Puppy Small Breed Lamb with Rice Dry Food

Rendered Lamb, Dehydrated Lamb, Ovis Aries Meal, Processed Lamb Protein

Lamb meal is a concentrated protein ingredient derived from lamb, an animal source, by rendering and drying lamb meat and tissue. It provides a highly digestible source of essential amino acids, supporting muscle maintenance and overall health in pets. Unlike whole lamb, lamb meal is utilised in a processed, dehydrated form to optimise nutrient density and shelf stability in premium pet foods.

Lamb meal is included as a concentrated protein source that provides essential amino acids while allowing for consistent nutrient levels in formulation. Its use also enables manufacturers to market the product as containing a novel or premium animal protein, appealing to consumers seeking alternative or hypoallergenic options.

Zea Mays Protein, Corn Protein, Zein, Zea Mays Seed Protein

Maize protein is a plant-derived ingredient extracted from maize (corn) kernels. It serves as a concentrated source of plant protein, supporting muscle maintenance and overall health in pets. In pet food, maize protein is utilised in a processed, isolated form rather than as whole maize, allowing for optimised protein content and digestibility while reducing carbohydrate levels compared to whole grain maize.

Maize protein is included as a cost-effective source of plant-based protein to help meet required protein levels in pet food formulations. It also serves as a functional ingredient to optimise texture and binding in processed products.

Rendered Poultry Meal, Hydrolysed Poultry Meal, Dehydrated Poultry Protein, Gallus Spp. Meal

Poultry meal is a high-protein ingredient derived from the clean, rendered parts of poultry, such as chicken or turkey, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a concentrated protein source to support muscle maintenance and overall health. Poultry meal is not used in its whole food form but as a processed, dried, and ground meal to optimise digestibility and nutrient density.

Poultry meal is included as a concentrated, cost-effective protein source that provides essential amino acids for pet nutrition. Its use allows manufacturers to optimise protein content while maintaining product affordability and consistent quality.

Chicken Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Rendered Gallus Gallus Domesticus Fat

Poultry fat is an animal-derived ingredient obtained from the rendered fat of poultry, such as chicken or turkey. It serves primarily as a concentrated energy source and enhances palatability in pet foods. Poultry fat is utilised in a purified, rendered form rather than as raw animal tissue, ensuring safety, stability, and optimal absorption of essential fatty acids for pets.

Poultry fat is included as a cost-effective and highly digestible source of animal-derived energy and essential fatty acids. It also enhances palatability, making the product more appealing to pets.

Sorghum Bicolor, Great Millet, Guinea Corn, Jowar

Sorghum is a cereal grain derived from the Sorghum bicolor plant, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, providing sustained energy and dietary fibre. Sorghum is used in its natural, whole grain form, which helps maintain its nutritional integrity and supports digestive health in pets.

Sorghum is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. Its use can also support stable product texture and is often chosen for its label-friendly, gluten-free profile.

Maize, Zea Mays, Indian Corn, Sweetcorn

Corn is a cereal grain derived from the maize plant, a member of the grass family. Primarily included as a carbohydrate source, corn provides energy, dietary fibre, and essential nutrients such as B vitamins. In pet food, corn is typically used in its natural, whole or ground form, rather than as a raw kernel, to optimise digestibility and nutrient availability for companion animals.

Corn is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a label-friendly ingredient that can help optimise product texture and processing efficiency.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Chicken Flavour, Gallus Gallus Domesticus Flavour, Natural Chicken Flavour, Chicken Extract

Poultry flavour is a palatant derived from animal sources, typically processed poultry by-products, and is used to enhance the taste and aroma of pet foods. Its primary function is to improve palatability, encouraging consistent consumption. Poultry flavour is not a whole food but is utilised in a processed, concentrated form to ensure safety, stability, and uniform flavour delivery in the final product.

Poultry flavour is included as a palatability enhancer to make the product more appealing to pets, encouraging consistent consumption. It also allows manufacturers to market the product as having a desirable taste profile without the higher cost of using real poultry meat.

Beet Fibre, Beet Fiber, Beta Vulgaris Pulp, Beta Vulgaris Fibre

Dried beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. As a plant-based ingredient, it serves primarily as a source of fermentable fibre, supporting digestive health and stool quality in pets. Dried beet pulp is used in its processed, dried form rather than as fresh beet, optimising its digestibility and functional benefits in pet food formulations.

Dried beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise the texture and consistency of the final product.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Antioxidant Agents, Free Radical Scavengers, E306, E321

Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.

Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Bovine Early Milk, First Milk, Foremilk, Pre-Milk

Colostrum is a nutrient-rich fluid produced by mammals in the initial days after giving birth, sourced from animal origin, typically bovine. It is included in pet food for its high concentrations of immunoglobulins, growth factors, and bioactive compounds that support immune health and development. Colostrum is used in its natural, whole form to maximise its functional and nutritional benefits.

Colostrum is included as a functional ingredient to support immune health and development, particularly in puppies and senior dogs. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious consumers.