P.E.A Plus Pain and Allergy Support Powder

Ultra micronised palmitoylethanolamide (PEA) is a highly refined form of the fatty acid amide palmitoylethanolamide, processed to a very small particle size to enhance absorption. In dog food, it is supplied as ultra micronised PEA powder rather than in its raw form. PEA acts as a bioactive lipid that supports the regulation of inflammatory responses and may help maintain normal immune function in dogs. When included at appropriate levels, it is considered safe, but excessive intake has not been extensively studied and could pose unknown risks.

Ultra micronised palmitoylethanolamide is included in dog food formulations primarily for its potential functional benefits, such as supporting joint health or managing inflammation, which can add value to premium products and differentiate them in the Australian market. Its use is driven by both the perceived health benefits for dogs and the opportunity for manufacturers to market a specialised formulation.

Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.

Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.