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Back to ExploreAdvance
Adult All Breed Turkey Wet Food Trays
100g
Dog Directory saved you
18%
this week.
Imagine what you could save in a year...
12 x 100g
Dog Directory saved you
25%
this week.
Imagine what you could save in a year...

Overview

Advance's turkey wet food for adult dogs of all breeds. The formula uses turkey as the primary protein and includes omega-6 fatty acids and zinc for skin and coat maintenance, along with prebiotic fibre for digestive health. Australian made with no added colours, flavours, or preservatives.


Nutritional Analysis

Protein
7.5
%
0%
Fat
7.5
%
0%
Energy
95
0
 kcal/100g

Ingredients

Chicken, Turkey, Sheep, Rice, Gelling Agents, Vegetable Oil, Vegetable Fibre, Minerals and Vitamins, Amino Acids, Antioxidants, Plant Extracts.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced chicken formed into a round, pale pink ball with a moist, textured surface on a plain background
Chicken
Chicken
Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Summary
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Why it's used?
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.
Fresh minced turkey, pinkish-red with a moist, chunky texture, suitable for healthy dog food recipes
Turkey
Turkey
Meleagris Gallopavo, Domestic Turkey, Meleagris Spp., Gallopavo
Summary
Turkey is a lean animal protein sourced from domesticated birds, commonly used in premium pet foods. It provides essential amino acids to support muscle maintenance and overall health. Turkey is included in its natural, whole food form, offering a highly digestible protein source along with important vitamins and minerals. Its use helps optimise palatability and nutritional value in pet diets.
Why it's used?
Turkey is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking premium or novel protein options.
Fresh minced sheep meat, pinkish-red with a coarse, chunky texture, displayed as a quality dog food ingredient
Sheep
Sheep
Ovis Aries, Mutton, Lamb, Ovine
Summary
Sheep is an animal-derived ingredient sourced primarily from Australian livestock. It provides high-quality protein and essential amino acids, supporting muscle maintenance and overall health in pets. Sheep is typically included in pet food as fresh meat or meal, ensuring optimal nutrient availability. This ingredient is used in its natural form, offering a rich source of nutrients without synthetic alteration.
Why it's used?
Sheep is included as a novel animal protein source to cater to pets with common protein sensitivities and to differentiate the product in the market. It also serves as a label-friendly ingredient that appeals to consumers seeking alternative or premium protein options.
Uncooked white rice grains with a smooth, glossy texture, commonly used as a healthy ingredient in dog food
Rice
Rice
Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.
Summary
Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.
Why it's used?
Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.
Too vague to identify
Gelling Agent
Gelling Agent
Stabiliser, Thickener, E Number, Hydrocolloid
Summary
Gelling agent refers to a functional ingredient, typically derived from plant or seaweed sources such as guar gum, carrageenan, or agar, used to modify the texture and consistency of pet food. Its primary purpose is to bind moisture and create a stable, palatable gel structure. Gelling agents are not used in their raw plant form but are processed and utilised as purified extracts or compounds for optimal performance and safety.
Why it's used?
Gelling agents are included to modify the texture and consistency of pet food, ensuring a uniform and appealing product structure. They also help stabilise moisture content, which can extend shelf life and improve product handling.
Bright yellow vegetable oil in a smooth, glossy puddle on a plain background, highlighting its liquid texture
Vegetable Oil
Vegetable Oil
Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile
Summary
Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.
Why it's used?
Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.
Too vague to identify
Vegetable Fibres
Vegetable Fibres
Dietary Fibre, Plant Fibre, Fibre, E460
Summary
Vegetable fibres are plant-derived components sourced from various vegetables and are included in pet food formulations. Their primary purpose is to support digestive health by providing insoluble and soluble fibre, which aids in healthy bowel function and stool quality. Vegetable fibres are used in their natural form, ensuring pets receive the functional benefits of whole plant material.
Why it's used?
Vegetable fibres are included as a cost-effective source of dietary fibre to support digestive health and promote stool quality. They also serve as a bulk-adding agent, helping to optimise product texture and satiety.
Too vague to identify
Vitamins and Minerals
Vitamins and Minerals
Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements
Summary
Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.
Why it's used?
Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.
Too vague to identify
Amino Acids
Amino Acids
L-Amino Acids, α-Amino Acids, Proteinogenic Amino Acids, E620-E640
Summary
Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.
Why it's used?
Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.
Too vague to identify
Antioxidants
Antioxidants
Antioxidant Agents, Free Radical Scavengers, E306, E321
Summary
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Why it's used?
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.
Too vague to identify
Plant Extracts
Plant Extracts
Botanical Extracts, Herbal Extracts, Phytochemical Extracts, Plant-Derived Extracts
Summary
Plant extracts are concentrated substances derived from various parts of plants, such as leaves, roots, or seeds. Sourced from botanical origins, they are included in pet food primarily for their bioactive compounds, which may support antioxidant activity, flavour, or digestive health. Plant extracts are not used in their whole, natural form but are instead utilised as refined concentrates to optimise efficacy and consistency.
Why it's used?
Plant extracts are included to provide natural sources of flavour, colour, or antioxidants, enhancing palatability and product appeal. They may also serve as label-friendly ingredients to support marketing claims of naturalness or added health benefits.

About


Brand
Advance
Manufactured
Australia
Type
Tray
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS


Gluten Free
Dairy Free
Soy Free

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About the Brand

Advance

Advance is the most tested super premium pet food range in Australia, manufactured by Mars Petcare specifically for Australian pets and climate. Developed using global science and tested locally, the brand offers science-backed nutrition for dogs and cats.


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