Adult All Breed Chicken Casserole Wet Food Cans

Overview
Advance's Chicken Casserole is a wet food for adult dogs of all breeds. The formula includes omega-6 fatty acids and zinc to support skin and coat condition, along with fermentable prebiotic fibre for digestive health. Advance positions this as a palatable option that may appeal to fussy eaters. Australian made with no added preservatives.
Nutritional Analysis
Ingredients
Chicken, Cereal Protein, Binder (Beef, Sheep or Pork), Sheep, Thickener, Vegetable Fibre, Gelling Agents, Vegetable Oil, Minerals and Vitamins, Taurine, Antioxidants, Flavour, Plant Extracts.

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Cereal Grain Protein, Triticum Aestivum Protein, Hordeum Vulgare Protein, Oryza Sativa Protein
Cereal protein is a plant-derived ingredient sourced from grains such as wheat, rice, or maize. It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than being used in its whole grain form, cereal protein is typically extracted and utilised as an isolated protein fraction to optimise digestibility and nutritional value in pet food formulations.
Cereal protein is included as a cost-effective protein source to help meet required protein levels while managing overall formulation costs. It also contributes to product texture and bulk, supporting processing efficiency.

Adhesives, Agglutinants, Cohesive Agents, Binding Agents
Binders are functional ingredients derived from various sources, including plant, animal, or synthetic origins, and are incorporated into pet food to improve texture and maintain kibble integrity. Their primary purpose is to hold ingredients together, preventing crumbling and ensuring consistent product quality. Binders are not used in their natural raw state; instead, specific compounds such as gums or starches are utilised for optimal safety and efficacy.
Binders are included to improve the texture and cohesiveness of pet food, ensuring that kibble or treats maintain their shape during processing and storage. They also help optimise production efficiency by reducing crumbling and waste.

Ovis Aries, Mutton, Lamb, Ovine
Sheep is an animal-derived ingredient sourced primarily from Australian livestock. It provides high-quality protein and essential amino acids, supporting muscle maintenance and overall health in pets. Sheep is typically included in pet food as fresh meat or meal, ensuring optimal nutrient availability. This ingredient is used in its natural form, offering a rich source of nutrients without synthetic alteration.
Sheep is included as a novel animal protein source to cater to pets with common protein sensitivities and to differentiate the product in the market. It also serves as a label-friendly ingredient that appeals to consumers seeking alternative or premium protein options.

Stabiliser, E415, Xanthan Gum, Polysaccharide
Thickener refers to an ingredient, often derived from plant or mineral sources, used to modify the texture and viscosity of pet food. Its primary purpose is to improve consistency, ensuring a palatable and uniform product. Thickeners are not used in their raw or natural state; instead, they are processed into safe, functional compounds such as gums or starches to optimise digestibility and stability.
The manufacturer includes a thickener to improve the texture and consistency of the pet food, ensuring a uniform product that is easy to process and serve. This ingredient also helps stabilise moisture content, contributing to extended shelf life and product quality.

Dietary Fibre, Plant Fibre, Fibre, E460
Vegetable fibres are plant-derived components sourced from various vegetables and are included in pet food formulations. Their primary purpose is to support digestive health by providing insoluble and soluble fibre, which aids in healthy bowel function and stool quality. Vegetable fibres are used in their natural form, ensuring pets receive the functional benefits of whole plant material.
Vegetable fibres are included as a cost-effective source of dietary fibre to support digestive health and promote stool quality. They also serve as a bulk-adding agent, helping to optimise product texture and satiety.

Stabiliser, Thickener, E Number, Hydrocolloid
Gelling agent refers to a functional ingredient, typically derived from plant or seaweed sources such as guar gum, carrageenan, or agar, used to modify the texture and consistency of pet food. Its primary purpose is to bind moisture and create a stable, palatable gel structure. Gelling agents are not used in their raw plant form but are processed and utilised as purified extracts or compounds for optimal performance and safety.
Gelling agents are included to modify the texture and consistency of pet food, ensuring a uniform and appealing product structure. They also help stabilise moisture content, which can extend shelf life and improve product handling.

Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile
Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.
Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.

Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements
Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.
Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Antioxidant Agents, Free Radical Scavengers, E306, E321
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.

Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation
Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.
Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.

Botanical Extracts, Herbal Extracts, Phytochemical Extracts, Plant-Derived Extracts
Plant extracts are concentrated substances derived from various parts of plants, such as leaves, roots, or seeds. Sourced from botanical origins, they are included in pet food primarily for their bioactive compounds, which may support antioxidant activity, flavour, or digestive health. Plant extracts are not used in their whole, natural form but are instead utilised as refined concentrates to optimise efficacy and consistency.
Plant extracts are included to provide natural sources of flavour, colour, or antioxidants, enhancing palatability and product appeal. They may also serve as label-friendly ingredients to support marketing claims of naturalness or added health benefits.
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