Insect Single Protein with Superfoods Adult Dry Dog Food

Hermetia Illucens Meal, Black Soldier Fly Meal, BSF Meal, Hermetia Meal

Black Soldier Fly Larvae Meal is a protein-rich ingredient derived from the larvae of the black soldier fly, an insect source. It is primarily included in pet food for its high-quality protein and essential amino acids, supporting muscle maintenance and overall health. This ingredient is used in a processed, dried meal form rather than as whole larvae, optimising digestibility and nutrient availability for pets.

Black Soldier Fly Larvae Meal is included as a sustainable, high-protein ingredient that provides essential amino acids while supporting environmentally responsible sourcing. Its novel protein status also allows manufacturers to market the product as hypoallergenic and innovative.

Pisum Sativum, Garden Pea, Green Pea, Field Pea

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Pisum Sativum Protein, Pea Isolate, Pea Protein Isolate, Pisum Sativum Isolate

Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.

Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.

Lens Culinaris, Lens Esculenta, Masoor, Eiwitrijke Peulvruchten

Lentils are edible seeds from the legume plant, commonly cultivated for human and animal consumption. As a plant-based ingredient, lentils are valued for their high protein, dietary fibre, and essential micronutrient content. In pet food, lentils are primarily included to support protein levels and digestive health. Lentils are used in their natural, whole form, providing a minimally processed source of nutrition.

Lentils are included as a cost-effective source of plant-based protein and carbohydrates, helping to meet nutritional requirements while managing production costs. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or high-protein pet food options.

Gram Flour, Besan, Garbanzo Bean Flour, Cicer Arietinum Flour

Chickpea flour is a plant-derived ingredient made by grinding dried chickpeas (Cicer arietinum) into a fine powder. It serves as a source of protein, dietary fibre, and complex carbohydrates, supporting digestive health and energy levels in pets. Chickpea flour is used in its natural form, providing a gluten-free alternative to traditional grain flours in premium pet food formulations.

Chickpea flour is included as a cost-effective, plant-based protein and carbohydrate source that can help optimise product texture and nutritional profile. It also serves as a label-friendly ingredient appealing to consumers seeking grain-free or alternative protein options.

Rendered Fat, Tallow, Lard, E471

Animal fat is a lipid ingredient derived from the tissue of animals, commonly sourced from poultry, beef, or lamb. It serves as a concentrated source of energy and enhances palatability in pet foods. Animal fat is used in its rendered form, not as raw tissue, to ensure safety, stability, and optimal absorption of essential fatty acids for pets’ health and wellbeing.

Animal fat is included as a cost-effective energy source and to enhance palatability, making the product more appealing to pets. It also contributes to the texture and mouthfeel of the final product.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex

Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.

Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Saccharomyces Cerevisiae Culture, Baker’s Yeast Culture, Brewer’s Yeast Culture, Saccharomyces Spp. Culture

Yeast culture is a fermentation product derived from the cultivation of Saccharomyces cerevisiae, a single-celled fungus. Sourced from microbial origin, it is primarily included in pet food to support digestive health and optimise nutrient absorption. Yeast culture is not used in its raw, live form; instead, it is processed and dried to ensure stability, safety, and efficacy in pet diets.

Yeast culture is included as a functional ingredient to support digestive health by promoting beneficial gut microflora. It may also enhance palatability and provide a cost-effective source of nutrients such as B vitamins.

Calcium Hydrogen Phosphate, Dibasic Calcium Phosphate, E341(ii), Calcium Phosphate Dibasic

Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.

Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.

Pentapotassium Triphosphate, STPP, E451(i), Triphosphoric Acid Pentasodium Salt

Sodium tripolyphosphate is a synthetic compound derived from inorganic sources, commonly used in pet food formulations. Its primary function is to act as a preservative and to help maintain the texture and moisture of products. Sodium tripolyphosphate is not used in its natural mineral form; instead, it is utilised as a processed salt to ensure safety, stability, and optimal absorption.

Sodium tripolyphosphate is included as a functional additive to improve product texture and moisture retention, helping maintain palatability and appearance. It also acts as a preservative to extend shelf life and inhibit spoilage.

Dipotassium Hydrogen Phosphate, Potassium Phosphate Dibasic, E340(ii), DKP

Dipotassium phosphate is a mineral-based ingredient derived from the combination of potassium and phosphate, typically sourced as a white, water-soluble salt. It is primarily included in pet food as a source of essential phosphorus and potassium, supporting energy metabolism and cellular function. Rather than its raw mineral forms, dipotassium phosphate is utilised as a purified compound to ensure safety, stability, and optimal nutrient absorption.

Dipotassium phosphate is included as a functional mineral salt to regulate pH and improve the stability of the product, helping to maintain texture and extend shelf life. It may also serve as a source of potassium and phosphorus, supporting nutritional labelling requirements.

Desiccated Coconut, Cocos Nucifera, Coconut Flakes, Coconut Shreds

Dried coconut is a plant-derived ingredient made from the dehydrated flesh of mature coconuts. It is primarily included in pet food for its energy-rich fat content and as a source of dietary fibre, supporting digestive health. Dried coconut is used in its natural form, retaining its nutrients and flavour, and is valued for its palatability and functional contribution to balanced diets.

Dried coconut is included as a natural source of dietary fibre and medium-chain fatty acids, supporting digestive health and energy metabolism. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, plant-based components in pet food.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid

Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.

Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Leptospermum Scoparium Honey Powder, New Zealand Manuka Honey Powder, UMF Manuka Honey Powder, MGO Manuka Honey Powder

Manuka honey powder is a dehydrated form of honey derived from the nectar of the Manuka tree (Leptospermum scoparium), native to New Zealand and Australia. Sourced from a plant origin, it is valued for its natural antibacterial properties and as a source of energy. Manuka honey powder is used in its natural, powdered form to optimise palatability and support digestive health in pets.

Manuka honey powder is included as a premium, label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also provide natural antimicrobial properties, supporting product preservation and perceived functional benefits.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Medicago Sativa, Alfalfa Meal, Alfalfa Powder, Alfalfa Forage

Dried alfalfa is a plant-based ingredient derived from the Medicago sativa plant, commonly known as lucerne. It is primarily included in pet food for its rich fibre content and as a natural source of vitamins, minerals, and phytonutrients. Dried alfalfa is used in its natural, dehydrated form, providing nutritional benefits without the need for chemical modification or processing.

Dried alfalfa is included as a cost-effective source of plant protein, fibre, and micronutrients, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, natural components in pet food.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Yucca Extract, Yucca schidigera, Yucca Spp., Cassava Extract

Yucca Schidigera Extract is a plant-derived ingredient sourced from the Yucca schidigera plant native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste gases. Rather than using the whole plant, a concentrated extract is utilised to optimise its functional benefits and ensure consistent efficacy.

Yucca Schidigera Extract is included to reduce stool odour by binding ammonia and other waste gases, thereby improving the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Dehydrated Carrot, Carrot Powder, Carrot Flakes, Daucus Carota

Dried carrot is a plant-derived ingredient made by dehydrating whole carrots to preserve their nutrients. It is primarily included in pet food as a source of dietary fibre, beta-carotene (a precursor to vitamin A), and natural antioxidants. Dried carrot is used in its natural form, ensuring pets benefit from its original nutritional profile while enhancing flavour and texture in the final product.

Dried carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It also provides a cost-effective source of fibre and micronutrients, supporting product marketing and nutritional claims.

Curcuma Longa Powder, Ground Turmeric, Curcuma Powder, Haldi Powder

Turmeric powder is a bright yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric powder is used in its natural, dried, and ground form, ensuring its bioactive compounds are readily available and safe for pet consumption.

Turmeric powder is included as a label-friendly ingredient to appeal to health-conscious consumers due to its perceived anti-inflammatory and antioxidant properties. Its addition may also provide a natural colour enhancement to the final product.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Zingiber Officinale Powder, Ground Ginger Root, Zingiber Officinale Rhizome Powder, Dried Ginger Root Powder

Ginger root powder is a plant-derived ingredient made by drying and finely grinding the root of the ginger plant (Zingiber officinale). It is primarily included in pet food for its natural antioxidant and digestive support properties. Ginger root powder is used in its natural, powdered form, allowing pets to benefit from its bioactive compounds without chemical alteration.

Ginger root powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also be used for its natural flavouring properties to improve palatability.

Cucurbita Pepo Powder, Dried Pumpkin Powder, Pumpkin Fruit Powder, Cucurbita Pepo Extract

Pumpkin powder is a plant-derived ingredient made by dehydrating and finely grinding pumpkin flesh. It is primarily included in pet food for its dietary fibre content, which supports healthy digestion and stool quality. Pumpkin powder is used in its natural form, retaining the nutritional benefits of whole pumpkin while offering improved shelf stability and ease of incorporation into pet food formulations.

Pumpkin powder is included as a fibre-rich ingredient to support digestive health and stool quality in pets. It also serves as a label-friendly addition that appeals to consumers seeking natural and recognisable components in pet food.

Vaccinium Macrocarpon Powder, Vaccinium Macrocarpon Fruit Powder, Cranberry Fruit Powder, Vaccinium Macrocarpon Extract Powder

Cranberry powder is a plant-derived ingredient made by drying and finely grinding whole cranberries. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry powder is used in its natural form, ensuring the retention of beneficial phytonutrients and fibre, making it a functional addition to premium pet food formulations.

Cranberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with urinary tract health and antioxidant benefits. Its addition can also enhance product differentiation and marketing appeal without significantly impacting formulation costs.

Brassica Oleracea Powder, Brassica Oleracea Leaf Powder, Kale Leaf Powder, Brassica Oleracea (Kale) Powder

Kale powder is a concentrated form of kale, a leafy green vegetable of plant origin. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. Kale powder is used in its natural, dehydrated form, allowing for easier incorporation and consistent nutrient delivery compared to fresh kale.

Kale powder is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the perceived nutritional value of the product. It also provides a source of vitamins and antioxidants, supporting marketing claims related to superfoods.

Dehydrated Spinach, Spinacia Oleracea Powder, Spinacia Oleracea Extract, Dried Spinach

Spinach powder is a plant-derived ingredient made by dehydrating and finely grinding spinach leaves. It is included in pet food primarily as a source of dietary fibre, vitamins, and antioxidants, supporting overall health and immune function. Spinach powder is used in its natural form, retaining the nutritional benefits of whole spinach while offering improved shelf stability and ease of incorporation into formulations.

Spinach powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide trace vitamins and minerals, though its functional impact on the overall formulation is typically minimal.