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Overview
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Ingredients
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Home
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Billy + Margot
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Novel Protein Wild Kangaroo with Superfood Recipe Adult Wet Dog Food

Novel Protein Wild Kangaroo with Superfood Recipe Adult Wet Dog Food

Billy + Margot
4.8
(
79
)
Billy + Margot Novel Protein Wild Kangaroo with Superfood Recipe Adult Wet Dog Food is a grain-free wet food for adult dogs, packaged as 9 x 100g trays. Kangaroo is the sole animal protein — a lean novel protein option commonly used as an alternative for dogs with sensitivities to chicken, beef or lamb. Vegetables and a starch source provide the carbohydrate base, alongside a superfood blend included for added antioxidants. The formula meets AAFCO nutrient profiles for adult maintenance and is most relevant to dogs with confirmed sensitivities to common proteins.
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Overview
Nutritional Analysis
Ingredients
Brand
Comments
Size 1
9 x 100g

Overview

Billy + Margot Novel Protein Wild Kangaroo with Superfood Recipe Adult Wet Dog Food is a grain-free wet food for adult dogs, packaged as 9 x 100g trays. Kangaroo is the sole animal protein — a lean novel protein option commonly used as an alternative for dogs with sensitivities to chicken, beef or lamb. Vegetables and a starch source provide the carbohydrate base, alongside a superfood blend included for added antioxidants. The formula meets AAFCO nutrient profiles for adult maintenance and is most relevant to dogs with confirmed sensitivities to common proteins.

Nutritional Analysis

Protein
5.5
%
0%
Fat
2.5
%
0%
Fibre
1
%
0%
Energy
80
0
 kcal/100g

Ingredients

Kangaroo, Vegetables, Oils, Gelling Agents, Starch, Flavours, Vitamins & Minerals, Natural Colour, Blueberries, Honey.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground kangaroo meat with a rich red colour and moist, crumbly texture, ideal for healthy dog food diets
Kangaroo
Kangaroo
Macropus Spp., Kangaroo Meat, Kangaroo Muscle, Macropod Meat
Summary
Kangaroo is a novel animal protein sourced from wild Australian kangaroos. It is prized for its lean, highly digestible meat, offering a rich source of essential amino acids, iron, and B vitamins. Kangaroo is primarily included in pet food to support muscle maintenance and overall vitality. This ingredient is used in its natural, whole food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Kangaroo is included as a novel, high-protein meat source that appeals to consumers seeking hypoallergenic or limited-ingredient diets for their pets. Its use also serves as a marketing differentiator, positioning the product as premium and suitable for pets with common protein sensitivities.
Too vague to identify
Vegetables
Vegetables
Plant Vegetables, Edible Plants, Edible Plant Matter, Edible Plant Material
Summary
Vegetables are plant-derived ingredients sourced from various edible parts such as roots, stems, leaves, and fruits. They are included in pet food primarily to provide dietary fibre, essential vitamins, minerals, and phytonutrients that support overall health and digestion. Vegetables are typically used in their natural, whole form, ensuring pets receive the full spectrum of their nutritional benefits.
Why it's used?
Vegetables are included as a source of vitamins, minerals, and dietary fibre, supporting nutritional balance and digestive health. They also serve as a label-friendly ingredient, appealing to consumers seeking natural and recognisable components in pet food.
Too vague to identify
Oils
Oils
Vegetable Oils, Fixed Oils, Edible Oils, Triglycerides
Summary
Oils are lipid-based ingredients derived from plant or animal sources, such as fish, flaxseed, or chicken. They are primarily included in pet food to provide essential fatty acids, support skin and coat health, and enhance palatability. Oils are utilised in their extracted, purified form rather than as whole foods, ensuring optimal absorption and safety for pets.
Why it's used?
Oils are included as a concentrated source of dietary fat to provide essential fatty acids and support skin and coat health. They also enhance palatability and can improve the texture and energy density of the final product.
Too vague to identify
Gelling Agent
Gelling Agent
Stabiliser, Thickener, E Number, Hydrocolloid
Summary
Gelling agent refers to a functional ingredient, typically derived from plant or seaweed sources such as guar gum, carrageenan, or agar, used to modify the texture and consistency of pet food. Its primary purpose is to bind moisture and create a stable, palatable gel structure. Gelling agents are not used in their raw plant form but are processed and utilised as purified extracts or compounds for optimal performance and safety.
Why it's used?
Gelling agents are included to modify the texture and consistency of pet food, ensuring a uniform and appealing product structure. They also help stabilise moisture content, which can extend shelf life and improve product handling.
Too vague to identify
Starch
Starch
Amylum, E1401, E1402, E1403
Summary
Starch is a carbohydrate derived primarily from plant sources such as grains, potatoes, or legumes. It serves as an energy source in pet food, providing readily digestible glucose to support metabolic needs. Starch is not used in its raw, unprocessed form; instead, it is typically cooked or processed to enhance digestibility and optimise its functional properties within the diet.
Why it's used?
Starch is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, optimising texture and processing efficiency. It also contributes to the overall bulk of the product, supporting desired kibble structure and shelf stability.
Too vague to identify
Flavours
Flavours
Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation
Summary
Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.
Why it's used?
Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Too vague to identify
Natural Colour
Natural Colour
Colouring, Colour Additive, Food Colour, E Number (if specific)
Summary
Natural colour refers to pigments derived from natural sources such as plants, animals, or minerals, used to enhance the visual appeal of pet food. Its primary purpose is to provide consistent and attractive colouring without synthetic additives. Natural colours are typically utilised in their extracted or processed forms, rather than as whole foods, to ensure stability, safety, and uniformity in the final product.
Why it's used?
Natural colour is included to enhance the visual appeal of the pet food, making it more attractive to consumers without affecting nutritional value. It serves a marketing function by supporting a label-friendly ingredient list.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Golden honey in a glossy, round puddle with small droplets, highlighting its smooth, thick texture on a clean surface
Honey
Honey
Bee Honey, Apis Mellifera Honey, Natural Honey, Mel
Summary
Honey is a natural sweet substance produced by bees from the nectar of flowers (animal origin). It is primarily included in pet food for its palatability and as a source of simple carbohydrates, providing quick energy. Honey is used in its natural form, retaining beneficial enzymes and antioxidants. Its inclusion may also support digestive health and offer minor antimicrobial properties.
Why it's used?
Honey is included as a natural sweetener to enhance palatability and appeal to pet owners seeking recognisable, label-friendly ingredients. It may also serve as a minor source of carbohydrates and energy.

About

Brand
Billy + Margot
Company
Real Pet Food
Manufactured
Australia
Type
Tray
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Single Protein
Novel Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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Novel Protein Wild Kangaroo with Superfood Recipe Adult Wet Dog Food
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