Air Dried Lamb Dry Dog Food

Ovis Aries, Young Sheep, Agnus, Ovine Meat

Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.

Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.

Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo

Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.

Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

L-Amino Acids, α-Amino Acids, Proteinogenic Amino Acids, E620-E640

Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.

Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Glycerin, Glycerol, Glycerine, E422

Coconut glycerol is a plant-derived ingredient obtained from the fats of coconuts through hydrolysis. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw, natural state, coconut glycerol is utilised in its purified, processed form to ensure safety, stability, and optimal absorption in companion animal diets.

Coconut glycerol is included as a humectant to help retain moisture and improve the texture of pet food products. It also serves as a cost-effective ingredient to enhance palatability and extend shelf life.

Phosphatidylcholine, E322, Soybean Phospholipid, Egg Phospholipid

Lecithin is a naturally occurring compound derived from plant or animal sources, commonly soybeans or egg yolks. It serves as an emulsifier, helping to blend fats and water in pet food, thereby improving texture and nutrient absorption. Lecithin is not used in its raw form; instead, it is processed and purified to ensure safety, stability, and optimal functionality in pet nutrition.

Lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients blend smoothly. It may also be used to enhance product stability and shelf life.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Cichorium Intybus, Chicory, Cichorium Intybus Root, Cichorium Intybus L.

Chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Chicory root is used in its natural, dried, and ground form to optimise its functional benefits in pet nutrition.

Chicory root is included as a source of inulin, a prebiotic fibre that supports digestive health and can improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking functional health benefits in pet food.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.