Puppy Oodles with Turkey and Rice Wet Food Trays

Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle

Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.

Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Dietary Fibre, Fibre, Roughage, Plant Dietary Fibre

Plant fibres are derived from various plant sources and are included in pet food primarily to support digestive health and promote optimal stool quality. These fibres function as both soluble and insoluble types, aiding in gut motility and beneficial microbiota. Plant fibres are used in their natural form, ensuring pets receive the functional benefits of whole, unrefined plant material.

Plant fibres are included as a cost-effective source of dietary fibre to support digestive health and stool quality in pets. They also serve as a bulk-adding agent, helping to optimise product texture and satiety while maintaining a desirable price point.

Stabiliser, E415, Xanthan Gum, Polysaccharide

Thickener refers to an ingredient, often derived from plant or mineral sources, used to modify the texture and viscosity of pet food. Its primary purpose is to improve consistency, ensuring a palatable and uniform product. Thickeners are not used in their raw or natural state; instead, they are processed into safe, functional compounds such as gums or starches to optimise digestibility and stability.

The manufacturer includes a thickener to improve the texture and consistency of the pet food, ensuring a uniform product that is easy to process and serve. This ingredient also helps stabilise moisture content, contributing to extended shelf life and product quality.

Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements

Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.

Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.

Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile

Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.

Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation

Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.

Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.

Botanical Extracts, Herbal Extracts, Phytochemical Extracts, Plant-Derived Extracts

Plant extracts are concentrated substances derived from various parts of plants, such as leaves, roots, or seeds. Sourced from botanical origins, they are included in pet food primarily for their bioactive compounds, which may support antioxidant activity, flavour, or digestive health. Plant extracts are not used in their whole, natural form but are instead utilised as refined concentrates to optimise efficacy and consistency.

Plant extracts are included to provide natural sources of flavour, colour, or antioxidants, enhancing palatability and product appeal. They may also serve as label-friendly ingredients to support marketing claims of naturalness or added health benefits.