry Food

Active Adult All Breed Chicken with Rice Dry Food

Advance
4.8
(
23
)
Advance's Active Adult formula is a high-protein, high-energy dry food designed for working, sporting, and active dogs. The recipe is also suitable for pregnant and lactating dogs due to the elevated calorie and protein content. It includes freeze-dried green lipped mussel powder for joint support and omega fatty acids with zinc for skin and coat health. Australian made in the Central Tablelands of NSW, with no artificial colours, flavours, or added wheat, corn, soy, or beef.
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Ingredients
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Comments
Size 1
13kg
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17kg
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Overview

Advance's Active Adult formula is a high-protein, high-energy dry food designed for working, sporting, and active dogs. The recipe is also suitable for pregnant and lactating dogs due to the elevated calorie and protein content. It includes freeze-dried green lipped mussel powder for joint support and omega fatty acids with zinc for skin and coat health. Australian made in the Central Tablelands of NSW, with no artificial colours, flavours, or added wheat, corn, soy, or beef.

Nutritional Analysis

Protein
31
%
0%
Fat
19
%
0%
Ash
9
%
0%
Moisture
8.5
%
0%
Energy
390
0
 kcal/100g

Ingredients

Chicken Meal, Rice, Maize Gluten, Sorghum, Chicken Fat, Natural Flavour (Chicken), Turkey Meal, Dried Beet Pulp, Sunflower Oil, Vitamins and Minerals, Salt, Inulin, Green Lipped Mussel Powder, Antioxidants, Amino Acids (incl. Methionine).

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Finely ground, light brown chicken meal powder with a dry, crumbly texture, commonly used in Australian dog food recipes
Chicken Meal
Chicken Meal
Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus
Summary
Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.
Why it's used?
Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.
Uncooked white rice grains with a smooth, glossy texture, commonly used as a healthy ingredient in dog food
Rice
Rice
Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.
Summary
Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.
Why it's used?
Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.
Fine yellow maize gluten powder with a slightly coarse texture, commonly used as a nutritious dog food ingredient
Maize Gluten
Maize Gluten
Corn Gluten, Zea Mays Gluten, Zea Mays Protein, E160d
Summary
Maize gluten is a protein-rich ingredient derived from the wet-milling of maize (corn), a plant source. It is primarily included in pet food to provide a concentrated source of plant protein, supporting muscle maintenance and overall health. Maize gluten is utilised in a processed form, not as whole maize, to optimise digestibility and nutrient availability for pets.
Why it's used?
Maize gluten is included as a cost-effective protein source that helps meet nutritional requirements while supporting product texture and binding. It also contributes to the overall protein content, allowing manufacturers to optimise formulation costs.
Round, pale yellow sorghum grains with a smooth, glossy texture clustered together on a white background
Sorghum
Sorghum
Sorghum Bicolor, Great Millet, Guinea Corn, Jowar
Summary
Sorghum is a cereal grain derived from the Sorghum bicolor plant, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, providing sustained energy and dietary fibre. Sorghum is used in its natural, whole grain form, which helps maintain its nutritional integrity and supports digestive health in pets.
Why it's used?
Sorghum is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. Its use can also support stable product texture and is often chosen for its label-friendly, gluten-free profile.
Creamy yellow chicken fat in a smooth, glossy dollop on a plain background, highlighting its rich texture and colour
Chicken Fat
Chicken Fat
Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil
Summary
Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.
Why it's used?
Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.
Fine, light brown powder of natural chicken flavour with a slightly grainy texture, commonly used in dog food recipes
Natural Chicken Flavour
Natural Chicken Flavour
Chicken Flavour, Chicken Flavouring, Chicken Extract, Gallus Gallus Extract
Summary
Natural Chicken Flavour is a palatable ingredient derived from animal sources, specifically chicken, and is used to enhance the taste and aroma of pet food. Its primary function is to improve palatability, encouraging consistent consumption. This ingredient is not used in its whole food form; rather, it is processed and concentrated to deliver a natural chicken taste in a safe, digestible format.
Why it's used?
Natural chicken flavour is included to enhance palatability, encouraging dogs to consume the product. It also allows manufacturers to deliver a desirable taste profile without significantly increasing production costs or altering the nutritional composition.
Finely ground turkey meal with a rich brown colour and soft, powdery texture, commonly used in dog food recipes
Turkey Meal
Turkey Meal
Rendered Turkey, Dehydrated Turkey, Turkey Protein Concentrate, Meleagris Gallopavo Meal
Summary
Turkey meal is a concentrated protein ingredient derived from turkey, an animal source, by rendering and drying the meat to remove most of its moisture and fat. It is primarily included in pet food to provide high-quality, digestible protein and essential amino acids. Turkey meal is not used in its natural whole form but as a processed, nutrient-dense powder to optimise nutritional value and shelf stability.
Why it's used?
Turkey meal is included as a concentrated protein source to increase the overall protein content of the product in a cost-effective manner. Its use also allows for consistent nutrient levels and improved shelf stability compared to fresh turkey.
Light brown, shredded beet pulp with a dry, coarse texture, shown loose in a pile for dog food nutrition
Beet Pulp
Beet Pulp
Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue
Summary
Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.
Why it's used?
Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Too vague to identify
Vitamins and Minerals
Vitamins and Minerals
Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements
Summary
Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.
Why it's used?
Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fine white powder form of inulin ingredient, commonly used in dog supplements for digestive and gut health
Inulin
Inulin
Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide
Summary
Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.
Why it's used?
Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.
Fine greenish-brown Green Lipped Mussel Powder in a soft, textured mound on a plain background
Green Lipped Mussel Powder
Green Lipped Mussel Powder
Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract
Summary
Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.
Why it's used?
Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.
Too vague to identify
Antioxidants
Antioxidants
Antioxidant Agents, Free Radical Scavengers, E306, E321
Summary
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Why it's used?
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.
Too vague to identify
Amino Acids
Amino Acids
L-Amino Acids, α-Amino Acids, Proteinogenic Amino Acids, E620-E640
Summary
Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.
Why it's used?
Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.
Fine white methionine powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Methionine
Methionine
L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Summary
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Why it's used?
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.

About

Brand
Advance
Company
Mars Petcare
Manufactured
Australia
Type
Kibble
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Gluten Free
Dairy Free
Soy Free

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About the Brand

Advance

Advance is the most tested super premium pet food range in Australia, manufactured by Mars Petcare specifically for Australian pets and climate. Developed using global science and tested locally, the brand offers science-backed nutrition for dogs and cats.

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Active Adult All Breed Chicken with Rice Dry Food
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Average Rating
4.8
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